Brandwave

Cold Power vs ecostore:Which is more popular?

In September 2026, ecostore had more branded searches than Cold Power among laundry detergent brands in New Zealand. ecostore had about 4,560 branded searches, while Cold Power had 410. ecostore made up 37.6% of all laundry detergent brand searches we track, and Cold Power accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about laundry detergent brands, ecostore appeared in four of the five answers and Cold Power in three. ecostore was mentioned before Cold Power in three out of four answers that named either.

Among laundry detergent brands in New Zealand in September 2026

Who do people search for more?

ecostore, about 11 searches for every 1 for Cold Power

ecostore 4.6K searchesCold Power 410 searches

Who does AI mention more?

ecostore, mentioned in 4 of 5 answers, Cold Power in 3

ecostore in 4 of 5Cold Power in 3 of 5

Who does AI recommend more?

ecostore, named ahead of Cold Power in 3 of 4 answers

ecostore first in 3Cold Power first in 1

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Top laundry detergent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ecostore was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cold Power was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ecostore was listed before Cold Power in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Persil1st
  2. ecostore2nd
  3. Surf3rd
  4. Cold Power4th
  5. Earthwise5th
  6. Dynamo5th
  7. Tide–
  8. Omo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Persil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ecostore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cold Power3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Surf3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earthwise1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynamo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tide0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laundry detergent brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cold Power or ecostore more popular in search?

This chart shows how often people search Google for Cold Power and ecostore by name. Each line represents a brand's share of searches for all eight laundry detergent brands we track, month by month, from searches in New Zealand.

Cold Power and ecostore among laundry detergent brands in New Zealand, by month

Share of searches by month for ecostore, Cold Power. The figures are in the table below the chart.

View monthly share of searches table
MonthPersilecostoreEarthwiseCold PowerTideDynamoOmoSurf
Oct 202540.3%41.4%12.3%2.2%1.1%0.64%1.4%0.75%
Nov 202538.8%45.4%10%2%1.1%0.73%0.94%1%
Dec 202541.7%42.7%9.3%2.5%1.3%0.6%1.1%0.73%
Jan 202642.2%40.2%9.5%2.3%2.4%0.78%1.7%0.88%
Feb 202639.9%42%10.3%2.7%2%0.93%1%1.2%
Mar 202643.7%39.6%9.4%2.6%1.8%1%0.91%0.91%
Apr 202641.5%40.4%10%2.5%2.2%1.2%1.1%0.92%
May 202641.3%40.4%10%2.7%2.2%1.5%1.1%0.72%
Jun 202641.6%40.4%9.7%2.2%2.8%1.1%1.1%1.1%
Jul 202644.6%37.2%10%3.5%1.9%1.1%0.97%0.62%
Aug 202644.5%36.9%10.6%2.7%1.8%1.4%1.3%0.71%
Sep 202644%37.6%10.4%3.4%2%1.2%0.74%0.66%

How has the Cold Power and ecostore comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand laundry detergent brands in September 2026?

2 changes

  1. In September 2026, Cold Power gained share of searches among laundry detergent brands in New Zealand, from 2.7% to 3.4%.

  2. In September 2026, ecostore gained share of searches among laundry detergent brands in New Zealand, from 36.9% to 37.6%.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Cold Power’s and ecostore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cold Power

5 branded search terms

  • cold power
  • cold power detergent
  • cold power liquid
  • cold power sensitive
  • coldpower

ecostore

16 branded search terms

  • eco store
  • ecostore
  • ecostore detergent
  • ecostore dishwasher
  • ecostore dishwasher powder
  • ecostore dishwasher tablets
  • ecostore laundry
  • ecostore laundry liquid
  • ecostore laundry powder
  • ecostore laundry soaker
  • ecostore nappy balm
  • ecostore refill
  • ecostore rinse aid
  • ecostore ultra power
  • ecostore ultra sensitive
  • the ecostore

How the Brand Demand Index is measured

Other head-to-heads among laundry detergent brands

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