Aveeno Baby vs Johnson's Baby:Which is more popular by branded search in New Zealand?
In August 2026, Aveeno Baby had more branded searches than Johnson's Baby among baby skincare brands in New Zealand. Aveeno Baby was estimated to have 160 branded searches compared to Johnson's Baby’s 10, and held a 1.5% Share of Search versus Johnson's Baby’s 0.09%.
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Which is more popular in search, Aveeno Baby or Johnson's Baby?
Compare the baby wash, lotion and nappy cream brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aveeno Baby, Johnson's Baby. The figures are in the table below the chart.
View monthly share of search table
| Month | Weleda | Mustela | Aveeno Baby | Gaia Skin Naturals | Johnson's Baby |
|---|---|---|---|---|---|
| Oct 2025 | 74.7% | 23.7% | 1.5% | 0.12% | 0% |
| Nov 2025 | 76% | 22.2% | 1.4% | 0.25% | 0.13% |
| Dec 2025 | 75.8% | 22.4% | 1.7% | 0.13% | 0% |
| Jan 2026 | 76% | 22.5% | 1.4% | 0.13% | 0% |
| Feb 2026 | 73.6% | 24.6% | 1.6% | 0.14% | 0% |
| Mar 2026 | 70.2% | 27.6% | 1.8% | 0.26% | 0.13% |
| Apr 2026 | 72.4% | 26% | 1.4% | 0.25% | 0% |
| May 2026 | 73.5% | 23.3% | 3% | 0.11% | 0.11% |
| Jun 2026 | 72.2% | 25.4% | 2.1% | 0.19% | 0.09% |
| Jul 2026 | 71.1% | 26.3% | 2.3% | 0.18% | 0.09% |
| Aug 2026 | 71.7% | 26.5% | 1.5% | 0.19% | 0.09% |
| Sep 2026 | — | — | — | — | — |
How has the Aveeno Baby and Johnson's Baby comparison changed over the last 12 months?
3 findings
- Aveeno Baby was ahead of Johnson's Baby in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aveeno Baby’s estimated Share of Search among baby skincare brands in New Zealand held steady at 1.5%, and its estimated monthly branded searches moved from 120 to 160.
- Across the 11 months ending August 2026, Johnson's Baby’s estimated Share of Search among baby skincare brands in New Zealand moved from 0% to 0.09%, and its estimated monthly branded searches moved from 0 to 10.
How did search popularity change for New Zealand baby skincare brands in August 2026?
1 change
In August 2026, Aveeno Baby lost estimated Share of Search among baby skincare brands in New Zealand, from 2.3% to 1.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Aveeno Baby’s and Johnson's Baby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aveeno Baby
2 branded search terms
- aveeno baby eczema
- aveeno baby eczema therapy
Johnson's Baby
1 branded search term
- johnsonsbaby
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.