Brandwave

ecostore vs Tide:Which is more popular?

In September 2026, ecostore had more branded searches than Tide among laundry detergent brands in New Zealand. ecostore had about 4,560 branded searches, while Tide had 240. ecostore made up 37.6% of all laundry detergent brand searches we track, and Tide accounted for 2%. When we asked ChatGPT and Google AI Overviews about laundry detergent brands, ecostore appeared in four of the five answers and Tide in none.

Among laundry detergent brands in New Zealand in September 2026

Who do people search for more?

ecostore, about 19 searches for every 1 for Tide

ecostore 4.6K searchesTide 240 searches

Who does AI mention more?

ecostore, mentioned in 4 of 5 answers, Tide in 0

ecostore in 4 of 5Tide in 0 of 5

Who does AI recommend more?

ecostore, the only one of the two named

ecostore first in 4Tide never named

Follow ecostore vs Tide and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top laundry detergent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ecostore was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tide did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Persil1st
  2. ecostore2nd
  3. Surf3rd
  4. Cold Power4th
  5. Earthwise5th
  6. Dynamo5th
  7. Tide–
  8. Omo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Persil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ecostore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cold Power3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Surf3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earthwise1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynamo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tide0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laundry detergent brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ecostore or Tide more popular in search?

This chart shows how often people search Google for ecostore and Tide by name. Each line represents a brand's share of searches for all eight laundry detergent brands we track, month by month, from searches in New Zealand.

ecostore and Tide among laundry detergent brands in New Zealand, by month

Share of searches by month for ecostore, Tide. The figures are in the table below the chart.

View monthly share of searches table
MonthPersilecostoreEarthwiseCold PowerTideDynamoOmoSurf
Oct 202540.3%41.4%12.3%2.2%1.1%0.64%1.4%0.75%
Nov 202538.8%45.4%10%2%1.1%0.73%0.94%1%
Dec 202541.7%42.7%9.3%2.5%1.3%0.6%1.1%0.73%
Jan 202642.2%40.2%9.5%2.3%2.4%0.78%1.7%0.88%
Feb 202639.9%42%10.3%2.7%2%0.93%1%1.2%
Mar 202643.7%39.6%9.4%2.6%1.8%1%0.91%0.91%
Apr 202641.5%40.4%10%2.5%2.2%1.2%1.1%0.92%
May 202641.3%40.4%10%2.7%2.2%1.5%1.1%0.72%
Jun 202641.6%40.4%9.7%2.2%2.8%1.1%1.1%1.1%
Jul 202644.6%37.2%10%3.5%1.9%1.1%0.97%0.62%
Aug 202644.5%36.9%10.6%2.7%1.8%1.4%1.3%0.71%
Sep 202644%37.6%10.4%3.4%2%1.2%0.74%0.66%

How has the ecostore and Tide comparison changed over the last 12 months?

3 findings
  • ecostore was ahead of Tide in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ecostore’s share of searches among laundry detergent brands in New Zealand moved from 41.4% to 37.6%, and its estimated monthly branded searches moved from 3.9K to 4.6K.
  • Across the 12 months ending September 2026, Tide’s share of searches among laundry detergent brands in New Zealand moved from 1.1% to 2%, and its estimated monthly branded searches moved from 100 to 240.

How did search popularity change for New Zealand laundry detergent brands in September 2026?

2 changes

  1. In September 2026, ecostore gained share of searches among laundry detergent brands in New Zealand, from 36.9% to 37.6%.

  2. Estimated monthly branded searches for Tide in New Zealand rose 140% over 12 measured months, from 100 to 240 in September 2026.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using ecostore’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ecostore

16 branded search terms

  • eco store
  • ecostore
  • ecostore detergent
  • ecostore dishwasher
  • ecostore dishwasher powder
  • ecostore dishwasher tablets
  • ecostore laundry
  • ecostore laundry liquid
  • ecostore laundry powder
  • ecostore laundry soaker
  • ecostore nappy balm
  • ecostore refill
  • ecostore rinse aid
  • ecostore ultra power
  • ecostore ultra sensitive
  • the ecostore

Tide

3 branded search terms

  • tide detergent nz
  • tide laundry detergent nz
  • tide pods nz

How the Brand Demand Index is measured

Other head-to-heads among laundry detergent brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free