Foaming hand wash brands in New Zealand:Which are most popular?
In September 2026, Dove was the most searched foaming hand wash brand in New Zealand, accounting for 38.4% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Dettol, ecostore and Palmolive were mentioned most often, in four of the five answers. ecostore was recommended most often, coming first in two out of three responses that gave a list.
DoveShare of searches 38.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DettolShare of searches 37.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
ecostoreShare of searches 19.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
PalmoliveShare of searches 5.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top foaming hand wash brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Dettol, ecostore and Palmolive were mentioned most often, in four of the five answers. ecostore was recommended most often, coming first in two out of three answers that gave a list. Dettol was second, and Palmolive was third. Dove, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about foaming hand wash brands
5 answers
Asked ChatGPT
“Which foaming hand wash brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best foaming hand wash brands in New Zealand?”
Asked ChatGPT
“What's the best foaming hand wash brand in New Zealand for everyday hand washing?”
Searched Google, AI Overview
“hand wash foam”
Searched Google, AI Overview
“foaming hand soap”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which foaming hand wash brands do people search for most?
This chart shows how often people search Google for each foaming hand wash brand by name. Each line represents a brand's share of searches for all four foaming hand wash brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dove, Dettol, ecostore, Palmolive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Dettol | ecostore | Palmolive |
|---|---|---|---|---|
| Oct 2025 | 34.9% | 33.6% | 26.1% | 5.4% |
| Nov 2025 | 32.6% | 32.6% | 30.7% | 4.2% |
| Dec 2025 | 31.3% | 35.4% | 28.5% | 4.9% |
| Jan 2026 | 27.4% | 40.8% | 27.5% | 4.4% |
| Feb 2026 | 29% | 38.3% | 28.8% | 3.9% |
| Mar 2026 | 30.9% | 38.9% | 25% | 5.2% |
| Apr 2026 | 28.3% | 38.3% | 27.7% | 5.7% |
| May 2026 | 28% | 38.9% | 27.5% | 5.5% |
| Jun 2026 | 33.4% | 36.3% | 25.2% | 5.1% |
| Jul 2026 | 35% | 38.8% | 21.4% | 4.7% |
| Aug 2026 | 33.3% | 39.2% | 22.2% | 5.3% |
| Sep 2026 | 38.4% | 37.1% | 19.4% | 5.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 38.4% | 4.4K | +19% | +5.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 37.1% | 4.3K | -2.3% | -2.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.4% | 2.2K | -10% | -2.9 points | |
| 4, held 4th | 5.1% | 590 | 0% | -0.2 points |
1.
Dove38.4%
Moved from 2nd to 1st. 4.4K estimated branded searches, +19% vs prior month. Share +5.1 points.
2.
Dettol37.1%
Moved from 1st to 2nd. 4.3K estimated branded searches, -2.3% vs prior month. Share -2.1 points.
3.
ecostore19.4%
Held 3rd. 2.2K estimated branded searches, -10% vs prior month. Share -2.9 points.
5.1%
Held 4th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.
Which brand is most popular in search among foaming hand wash brands in New Zealand?
4 brands
In September 2026, Dove was the most searched among foaming hand wash brands in New Zealand, with an estimated 4.4K branded searches, 38.4% of all searches for the four we track. Dettol is in 2nd place, 1.3 percentage points behind at 37.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Dove | 34.9% → 38.4% | 38.4%Sep 2026 | 27.4%Jan 2026 | 1st |
| Dettol | 33.6% → 37.1% | 40.8%Jan 2026 | 32.6%Nov 2025 | 2nd |
| ecostore | 26.1% → 19.4% | 30.7%Nov 2025 | 19.4%Sep 2026 | 3rd |
| Palmolive | 5.4% → 5.1% | 5.7%Apr 2026 | 3.9%Feb 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Dove’s share of searches among foaming hand wash brands in New Zealand increased from 34.9% to 38.4%.
- Across the 12 months ending September 2026, Dettol’s share of searches among foaming hand wash brands in New Zealand increased from 33.6% to 37.1%.
- Across the 12 months ending September 2026, ecostore’s share of searches among foaming hand wash brands in New Zealand decreased from 26.1% to 19.4%.
- Across the 12 months ending September 2026, Dove’s share of searches among foaming hand wash brands in New Zealand peaked at 38.4% in September 2026 and was lowest at 27.4% in January 2026.
- Across the 12 months ending September 2026, Dettol’s share of searches among foaming hand wash brands in New Zealand peaked at 40.8% in January 2026 and was lowest at 32.6% in November 2025.
- Across the 12 months ending September 2026, ecostore’s share of searches among foaming hand wash brands in New Zealand peaked at 30.7% in November 2025 and was lowest at 19.4% in September 2026.
- Across the 12 months ending September 2026, Palmolive’s share of searches among foaming hand wash brands in New Zealand peaked at 5.7% in April 2026 and was lowest at 3.9% in February 2026.
- Across the 12 months ending September 2026, Palmolive held steady: its share of searches among foaming hand wash brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand foaming hand wash brands in September 2026?
4 changes
In September 2026, Dove overtook Dettol to become the leader among foaming hand wash brands in New Zealand, with 38.4% of the searches.
In September 2026, ecostore lost share of searches among foaming hand wash brands in New Zealand, from 22.2% to 19.4%.
In September 2026, Dettol lost share of searches among foaming hand wash brands in New Zealand, from 39.2% to 37.1%.
Estimated monthly branded searches for Palmolive in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in September 2026.
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