Dynamo vs Persil:Which is more popular?
In September 2026, Persil had more branded searches than Dynamo among laundry detergent brands in New Zealand. Persil had about 5,330 branded searches, while Dynamo had 150. Persil made up 44% of all laundry detergent brand searches we track, and Dynamo accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about laundry detergent brands, Persil appeared in all five answers and Dynamo in one. Persil was mentioned before Dynamo in every answer.
Who do people search for more?
Persil, about 36 searches for every 1 for Dynamo
Who does AI mention more?
Persil, mentioned in every answer we collected
Who does AI recommend more?
Persil, named ahead of Dynamo in every answer
Follow Dynamo vs Persil and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top laundry detergent brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Persil appeared in all five answers. Dynamo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Persil was listed before Dynamo in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Persil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ecostore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cold Power3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Surf3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Earthwise1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dynamo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tide0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Omo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laundry detergent brands
5 answers
Asked ChatGPT
“Which laundry detergent brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laundry detergent brands in New Zealand?”
Asked ChatGPT
“What's the best laundry detergent brand in New Zealand for clean clothes?”
Searched Google, AI Overview
“laundry detergent nz”
Searched Google, AI Overview
“powder laundry detergent”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dynamo or Persil more popular in search?
This chart shows how often people search Google for Dynamo and Persil by name. Each line represents a brand's share of searches for all eight laundry detergent brands we track, month by month, from searches in New Zealand.
Share of searches by month for Persil, Dynamo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Persil | ecostore | Earthwise | Cold Power | Tide | Dynamo | Omo | Surf |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 41.4% | 12.3% | 2.2% | 1.1% | 0.64% | 1.4% | 0.75% |
| Nov 2025 | 38.8% | 45.4% | 10% | 2% | 1.1% | 0.73% | 0.94% | 1% |
| Dec 2025 | 41.7% | 42.7% | 9.3% | 2.5% | 1.3% | 0.6% | 1.1% | 0.73% |
| Jan 2026 | 42.2% | 40.2% | 9.5% | 2.3% | 2.4% | 0.78% | 1.7% | 0.88% |
| Feb 2026 | 39.9% | 42% | 10.3% | 2.7% | 2% | 0.93% | 1% | 1.2% |
| Mar 2026 | 43.7% | 39.6% | 9.4% | 2.6% | 1.8% | 1% | 0.91% | 0.91% |
| Apr 2026 | 41.5% | 40.4% | 10% | 2.5% | 2.2% | 1.2% | 1.1% | 0.92% |
| May 2026 | 41.3% | 40.4% | 10% | 2.7% | 2.2% | 1.5% | 1.1% | 0.72% |
| Jun 2026 | 41.6% | 40.4% | 9.7% | 2.2% | 2.8% | 1.1% | 1.1% | 1.1% |
| Jul 2026 | 44.6% | 37.2% | 10% | 3.5% | 1.9% | 1.1% | 0.97% | 0.62% |
| Aug 2026 | 44.5% | 36.9% | 10.6% | 2.7% | 1.8% | 1.4% | 1.3% | 0.71% |
| Sep 2026 | 44% | 37.6% | 10.4% | 3.4% | 2% | 1.2% | 0.74% | 0.66% |
How has the Dynamo and Persil comparison changed over the last 12 months?
3 findings
- Persil was ahead of Dynamo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dynamo’s share of searches among laundry detergent brands in New Zealand moved from 0.64% to 1.2%, and its estimated monthly branded searches moved from 60 to 150.
- Across the 12 months ending September 2026, Persil’s share of searches among laundry detergent brands in New Zealand moved from 40.3% to 44%, and its estimated monthly branded searches moved from 3.8K to 5.3K.
How did search popularity change for New Zealand laundry detergent brands in September 2026?
2 changes
In September 2026, Persil lost share of searches among laundry detergent brands in New Zealand, from 44.5% to 44%.
Estimated monthly branded searches for Dynamo in New Zealand rose 150% over 12 measured months, from 60 to 150 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Dynamo’s and Persil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among laundry detergent brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.