Brandwave

How popular isCold Power in search?

In August 2026, there were an estimated 650 branded searches for Cold Power in New Zealand which is up 54.8% over the last 11 months. Cold Power holds 3.5% estimated Share of Search among New Zealand laundry detergent brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. ecostore47.6%
  2. Persil39.9%
  3. Earthwise8%
  4. Cold Power3.5%
  5. Omo0.92%
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Which laundry detergent brands compete with Cold Power?

Cold Power against laundry detergent brands in New Zealand, by month

Share of Search by month for ecostore, Persil, Earthwise, Cold Power. The figures are in the table below the chart.

View monthly share of search table
MonthecostorePersilEarthwiseCold PowerOmo
Oct 202549.9%36.1%10%3%0.94%
Nov 202557.5%32%7.2%2.7%0.59%
Dec 202551.9%36.7%7.4%3.2%0.73%
Jan 202649.7%38.6%7.4%3.2%1.1%
Feb 202651.8%36.2%7.9%3.4%0.7%
Mar 202649.7%38.9%7.5%3.3%0.61%
Apr 202651.6%36.8%7.6%3.2%0.75%
May 202652.2%36%7.6%3.5%0.75%
Jun 202650.7%37.7%7.5%3.3%0.73%
Jul 202648%39.2%7.6%4.5%0.64%
Aug 202647.6%39.9%8%3.5%0.92%
Sep 2026—————

  1. 1.ecostore

    47.6%

    held 1st · 8.8K estimated branded searches · +6% vs prior month · -0.4 points

  2. 2.Persil

    39.9%

    held 2nd · 7.4K estimated branded searches · +8.9% vs prior month · +0.7 points

  3. 3.Earthwise

    8%

    held 3rd · 1.5K estimated branded searches · +12.1% vs prior month · +0.4 points

  4. 4.Cold Power

    3.5%

    held 4th · 650 estimated branded searches · -16.7% vs prior month · -1 points

  5. 5.Omo

    0.92%

    held 5th · 170 estimated branded searches · +54.5% vs prior month · +0.3 points

Compare search popularity between Cold Power and its closest rivals

How has branded search demand for Cold Power changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cold Power in New Zealand rose from 420 to 650.
  • Across the 11 months ending August 2026, Cold Power’s estimated Share of Search among laundry detergent brands in New Zealand peaked at 4.5% in July 2026 and was lowest at 2.7% in November 2025.

How did search popularity change for New Zealand laundry detergent brands in August 2026?

  1. In August 2026, Persil gained estimated Share of Search among laundry detergent brands in New Zealand, from 39.2% to 39.9%.

  2. In August 2026, Cold Power lost estimated Share of Search among laundry detergent brands in New Zealand, from 4.5% to 3.5%.

  3. ecostore’s estimated Share of Search among laundry detergent brands in New Zealand has lost ground for 3 months in a row, from 52.2% to 47.6% in August 2026.

  4. Estimated monthly branded searches for Omo in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.

How is Cold Power measured?

Brandwave collects information about searches that people make online using Cold Power’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • cold power
  • cold power detergent
  • cold power laundry detergent
  • cold power laundry liquid
  • cold power liquid
  • cold power nz
  • cold power sensitive
  • coldpower

Do you work for Cold Power? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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