Brandwave

How popular isDilmah?

In September 2026, people searched for Dilmah by name about 2,280 times in New Zealand, a 25.3% increase from the previous year. These searches made up 15.7% of all New Zealand tea brand searches, placing Dilmah third out of ten brands. When we asked both ChatGPT and Google AI Overviews about tea brands, Dilmah appeared in three of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Dilmah is the third most searched of 10 competitors and the third most recommended in AI answers.

  1. HealtheriesShare of searches 21.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Tea TotalShare of searches 16.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. DilmahShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. T2Share of searches 14.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. TwiningsShare of searches 9.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dilmah was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dilmah is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zealong1st
  2. Bell Tea2nd
  3. Dilmah3rd
  4. Tea Total4th
  5. Healtheries5th
  6. Twinings5th
  7. Stir Tea7th
  8. T2–
  9. Pukka–
  10. Lipton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tea Total5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zealong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bell Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dilmah3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stir Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Healtheries1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twinings1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pukka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lipton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tea brands compete with Dilmah?

Dilmah against tea brands in New Zealand, by month

Share of searches by month for Healtheries, Tea Total, Dilmah, T2, Twinings, Pukka, Zealong, Lipton, Bell Tea. The figures are in the table below the chart.

View monthly share of searches table
MonthHealtheriesTea TotalDilmahT2TwiningsPukkaZealongLiptonBell TeaStir Tea
Oct 202518.5%13.6%13%22.7%8%6.2%9.3%3.9%3.6%1.2%
Nov 202515.8%15.6%11.8%30.5%5.2%4.4%8.5%3.5%3%1.7%
Dec 202512.4%15%10.3%36.1%4.9%4.4%10%2.8%2.6%1.6%
Jan 202618.6%14%14%20%6.9%5.4%11.8%4.1%3.9%1.3%
Feb 202621.9%14.3%14.5%16.3%7.1%4.2%11.6%5.1%3.7%1.5%
Mar 202623.2%14.9%13.1%17%7.6%5.4%7.8%4.9%5.1%1.1%
Apr 202622.2%18.8%13.1%16.6%7.1%5.4%7.8%4.2%3.9%0.86%
May 202617.9%22.6%13%13.7%10.2%4.4%10%3.7%3.7%0.88%
Jun 202618.5%19.1%13.5%17.8%9%5.5%6.6%4.2%4.8%0.92%
Jul 202618.3%19.9%14.3%14.7%9.8%5.9%6.9%5%4.3%0.96%
Aug 202619.9%18.6%15.1%14%9.8%5.5%5.7%6.5%4%0.9%
Sep 202621.6%16.5%15.7%14.6%9.1%6.7%6%4.7%4.3%0.76%

  1. 1.Healtheries

    21.6%

    Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share +1.6 points.

  2. 2.Tea Total

    16.5%

    Held 2nd. 2.4K estimated branded searches, -17.2% vs prior month. Share -2.2 points.

  3. 3.Dilmah

    15.7%

    Held 3rd. 2.3K estimated branded searches, -3% vs prior month. Share +0.6 points.

  4. 4.T2

    14.6%

    Held 4th. 2.1K estimated branded searches, -2.3% vs prior month. Share +0.6 points.

  5. 5.Twinings

    9.1%

    Held 5th. 1.3K estimated branded searches, -13.1% vs prior month. Share -0.7 points.

  6. 6.Pukka

    6.7%

    Moved from 8th to 6th. 980 estimated branded searches, +15.3% vs prior month. Share +1.3 points.

  7. 7.Zealong

    6%

    Held 7th. 880 estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Lipton

    4.7%

    Moved from 6th to 8th. 690 estimated branded searches, -31.7% vs prior month. Share -1.8 points.

  9. 9.Bell Tea

    4.3%

    Held 9th. 620 estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Stir Tea

    0.76%

    Held 10th. 110 estimated branded searches, -21.4% vs prior month. Share -0.1 points.

Compare popularity between Dilmah and its closest rivals

Every comparison with Dilmah

9 comparisons

How has branded search demand for Dilmah changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dilmah in New Zealand rose from 1.8K to 2.3K.
  • Across the 12 months ending September 2026, Dilmah’s share of searches among tea brands in New Zealand increased from 13% to 15.7%.
  • Across the 12 months ending September 2026, Dilmah’s share of searches among tea brands in New Zealand peaked at 15.7% in September 2026 and was lowest at 10.3% in December 2025.
  • Across the 12 months ending September 2026, Dilmah rose from 4th to 3rd among tea brands in New Zealand.

How did search popularity change for New Zealand tea brands in September 2026?

6 changes

  1. In September 2026, Pukka overtook Lipton and Zealong to rank 6th among tea brands in New Zealand, with 6.7% of the searches.

  2. In September 2026, Healtheries gained share of searches among tea brands in New Zealand, from 19.9% to 21.6%.

  3. In September 2026, T2 gained share of searches among tea brands in New Zealand, from 14% to 14.6%.

  4. In September 2026, Dilmah gained share of searches among tea brands in New Zealand, from 15.1% to 15.7%.

  5. In September 2026, Tea Total lost share of searches among tea brands in New Zealand, from 18.6% to 16.5%.

  6. In September 2026, Lipton lost share of searches among tea brands in New Zealand, from 6.5% to 4.7%.

How are Dilmah’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Dilmah’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ceylon dilmah tea
  • dilmah
  • dilmah breakfast tea
  • dilmah iced tea
  • dilmah lemon tea
  • dilmah tea
  • dilmah tea bags

Do you work for Dilmah? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dilmah compete?

Dilmah is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tea brands3rd of 1015.7%Shown above
Tea bag brands3rd of 621%Show ranking
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Is Dilmah your brand?

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