How popular isLipton in search?

In August 2026, there were an estimated 2.3K branded searches for Lipton in New Zealand which is up 72.9% over the last 11 months. Lipton holds 60.4% estimated Share of Search among New Zealand iced tea brands and is ranked 1st of 4 competitors for search popularity.

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Which iced tea brands compete with Lipton?

Lipton against iced tea brands in New Zealand, by month

Month	Lipton	Arizona	Fuze Tea	Pure Leaf
Oct 2025	52.8%	35.3%	11.1%	0.79%
Nov 2025	53%	33.2%	12.6%	1.2%
Dec 2025	56.3%	29.1%	13.6%	0.94%
Jan 2026	58%	30.2%	11.1%	0.76%
Feb 2026	57.5%	30%	11.7%	0.83%
Mar 2026	58.2%	30.2%	10.8%	0.75%
Apr 2026	53.2%	32.5%	13.4%	0.87%
May 2026	61.2%	27.5%	10.6%	0.73%
Jun 2026	64.5%	26%	8%	1.5%
Jul 2026	69.7%	22.6%	6.8%	0.79%
Aug 2026	60.4%	31.2%	7.9%	0.52%
Sep 2026	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Lipton Unilever	60.4%	2.3K	-13.2%	-9.4 points
2, held 2nd	Arizona	31.2%	1.2K	+38.4%	+8.6 points
3, held 3rd	Fuze Tea The Coca-Cola Company	7.9%	300	+15.4%	+1 points
4, held 4th	Pure Leaf	0.52%	20	-33.3%	-0.3 points

1.Lipton
60.4%
held 1st · 2.3K estimated branded searches · -13.2% vs prior month · -9.4 points
2.Arizona
31.2%
held 2nd · 1.2K estimated branded searches · +38.4% vs prior month · +8.6 points
3.Fuze Tea
7.9%
held 3rd · 300 estimated branded searches · +15.4% vs prior month · +1 points
4.Pure Leaf
0.52%
held 4th · 20 estimated branded searches · -33.3% vs prior month · -0.3 points

Compare search popularity between Lipton and its closest rivals

How has branded search demand for Lipton changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Lipton in New Zealand rose from 1.3K to 2.3K.
Across the 11 months ending August 2026, Lipton’s estimated Share of Search among iced tea brands in New Zealand increased from 52.8% to 60.4%.
Across the 11 months ending August 2026, Lipton’s estimated Share of Search among iced tea brands in New Zealand peaked at 69.7% in July 2026 and was lowest at 52.8% in October 2025.

How did search popularity change for New Zealand iced tea brands in August 2026?

3 changes

In August 2026, Arizona gained estimated Share of Search among iced tea brands in New Zealand, from 22.6% to 31.2%.
In August 2026, Fuze Tea gained estimated Share of Search among iced tea brands in New Zealand, from 6.8% to 7.9%.
In August 2026, Lipton lost estimated Share of Search among iced tea brands in New Zealand, from 69.7% to 60.4%.

Which tea brands compete with Lipton?

Lipton against tea brands in New Zealand, by month

Month	Healtheries	T2	Dilmah	Lipton	Twinings	Pukka	Bell Tea
Oct 2025	24.9%	29.7%	16.9%	8.9%	8.8%	6.9%	3.7%
Nov 2025	21.5%	40%	16.4%	8.1%	6%	5.1%	3%
Dec 2025	16.9%	49.7%	13.4%	6.9%	5.5%	5%	2.6%
Jan 2026	25.5%	28.6%	17.8%	10.3%	7.8%	6.1%	4%
Feb 2026	28.8%	25.3%	18.6%	10.9%	8.1%	4.8%	3.6%
Mar 2026	29.7%	24.5%	16.3%	10.6%	7.9%	6.3%	4.8%
Apr 2026	30.4%	24.6%	17.3%	8.7%	9.1%	6%	3.9%
May 2026	25.3%	22.3%	18.7%	10.1%	14.2%	5.5%	4%
Jun 2026	24.1%	23%	17.6%	12.7%	11.7%	6%	4.9%
Jul 2026	24.1%	20.4%	18.2%	15.8%	10.5%	6.8%	4.2%
Aug 2026	27.2%	20.5%	18.9%	13.1%	10.6%	6%	3.8%
Sep 2026	—	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Healtheries	27.2%	4.8K	+18.6%	+3.1 points
2, held 2nd	T2	20.5%	3.6K	+5.3%	0 points
3, held 3rd	Dilmah	18.9%	3.3K	+9.5%	+0.7 points
4, held 4th	Lipton Unilever	13.1%	2.3K	-13.2%	-2.8 points
5, held 5th	Twinings	10.6%	1.9K	+6.3%	+0.1 points
6, held 6th	Pukka	6%	1.1K	-7.1%	-0.8 points
7, held 7th	Bell Tea	3.8%	670	-4.3%	-0.4 points

1.Healtheries
27.2%
held 1st · 4.8K estimated branded searches · +18.6% vs prior month · +3.1 points
2.T2
20.5%
held 2nd · 3.6K estimated branded searches · +5.3% vs prior month · 0 points
3.Dilmah
18.9%
held 3rd · 3.3K estimated branded searches · +9.5% vs prior month · +0.7 points
4.Lipton
13.1%
held 4th · 2.3K estimated branded searches · -13.2% vs prior month · -2.8 points
5.Twinings
10.6%
held 5th · 1.9K estimated branded searches · +6.3% vs prior month · +0.1 points
6.Pukka
6%
held 6th · 1.1K estimated branded searches · -7.1% vs prior month · -0.8 points
7.Bell Tea
3.8%
held 7th · 670 estimated branded searches · -4.3% vs prior month · -0.4 points

Compare search popularity between Lipton and its closest rivals

How has branded search demand for Lipton changed in New Zealand over the last 12 months?

2 findings

Across the 11 months ending August 2026, Lipton’s estimated Share of Search among tea brands in New Zealand increased from 8.9% to 13.1%.
Across the 11 months ending August 2026, Lipton’s estimated Share of Search among tea brands in New Zealand peaked at 15.8% in July 2026 and was lowest at 6.9% in December 2025.

How did search popularity change for New Zealand tea brands in August 2026?

6 changes

In August 2026, Healtheries gained estimated Share of Search among tea brands in New Zealand, from 24.1% to 27.2%.
In August 2026, Dilmah gained estimated Share of Search among tea brands in New Zealand, from 18.2% to 18.9%.
In August 2026, Lipton lost estimated Share of Search among tea brands in New Zealand, from 15.8% to 13.1%.
In August 2026, Pukka lost estimated Share of Search among tea brands in New Zealand, from 6.8% to 6%.
Estimated monthly branded searches for Twinings in New Zealand rose 42% over 11 measured months, from 1.3K to 1.9K in August 2026.
Estimated monthly branded searches for Bell Tea in New Zealand rose 21.8% over 11 measured months, from 550 to 670 in August 2026.

How is Lipton measured?

Brandwave collects information about searches that people make online using Lipton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms