Johnson's Baby vs Mustela:Which is more popular by branded search in New Zealand?
In August 2026, Mustela had more branded searches than Johnson's Baby among baby skincare brands in New Zealand. Mustela was estimated to have 2.9K branded searches compared to Johnson's Baby’s 10, and held a 26.5% Share of Search versus Johnson's Baby’s 0.09%.
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Which is more popular in search, Johnson's Baby or Mustela?
Compare the baby wash, lotion and nappy cream brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mustela, Johnson's Baby. The figures are in the table below the chart.
View monthly share of search table
| Month | Weleda | Mustela | Aveeno Baby | Gaia Skin Naturals | Johnson's Baby |
|---|---|---|---|---|---|
| Oct 2025 | 74.7% | 23.7% | 1.5% | 0.12% | 0% |
| Nov 2025 | 76% | 22.2% | 1.4% | 0.25% | 0.13% |
| Dec 2025 | 75.8% | 22.4% | 1.7% | 0.13% | 0% |
| Jan 2026 | 76% | 22.5% | 1.4% | 0.13% | 0% |
| Feb 2026 | 73.6% | 24.6% | 1.6% | 0.14% | 0% |
| Mar 2026 | 70.2% | 27.6% | 1.8% | 0.26% | 0.13% |
| Apr 2026 | 72.4% | 26% | 1.4% | 0.25% | 0% |
| May 2026 | 73.5% | 23.3% | 3% | 0.11% | 0.11% |
| Jun 2026 | 72.2% | 25.4% | 2.1% | 0.19% | 0.09% |
| Jul 2026 | 71.1% | 26.3% | 2.3% | 0.18% | 0.09% |
| Aug 2026 | 71.7% | 26.5% | 1.5% | 0.19% | 0.09% |
| Sep 2026 | — | — | — | — | — |
How has the Johnson's Baby and Mustela comparison changed over the last 12 months?
3 findings
- Mustela was ahead of Johnson's Baby in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Johnson's Baby’s estimated Share of Search among baby skincare brands in New Zealand moved from 0% to 0.09%, and its estimated monthly branded searches moved from 0 to 10.
- Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby skincare brands in New Zealand moved from 23.7% to 26.5%, and its estimated monthly branded searches moved from 1.9K to 2.9K.
How did search popularity change for New Zealand baby skincare brands in August 2026?
1 change
Mustela’s estimated Share of Search among baby skincare brands in New Zealand has gained ground for 3 months in a row, from 23.3% to 26.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Johnson's Baby’s and Mustela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Johnson's Baby
1 branded search term
- johnsonsbaby
Mustela
16 branded search terms
- cleansing water mustela
- cradle cap cream mustela
- facial cream mustela
- mustela
- mustela baby
- mustela cicastela
- mustela cleansing gel
- mustela cradle cap
- mustela cradle cap shampoo
- mustela gentle cleansing gel
- mustela nappy cream
- mustela near me
- mustela nz
- mustela online
- mustela shampoo
- mustela stelatopia
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