How popular isJohnson's Baby in search?
In August 2026, there were an estimated 10 branded searches for Johnson's Baby in New Zealand. Johnson's Baby holds 0.09% estimated Share of Search among New Zealand baby skincare brands and is ranked 5th of 5 competitors for search popularity.
Weleda71.7%
Mustela26.5%Aveeno Baby1.5%
Gaia Skin Naturals0.19%Johnson's Baby0.09%
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Which baby skincare brands compete with Johnson's Baby?
Share of Search by month for Weleda, Mustela, Johnson's Baby. The figures are in the table below the chart.
View monthly share of search table
| Month | Weleda | Mustela | Aveeno Baby | Gaia Skin Naturals | Johnson's Baby |
|---|---|---|---|---|---|
| Oct 2025 | 74.7% | 23.7% | 1.5% | 0.12% | 0% |
| Nov 2025 | 76% | 22.2% | 1.4% | 0.25% | 0.13% |
| Dec 2025 | 75.8% | 22.4% | 1.7% | 0.13% | 0% |
| Jan 2026 | 76% | 22.5% | 1.4% | 0.13% | 0% |
| Feb 2026 | 73.6% | 24.6% | 1.6% | 0.14% | 0% |
| Mar 2026 | 70.2% | 27.6% | 1.8% | 0.26% | 0.13% |
| Apr 2026 | 72.4% | 26% | 1.4% | 0.25% | 0% |
| May 2026 | 73.5% | 23.3% | 3% | 0.11% | 0.11% |
| Jun 2026 | 72.2% | 25.4% | 2.1% | 0.19% | 0.09% |
| Jul 2026 | 71.1% | 26.3% | 2.3% | 0.18% | 0.09% |
| Aug 2026 | 71.7% | 26.5% | 1.5% | 0.19% | 0.09% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.7% | 7.7K | -3.9% | +0.6 points | |
| 2, held 2nd | 26.5% | 2.9K | -4% | +0.2 points | |
| 3, held 3rd | 1.5% | 160 | -38.5% | -0.8 points | |
| 4, held 4th | 0.19% | 20 | 0% | 0 points | |
| 5, held 5th | 0.09% | 10 | 0% | 0 points |
1.
Weleda71.7%
held 1st · 7.7K estimated branded searches · -3.9% vs prior month · +0.6 points
2.
Mustela26.5%
held 2nd · 2.9K estimated branded searches · -4% vs prior month · +0.2 points
1.5%
held 3rd · 160 estimated branded searches · -38.5% vs prior month · -0.8 points
0.19%
held 4th · 20 estimated branded searches · 0% vs prior month · 0 points
0.09%
held 5th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Johnson's Baby and its closest rivals
How has branded search demand for Johnson's Baby changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Johnson's Baby in New Zealand held steady, from 0 to 10.
- Across the 11 months ending August 2026, Johnson's Baby’s estimated Share of Search among baby skincare brands in New Zealand held steady, from 0% to 0.09%.
How did search popularity change for New Zealand baby skincare brands in August 2026?
4 changes
In August 2026, Weleda gained estimated Share of Search among baby skincare brands in New Zealand, from 71.1% to 71.7%.
In August 2026, Aveeno Baby lost estimated Share of Search among baby skincare brands in New Zealand, from 2.3% to 1.5%.
Mustela’s estimated Share of Search among baby skincare brands in New Zealand has gained ground for 3 months in a row, from 23.3% to 26.5% in August 2026.
Estimated monthly branded searches for Gaia Skin Naturals in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
How is Johnson's Baby measured?
Brandwave collects information about searches that people make online using Johnson's Baby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- johnsonsbaby
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