Lipton vs Webster’s Tea:Which is more popular in New Zealand?
In October 2026, Webster’s Tea had more branded searches than Lipton among tea brands in New Zealand. Webster’s Tea had about 720 branded searches, while Lipton had 430. Webster’s Tea made up 5.1% of all tea brand searches we track, and Lipton accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about tea brands, neither Lipton nor Webster’s Tea appeared in any of the five answers.
Who do people search for more?
Webster’s Tea, about 67% more searches than Lipton
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Lipton nor Webster’s Tea showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tea Total5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zealong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bell Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dilmah3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stir Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Healtheries1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Twinings1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
t leaf T1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Webster’s Tea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lipton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“Which tea brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tea brands in New Zealand?”
Asked ChatGPT
“What's the best tea brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“tea brands nz”
Searched Google, AI Overview
“tea nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Lipton or Webster’s Tea more popular in search?
This chart shows how often people search Google for Lipton and Webster’s Tea by name. Each line represents a brand's share of searches for all 12 tea brands we track, month by month, from searches in New Zealand.
Share of searches by month for Webster’s Tea, Lipton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Healtheries | Tea Total | T2 | Dilmah | Twinings | Zealong | Pukka | Webster’s Tea | Bell Tea | Lipton | t leaf T | Stir Tea |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.7% | 14.6% | 28.6% | 11% | 4.9% | 7.9% | 3.5% | 5.3% | 2.8% | 1.7% | 3.6% | 1.6% |
| Dec 2025 | 11.5% | 14% | 33.8% | 9.6% | 4.5% | 9.3% | 4.1% | 5.8% | 2.4% | 1.2% | 2.3% | 1.5% |
| Jan 2026 | 17.6% | 13.2% | 19% | 13.2% | 6.5% | 11.1% | 5.1% | 5% | 3.7% | 2.1% | 2.2% | 1.2% |
| Feb 2026 | 20.9% | 13.6% | 15.5% | 13.8% | 6.7% | 11.1% | 4% | 5% | 3.5% | 2.6% | 1.8% | 1.4% |
| Mar 2026 | 22.2% | 14.3% | 16.3% | 12.6% | 7.3% | 7.5% | 5.2% | 4.4% | 4.9% | 2.8% | 1.6% | 1.1% |
| Apr 2026 | 21.2% | 17.9% | 15.8% | 12.5% | 6.8% | 7.5% | 5.1% | 4.4% | 3.7% | 2.4% | 1.9% | 0.82% |
| May 2026 | 16.9% | 21.4% | 12.9% | 12.3% | 9.7% | 9.5% | 4.2% | 5.2% | 3.5% | 2.1% | 1.5% | 0.83% |
| Jun 2026 | 17.7% | 18.3% | 17.1% | 12.9% | 8.6% | 6.3% | 5.2% | 4.5% | 4.6% | 2.5% | 1.3% | 0.88% |
| Jul 2026 | 17.4% | 19% | 14% | 13.6% | 9.3% | 6.5% | 5.6% | 4.7% | 4.1% | 3.1% | 1.7% | 0.92% |
| Aug 2026 | 18.8% | 17.6% | 13.2% | 14.3% | 9.3% | 5.3% | 5.2% | 5.3% | 3.8% | 4.3% | 1.9% | 0.85% |
| Sep 2026 | 20.5% | 15.6% | 13.9% | 14.9% | 8.7% | 5.7% | 6.4% | 4.7% | 4% | 2.8% | 2.1% | 0.72% |
| Oct 2026 | 17.8% | 17.2% | 15.3% | 14.7% | 7% | 6.3% | 5.7% | 5.1% | 3.8% | 3.1% | 2.8% | 1.2% |
How has branded search for Lipton and Webster’s Tea changed in New Zealand over the last 12 months?
3 findings
- Webster’s Tea was ahead of Lipton in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Lipton’s share of searches among tea brands in New Zealand moved from 1.7% to 3.1%, and its estimated monthly branded searches moved from 280 to 430.
- Across the 12 months ending October 2026, Webster’s Tea’s share of searches among tea brands in New Zealand moved from 5.3% to 5.1%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for New Zealand tea brands in October 2026?
2 changes
Estimated monthly branded searches for Lipton in New Zealand rose 53.6% over 12 measured months, from 280 to 430 in October 2026.
Estimated monthly branded searches for Webster’s Tea in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in October 2026.
How are Lipton’s and Webster’s Tea’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lipton’s and Webster’s Tea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lipton
2 branded search terms
- lipton tea
- lipton tea bags
Webster’s Tea
1 branded search term
- websters tea
Other head-to-heads among tea brands
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