Brandwave

ecostore vs Persil:Which is more popular?

In September 2026, Persil had more branded searches than ecostore among laundry detergent brands in New Zealand. Persil had about 5,330 branded searches, while ecostore had 4,560. Persil made up 44% of all laundry detergent brand searches we track, and ecostore accounted for 37.6%. When we asked ChatGPT and Google AI Overviews about laundry detergent brands, Persil appeared in all five answers and ecostore in four. Persil was mentioned before ecostore in four out of five answers.

Among laundry detergent brands in New Zealand in September 2026

Who do people search for more?

Persil, about 17% more searches than ecostore

Persil 5.3K searchesecostore 4.6K searches

Who does AI mention more?

Persil, mentioned in every answer we collected

Persil in 5 of 5ecostore in 4 of 5

Who does AI recommend more?

Persil, named ahead of ecostore in 4 of 5 answers

Persil first in 4ecostore first in 1

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Top laundry detergent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Persil appeared in all five answers. ecostore was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Persil was listed before ecostore in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Persil1st
  2. ecostore2nd
  3. Surf3rd
  4. Cold Power4th
  5. Earthwise5th
  6. Dynamo5th
  7. Tide–
  8. Omo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Persil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ecostore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cold Power3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Surf3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earthwise1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynamo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tide0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laundry detergent brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ecostore or Persil more popular in search?

This chart shows how often people search Google for ecostore and Persil by name. Each line represents a brand's share of searches for all eight laundry detergent brands we track, month by month, from searches in New Zealand.

ecostore and Persil among laundry detergent brands in New Zealand, by month

Share of searches by month for Persil, ecostore. The figures are in the table below the chart.

View monthly share of searches table
MonthPersilecostoreEarthwiseCold PowerTideDynamoOmoSurf
Oct 202540.3%41.4%12.3%2.2%1.1%0.64%1.4%0.75%
Nov 202538.8%45.4%10%2%1.1%0.73%0.94%1%
Dec 202541.7%42.7%9.3%2.5%1.3%0.6%1.1%0.73%
Jan 202642.2%40.2%9.5%2.3%2.4%0.78%1.7%0.88%
Feb 202639.9%42%10.3%2.7%2%0.93%1%1.2%
Mar 202643.7%39.6%9.4%2.6%1.8%1%0.91%0.91%
Apr 202641.5%40.4%10%2.5%2.2%1.2%1.1%0.92%
May 202641.3%40.4%10%2.7%2.2%1.5%1.1%0.72%
Jun 202641.6%40.4%9.7%2.2%2.8%1.1%1.1%1.1%
Jul 202644.6%37.2%10%3.5%1.9%1.1%0.97%0.62%
Aug 202644.5%36.9%10.6%2.7%1.8%1.4%1.3%0.71%
Sep 202644%37.6%10.4%3.4%2%1.2%0.74%0.66%

How has the ecostore and Persil comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Persil took it in January 2026, ecostore took it in February 2026, Persil took it in March 2026.
  • Across the 12 months ending September 2026, ecostore’s share of searches among laundry detergent brands in New Zealand moved from 41.4% to 37.6%, and its estimated monthly branded searches moved from 3.9K to 4.6K.
  • Across the 12 months ending September 2026, Persil’s share of searches among laundry detergent brands in New Zealand moved from 40.3% to 44%, and its estimated monthly branded searches moved from 3.8K to 5.3K.

How did search popularity change for New Zealand laundry detergent brands in September 2026?

2 changes

  1. In September 2026, ecostore gained share of searches among laundry detergent brands in New Zealand, from 36.9% to 37.6%.

  2. In September 2026, Persil lost share of searches among laundry detergent brands in New Zealand, from 44.5% to 44%.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using ecostore’s and Persil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ecostore

16 branded search terms

  • eco store
  • ecostore
  • ecostore detergent
  • ecostore dishwasher
  • ecostore dishwasher powder
  • ecostore dishwasher tablets
  • ecostore laundry
  • ecostore laundry liquid
  • ecostore laundry powder
  • ecostore laundry soaker
  • ecostore nappy balm
  • ecostore refill
  • ecostore rinse aid
  • ecostore ultra power
  • ecostore ultra sensitive
  • the ecostore

Persil

6 branded search terms

  • laundry persil
  • persil
  • persil detergent
  • persil expert
  • persil laundry liquid
  • persil ultimate

How the Brand Demand Index is measured

Other head-to-heads among laundry detergent brands

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