Brandwave

How popular isecostore?

In September 2026, people searched for ecostore by name about 5,720 times in New Zealand, a 21.4% increase from the previous year. These searches made up 19.4% of all New Zealand foaming hand wash brand searches, placing ecostore third out of four brands. When we asked both ChatGPT and Google AI Overviews about foaming hand wash brands, ecostore appeared in four of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

ecostore is the third most searched of 4 competitors and the most recommended in AI answers.

  1. DoveShare of searches 38.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DettolShare of searches 37.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. ecostoreShare of searches 19.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. PalmoliveShare of searches 5.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top foaming hand wash brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ecostore was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ecostore is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ecostore1st
  2. Dettol2nd
  3. Palmolive3rd
  4. Dove–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dettol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ecostore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Palmolive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about foaming hand wash brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which foaming hand wash brands compete with ecostore?

ecostore against foaming hand wash brands in New Zealand, by month

Share of searches by month for Dove, Dettol, ecostore, Palmolive. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveDettolecostorePalmolive
Oct 202534.9%33.6%26.1%5.4%
Nov 202532.6%32.6%30.7%4.2%
Dec 202531.3%35.4%28.5%4.9%
Jan 202627.4%40.8%27.5%4.4%
Feb 202629%38.3%28.8%3.9%
Mar 202630.9%38.9%25%5.2%
Apr 202628.3%38.3%27.7%5.7%
May 202628%38.9%27.5%5.5%
Jun 202633.4%36.3%25.2%5.1%
Jul 202635%38.8%21.4%4.7%
Aug 202633.3%39.2%22.2%5.3%
Sep 202638.4%37.1%19.4%5.1%

  1. 1.Dove

    38.4%

    Moved from 2nd to 1st. 4.4K estimated branded searches, +19% vs prior month. Share +5.1 points.

  2. 2.Dettol

    37.1%

    Moved from 1st to 2nd. 4.3K estimated branded searches, -2.3% vs prior month. Share -2.1 points.

  3. 3.ecostore

    19.4%

    Held 3rd. 2.2K estimated branded searches, -10% vs prior month. Share -2.9 points.

  4. 4.Palmolive

    5.1%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between ecostore and its closest rivals

Every comparison with ecostore

42 comparisons

How has branded search demand for ecostore changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ecostore in New Zealand rose from 4.7K to 5.7K.
  • Across the 12 months ending September 2026, ecostore’s share of searches among foaming hand wash brands in New Zealand decreased from 26.1% to 19.4%.
  • Across the 12 months ending September 2026, ecostore’s share of searches among foaming hand wash brands in New Zealand peaked at 30.7% in November 2025 and was lowest at 19.4% in September 2026.

How did search popularity change for New Zealand foaming hand wash brands in September 2026?

4 changes

  1. In September 2026, Dove overtook Dettol to become the leader among foaming hand wash brands in New Zealand, with 38.4% of the searches.

  2. In September 2026, ecostore lost share of searches among foaming hand wash brands in New Zealand, from 22.2% to 19.4%.

  3. In September 2026, Dettol lost share of searches among foaming hand wash brands in New Zealand, from 39.2% to 37.1%.

  4. Estimated monthly branded searches for Palmolive in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

How are ecostore’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using ecostore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • eco store
  • ecostore
  • ecostore detergent
  • ecostore dishwasher
  • ecostore dishwasher powder
  • ecostore dishwasher tablets
  • ecostore dishwashing liquid
  • ecostore laundry
  • ecostore laundry liquid
  • ecostore laundry powder
  • ecostore laundry soaker
  • ecostore nappy balm
  • ecostore refill
  • ecostore rinse aid
  • ecostore shampoo
  • ecostore ultra power
  • ecostore ultra sensitive
  • ecostore wool wash
  • the ecostore

Do you work for ecostore? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ecostore compete?

ecostore is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Shampoo and haircare brands9th of 134.6%Show ranking
Hand soap brands6th of 88.2%Show ranking
Baby skincare brands4th of 910.7%Show ranking
Shampoo bar brands2nd of 416.1%Show ranking
Laundry detergent brands2nd of 837.6%Show ranking
Foaming hand wash brands3rd of 419.4%Shown above
Household cleaning brands2nd of 1223.8%Show ranking
Dishwashing brands1st of 646.5%Show ranking
Dishwasher powder brands1st of 384.2%Show ranking
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