How popular isPersil in search?

In August 2026, there were an estimated 7.4K branded searches for Persil in New Zealand which is up 47.7% over the last 11 months. Persil holds 39.9% estimated Share of Search among New Zealand laundry detergent brands and is ranked 2nd of 5 competitors for search popularity.

Follow Persil and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which laundry detergent brands compete with Persil?

Persil against laundry detergent brands in New Zealand, by month

Month	ecostore	Persil	Earthwise	Cold Power	Omo
Oct 2025	49.9%	36.1%	10%	3%	0.94%
Nov 2025	57.5%	32%	7.2%	2.7%	0.59%
Dec 2025	51.9%	36.7%	7.4%	3.2%	0.73%
Jan 2026	49.7%	38.6%	7.4%	3.2%	1.1%
Feb 2026	51.8%	36.2%	7.9%	3.4%	0.7%
Mar 2026	49.7%	38.9%	7.5%	3.3%	0.61%
Apr 2026	51.6%	36.8%	7.6%	3.2%	0.75%
May 2026	52.2%	36%	7.6%	3.5%	0.75%
Jun 2026	50.7%	37.7%	7.5%	3.3%	0.73%
Jul 2026	48%	39.2%	7.6%	4.5%	0.64%
Aug 2026	47.6%	39.9%	8%	3.5%	0.92%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	ecostore	47.6%	8.8K	+6%	-0.4 points
2, held 2nd	Persil Unilever	39.9%	7.4K	+8.9%	+0.7 points
3, held 3rd	Earthwise	8%	1.5K	+12.1%	+0.4 points
4, held 4th	Cold Power	3.5%	650	-16.7%	-1 points
5, held 5th	Omo Unilever	0.92%	170	+54.5%	+0.3 points

1.ecostore
47.6%
held 1st · 8.8K estimated branded searches · +6% vs prior month · -0.4 points
2.Persil
39.9%
held 2nd · 7.4K estimated branded searches · +8.9% vs prior month · +0.7 points
3.Earthwise
8%
held 3rd · 1.5K estimated branded searches · +12.1% vs prior month · +0.4 points
4.Cold Power
3.5%
held 4th · 650 estimated branded searches · -16.7% vs prior month · -1 points
5.Omo
0.92%
held 5th · 170 estimated branded searches · +54.5% vs prior month · +0.3 points

Compare search popularity between Persil and its closest rivals

How has branded search demand for Persil changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Persil in New Zealand rose from 5K to 7.4K.
Across the 11 months ending August 2026, Persil’s estimated Share of Search among laundry detergent brands in New Zealand increased from 36.1% to 39.9%.
Across the 11 months ending August 2026, Persil’s estimated Share of Search among laundry detergent brands in New Zealand peaked at 39.9% in August 2026 and was lowest at 32% in November 2025.

How did search popularity change for New Zealand laundry detergent brands in August 2026?

4 changes

In August 2026, Persil gained estimated Share of Search among laundry detergent brands in New Zealand, from 39.2% to 39.9%.
In August 2026, Cold Power lost estimated Share of Search among laundry detergent brands in New Zealand, from 4.5% to 3.5%.
ecostore’s estimated Share of Search among laundry detergent brands in New Zealand has lost ground for 3 months in a row, from 52.2% to 47.6% in August 2026.
Estimated monthly branded searches for Omo in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.

How is Persil measured?

Brandwave collects information about searches that people make online using Persil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms