Brandwave

How popular isGaia Skin Naturals in search?

In August 2026, there were an estimated 20 branded searches for Gaia Skin Naturals in New Zealand which is up 100% over the last 11 months. Gaia Skin Naturals holds 0.19% estimated Share of Search among New Zealand baby skincare brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Weleda71.7%
  2. Mustela26.5%
  3. Aveeno Baby1.5%
  4. Gaia Skin Naturals0.19%
  5. Johnson's Baby0.09%
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Which baby skincare brands compete with Gaia Skin Naturals?

Gaia Skin Naturals against baby skincare brands in New Zealand, by month

Share of Search by month for Weleda, Mustela, Gaia Skin Naturals. The figures are in the table below the chart.

View monthly share of search table
MonthWeledaMustelaAveeno BabyGaia Skin NaturalsJohnson's Baby
Oct 202574.7%23.7%1.5%0.12%0%
Nov 202576%22.2%1.4%0.25%0.13%
Dec 202575.8%22.4%1.7%0.13%0%
Jan 202676%22.5%1.4%0.13%0%
Feb 202673.6%24.6%1.6%0.14%0%
Mar 202670.2%27.6%1.8%0.26%0.13%
Apr 202672.4%26%1.4%0.25%0%
May 202673.5%23.3%3%0.11%0.11%
Jun 202672.2%25.4%2.1%0.19%0.09%
Jul 202671.1%26.3%2.3%0.18%0.09%
Aug 202671.7%26.5%1.5%0.19%0.09%
Sep 2026—————

  1. 1.Weleda

    71.7%

    held 1st · 7.7K estimated branded searches · -3.9% vs prior month · +0.6 points

  2. 2.Mustela

    26.5%

    held 2nd · 2.9K estimated branded searches · -4% vs prior month · +0.2 points

  3. 3.Aveeno Baby

    1.5%

    held 3rd · 160 estimated branded searches · -38.5% vs prior month · -0.8 points

  4. 4.Gaia Skin Naturals

    0.19%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Johnson's Baby

    0.09%

    held 5th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Gaia Skin Naturals and its closest rivals

How has branded search demand for Gaia Skin Naturals changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gaia Skin Naturals in New Zealand rose from 10 to 20.
  • Across the 11 months ending August 2026, Gaia Skin Naturals’ estimated Share of Search among baby skincare brands in New Zealand held steady, from 0.12% to 0.19%.

How did search popularity change for New Zealand baby skincare brands in August 2026?

  1. In August 2026, Weleda gained estimated Share of Search among baby skincare brands in New Zealand, from 71.1% to 71.7%.

  2. In August 2026, Aveeno Baby lost estimated Share of Search among baby skincare brands in New Zealand, from 2.3% to 1.5%.

  3. Mustela’s estimated Share of Search among baby skincare brands in New Zealand has gained ground for 3 months in a row, from 23.3% to 26.5% in August 2026.

  4. Estimated monthly branded searches for Gaia Skin Naturals in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

How is Gaia Skin Naturals measured?

Brandwave collects information about searches that people make online using Gaia Skin Naturals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gaia skin naturals

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How the Brand Demand Index is measured

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