Brandwave

How popular isAveeno Baby in search?

In August 2026, there were an estimated 160 branded searches for Aveeno Baby in New Zealand which is up 33.3% over the last 11 months. Aveeno Baby holds 1.5% estimated Share of Search among New Zealand baby skincare brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Weleda71.7%
  2. Mustela26.5%
  3. Aveeno Baby1.5%
  4. Gaia Skin Naturals0.19%
  5. Johnson's Baby0.09%
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Which baby skincare brands compete with Aveeno Baby?

Aveeno Baby against baby skincare brands in New Zealand, by month

Share of Search by month for Weleda, Mustela, Aveeno Baby. The figures are in the table below the chart.

View monthly share of search table
MonthWeledaMustelaAveeno BabyGaia Skin NaturalsJohnson's Baby
Oct 202574.7%23.7%1.5%0.12%0%
Nov 202576%22.2%1.4%0.25%0.13%
Dec 202575.8%22.4%1.7%0.13%0%
Jan 202676%22.5%1.4%0.13%0%
Feb 202673.6%24.6%1.6%0.14%0%
Mar 202670.2%27.6%1.8%0.26%0.13%
Apr 202672.4%26%1.4%0.25%0%
May 202673.5%23.3%3%0.11%0.11%
Jun 202672.2%25.4%2.1%0.19%0.09%
Jul 202671.1%26.3%2.3%0.18%0.09%
Aug 202671.7%26.5%1.5%0.19%0.09%
Sep 2026—————

  1. 1.Weleda

    71.7%

    held 1st · 7.7K estimated branded searches · -3.9% vs prior month · +0.6 points

  2. 2.Mustela

    26.5%

    held 2nd · 2.9K estimated branded searches · -4% vs prior month · +0.2 points

  3. 3.Aveeno Baby

    1.5%

    held 3rd · 160 estimated branded searches · -38.5% vs prior month · -0.8 points

  4. 4.Gaia Skin Naturals

    0.19%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Johnson's Baby

    0.09%

    held 5th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Aveeno Baby and its closest rivals

How has branded search demand for Aveeno Baby changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Aveeno Baby in New Zealand rose from 120 to 160.
  • Across the 11 months ending August 2026, Aveeno Baby’s estimated Share of Search among baby skincare brands in New Zealand peaked at 3% in May 2026 and was lowest at 1.4% in April 2026.

How did search popularity change for New Zealand baby skincare brands in August 2026?

  1. In August 2026, Weleda gained estimated Share of Search among baby skincare brands in New Zealand, from 71.1% to 71.7%.

  2. In August 2026, Aveeno Baby lost estimated Share of Search among baby skincare brands in New Zealand, from 2.3% to 1.5%.

  3. Mustela’s estimated Share of Search among baby skincare brands in New Zealand has gained ground for 3 months in a row, from 23.3% to 26.5% in August 2026.

  4. Estimated monthly branded searches for Gaia Skin Naturals in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

How is Aveeno Baby measured?

Brandwave collects information about searches that people make online using Aveeno Baby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • aveeno baby eczema
  • aveeno baby eczema therapy

How the Brand Demand Index is measured

Who owns Aveeno Baby?

Aveeno Baby is owned by Aveeno. Brandwave also tracks Aveeno, owned by the same company, in New Zealand.

Do you work for Aveeno Baby? To request corrections or removal please contact us via our support page and we will be happy to assist.

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