Dilmah vs Pukka:Which is more popular by branded search in New Zealand?
In August 2026, Dilmah had more branded searches than Pukka among tea brands in New Zealand. Dilmah was estimated to have 3.3K branded searches compared to Pukka’s 1.1K, and held an 18.9% Share of Search versus Pukka’s 6%.
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Which is more popular in search, Dilmah or Pukka?
Compare the tea brands New Zealanders drink. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dilmah, Pukka. The figures are in the table below the chart.
View monthly share of search table
| Month | Healtheries | T2 | Dilmah | Lipton | Twinings | Pukka | Bell Tea |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 29.7% | 16.9% | 8.9% | 8.8% | 6.9% | 3.7% |
| Nov 2025 | 21.5% | 40% | 16.4% | 8.1% | 6% | 5.1% | 3% |
| Dec 2025 | 16.9% | 49.7% | 13.4% | 6.9% | 5.5% | 5% | 2.6% |
| Jan 2026 | 25.5% | 28.6% | 17.8% | 10.3% | 7.8% | 6.1% | 4% |
| Feb 2026 | 28.8% | 25.3% | 18.6% | 10.9% | 8.1% | 4.8% | 3.6% |
| Mar 2026 | 29.7% | 24.5% | 16.3% | 10.6% | 7.9% | 6.3% | 4.8% |
| Apr 2026 | 30.4% | 24.6% | 17.3% | 8.7% | 9.1% | 6% | 3.9% |
| May 2026 | 25.3% | 22.3% | 18.7% | 10.1% | 14.2% | 5.5% | 4% |
| Jun 2026 | 24.1% | 23% | 17.6% | 12.7% | 11.7% | 6% | 4.9% |
| Jul 2026 | 24.1% | 20.4% | 18.2% | 15.8% | 10.5% | 6.8% | 4.2% |
| Aug 2026 | 27.2% | 20.5% | 18.9% | 13.1% | 10.6% | 6% | 3.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Dilmah and Pukka comparison changed over the last 12 months?
3 findings
- Dilmah was ahead of Pukka in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dilmah’s estimated Share of Search among tea brands in New Zealand moved from 16.9% to 18.9%, and its estimated monthly branded searches moved from 2.5K to 3.3K.
- Across the 11 months ending August 2026, Pukka’s estimated Share of Search among tea brands in New Zealand moved from 6.9% to 6%, and its estimated monthly branded searches moved from 1K to 1.1K.
How did search popularity change for New Zealand tea brands in August 2026?
2 changes
In August 2026, Dilmah gained estimated Share of Search among tea brands in New Zealand, from 18.2% to 18.9%.
In August 2026, Pukka lost estimated Share of Search among tea brands in New Zealand, from 6.8% to 6%.
How each brand is measured
Brandwave collects information about searches that people make online using Dilmah’s and Pukka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dilmah
20 branded search terms
- ceylon dilmah tea
- dilmah
- dilmah black tea
- dilmah breakfast tea
- dilmah earl gray
- dilmah extra strength tea
- dilmah green tea
- dilmah iced tea
- dilmah jasmine green tea
- dilmah lemon tea
- dilmah loose leaf tea
- dilmah near me
- dilmah new zealand
- dilmah nz
- dilmah online
- dilmah premium ceylon
- dilmah premium tea bags
- dilmah tea
- dilmah tea bags
- dilmahtea com
Pukka
9 branded search terms
- pukka green tea
- pukka matcha green tea
- pukka night time tea
- pukka peppermint licorice tea
- pukka relax tea
- pukka sleep tea
- pukka tea
- pukka tea bags
- pukka vanilla chai tea
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.