Cold Power vs Surf:Which is more popular?
In September 2026, Cold Power had more branded searches than Surf among laundry detergent brands in New Zealand. Cold Power had about 410 branded searches, while Surf had 80. Cold Power made up 3.4% of all laundry detergent brand searches we track, and Surf accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about laundry detergent brands, Cold Power and Surf each appeared in three of the five answers. Cold Power was mentioned before Surf in three out of four answers that named either.
Who do people search for more?
Cold Power, about 5 searches for every 1 for Surf
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Cold Power, named ahead of Surf in 3 of 4 answers
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Top laundry detergent brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cold Power was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Surf was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Cold Power was listed before Surf in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Persil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ecostore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Cold Power3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Surf3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Earthwise1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dynamo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tide0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Omo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laundry detergent brands
5 answers
Asked ChatGPT
“Which laundry detergent brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laundry detergent brands in New Zealand?”
Asked ChatGPT
“What's the best laundry detergent brand in New Zealand for clean clothes?”
Searched Google, AI Overview
“laundry detergent nz”
Searched Google, AI Overview
“powder laundry detergent”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cold Power or Surf more popular in search?
This chart shows how often people search Google for Cold Power and Surf by name. Each line represents a brand's share of searches for all eight laundry detergent brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cold Power, Surf. The figures are in the table below the chart.
View monthly share of searches table
| Month | Persil | ecostore | Earthwise | Cold Power | Tide | Dynamo | Omo | Surf |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 41.4% | 12.3% | 2.2% | 1.1% | 0.64% | 1.4% | 0.75% |
| Nov 2025 | 38.8% | 45.4% | 10% | 2% | 1.1% | 0.73% | 0.94% | 1% |
| Dec 2025 | 41.7% | 42.7% | 9.3% | 2.5% | 1.3% | 0.6% | 1.1% | 0.73% |
| Jan 2026 | 42.2% | 40.2% | 9.5% | 2.3% | 2.4% | 0.78% | 1.7% | 0.88% |
| Feb 2026 | 39.9% | 42% | 10.3% | 2.7% | 2% | 0.93% | 1% | 1.2% |
| Mar 2026 | 43.7% | 39.6% | 9.4% | 2.6% | 1.8% | 1% | 0.91% | 0.91% |
| Apr 2026 | 41.5% | 40.4% | 10% | 2.5% | 2.2% | 1.2% | 1.1% | 0.92% |
| May 2026 | 41.3% | 40.4% | 10% | 2.7% | 2.2% | 1.5% | 1.1% | 0.72% |
| Jun 2026 | 41.6% | 40.4% | 9.7% | 2.2% | 2.8% | 1.1% | 1.1% | 1.1% |
| Jul 2026 | 44.6% | 37.2% | 10% | 3.5% | 1.9% | 1.1% | 0.97% | 0.62% |
| Aug 2026 | 44.5% | 36.9% | 10.6% | 2.7% | 1.8% | 1.4% | 1.3% | 0.71% |
| Sep 2026 | 44% | 37.6% | 10.4% | 3.4% | 2% | 1.2% | 0.74% | 0.66% |
How has the Cold Power and Surf comparison changed over the last 12 months?
3 findings
- Cold Power was ahead of Surf in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cold Power’s share of searches among laundry detergent brands in New Zealand moved from 2.2% to 3.4%, and its estimated monthly branded searches moved from 210 to 410.
- Across the 12 months ending September 2026, Surf’s share of searches among laundry detergent brands in New Zealand moved from 0.75% to 0.66%, and its estimated monthly branded searches moved from 70 to 80.
How did search popularity change for New Zealand laundry detergent brands in September 2026?
2 changes
In September 2026, Cold Power gained share of searches among laundry detergent brands in New Zealand, from 2.7% to 3.4%.
Estimated monthly branded searches for Surf in New Zealand rose 14.3% over 12 measured months, from 70 to 80 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Cold Power’s and Surf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cold Power
5 branded search terms
- cold power
- cold power detergent
- cold power liquid
- cold power sensitive
- coldpower
Surf
2 branded search terms
- surf laundry powder nz
- surf washing powder nz
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