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Baby skincare brands in New Zealand:Which brands are most popular in search?

In August 2026, Weleda was the most searched among baby skincare brands in New Zealand, with an estimated 7.7K branded searches and 71.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Weleda71.7%
  2. Mustela26.5%
  3. Aveeno Baby1.5%
  4. Gaia Skin Naturals0.19%
  5. Johnson's Baby0.09%

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Share of SearchLeaderboard

Compare the baby wash, lotion and nappy cream brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby skincare brands in New Zealand, by month

Share of Search by month for Weleda, Mustela. The figures are in the table below the chart.

View monthly share of search table
MonthWeledaMustelaAveeno BabyGaia Skin NaturalsJohnson's Baby
Oct 202574.7%23.7%1.5%0.12%0%
Nov 202576%22.2%1.4%0.25%0.13%
Dec 202575.8%22.4%1.7%0.13%0%
Jan 202676%22.5%1.4%0.13%0%
Feb 202673.6%24.6%1.6%0.14%0%
Mar 202670.2%27.6%1.8%0.26%0.13%
Apr 202672.4%26%1.4%0.25%0%
May 202673.5%23.3%3%0.11%0.11%
Jun 202672.2%25.4%2.1%0.19%0.09%
Jul 202671.1%26.3%2.3%0.18%0.09%
Aug 202671.7%26.5%1.5%0.19%0.09%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Weleda

    71.7%

    held 1st · 7.7K estimated branded searches · -3.9% vs prior month · +0.6 points

  2. 2.Mustela

    26.5%

    held 2nd · 2.9K estimated branded searches · -4% vs prior month · +0.2 points

  3. 3.Aveeno Baby

    1.5%

    held 3rd · 160 estimated branded searches · -38.5% vs prior month · -0.8 points

  4. 4.Gaia Skin Naturals

    0.19%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Johnson's Baby

    0.09%

    held 5th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among baby skincare brands in New Zealand?

In August 2026, Weleda was the most searched among baby skincare brands in New Zealand, with an estimated 7.7K branded searches and 71.7% estimated Share of Search within this set. Mustela is in 2nd place, 45.3 percentage points behind at 26.5% Share of Search.

New Zealand baby skincare brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Weleda74.7% → 71.7%76%Nov 202570.2%Mar 20261st
Mustela23.7% → 26.5%27.6%Mar 202622.2%Nov 20252nd
Aveeno Baby1.5%3%May 20261.4%Apr 20263rd
Gaia Skin Naturals0.12% → 0.19%0.26%Mar 20260.11%May 20264th
Johnson's Baby0% → 0.09%0.13%Mar 20260%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Weleda’s estimated Share of Search among baby skincare brands in New Zealand decreased from 74.7% to 71.7%.
  • Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby skincare brands in New Zealand increased from 23.7% to 26.5%.
  • Across the 11 months ending August 2026, Weleda’s estimated Share of Search among baby skincare brands in New Zealand peaked at 76% in November 2025 and was lowest at 70.2% in March 2026.
  • Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby skincare brands in New Zealand peaked at 27.6% in March 2026 and was lowest at 22.2% in November 2025.
  • Across the 11 months ending August 2026, Aveeno Baby’s estimated Share of Search among baby skincare brands in New Zealand peaked at 3% in May 2026 and was lowest at 1.4% in April 2026.
  • Across the 11 months ending August 2026, Aveeno Baby, Gaia Skin Naturals and Johnson's Baby held steady: their estimated Share of Search among baby skincare brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand baby skincare brands in August 2026?

  1. In August 2026, Weleda gained estimated Share of Search among baby skincare brands in New Zealand, from 71.1% to 71.7%.

  2. In August 2026, Aveeno Baby lost estimated Share of Search among baby skincare brands in New Zealand, from 2.3% to 1.5%.

  3. Mustela’s estimated Share of Search among baby skincare brands in New Zealand has gained ground for 3 months in a row, from 23.3% to 26.5% in August 2026.

  4. Estimated monthly branded searches for Gaia Skin Naturals in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

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