Brandwave

How popular ist leaf T?

In October 2026, people searched for t leaf T by name about 390 times in New Zealand, a 33.9% decrease from the previous year. These searches made up 2.8% of all New Zealand tea brand searches, placing t leaf T 11th out of 12 brands. When we asked both ChatGPT and Google AI Overviews about tea brands, t leaf T appeared in one of the five answers and was the eighth most recommended of the 12.

Search and AI answers in October 2026

t leaf T is the 11th most searched of 12 competitors and the eighth most recommended in the AI answers we collected.

  1. HealtheriesShare of searches 17.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Tea TotalShare of searches 17.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. T2Share of searches 15.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. DilmahShare of searches 14.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. t leaf TShare of searches 2.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

+7 more

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Top tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, t leaf T was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. t leaf T is the eighth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zealong1st
  2. Bell Tea2nd
  3. Tea Total3rd
  4. Dilmah4th
  5. Healtheries5th
  6. Twinings6th
  7. Stir Tea7th
  8. t leaf T8th
  9. T2–
  10. Pukka–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tea Total5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zealong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bell Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dilmah3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stir Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Healtheries1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twinings1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • t leaf T1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pukka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about tea brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for t leaf T compared with other New Zealand tea brands?

t leaf T against tea brands in New Zealand, by month

Share of searches by month for Healtheries, Tea Total, T2, Dilmah, Twinings, Zealong, Pukka, Webster’s Tea, Bell Tea, Lipton, t leaf T. The figures are in the table below the chart.

View monthly share of searches table
MonthHealtheriesTea TotalT2DilmahTwiningsZealongPukkaWebster’s TeaBell TeaLiptont leaf TStir Tea
Nov 202514.7%14.6%28.6%11%4.9%7.9%3.5%5.3%2.8%1.7%3.6%1.6%
Dec 202511.5%14%33.8%9.6%4.5%9.3%4.1%5.8%2.4%1.2%2.3%1.5%
Jan 202617.6%13.2%19%13.2%6.5%11.1%5.1%5%3.7%2.1%2.2%1.2%
Feb 202620.9%13.6%15.5%13.8%6.7%11.1%4%5%3.5%2.6%1.8%1.4%
Mar 202622.2%14.3%16.3%12.6%7.3%7.5%5.2%4.4%4.9%2.8%1.6%1.1%
Apr 202621.2%17.9%15.8%12.5%6.8%7.5%5.1%4.4%3.7%2.4%1.9%0.82%
May 202616.9%21.4%12.9%12.3%9.7%9.5%4.2%5.2%3.5%2.1%1.5%0.83%
Jun 202617.7%18.3%17.1%12.9%8.6%6.3%5.2%4.5%4.6%2.5%1.3%0.88%
Jul 202617.4%19%14%13.6%9.3%6.5%5.6%4.7%4.1%3.1%1.7%0.92%
Aug 202618.8%17.6%13.2%14.3%9.3%5.3%5.2%5.3%3.8%4.3%1.9%0.85%
Sep 202620.5%15.6%13.9%14.9%8.7%5.7%6.4%4.7%4%2.8%2.1%0.72%
Oct 202617.8%17.2%15.3%14.7%7%6.3%5.7%5.1%3.8%3.1%2.8%1.2%

  1. 1.Healtheries

    17.8%

    Held 1st. 2.5K estimated branded searches, -20.7% vs prior month. Share -2.7 points.

  2. 2.Tea Total

    17.2%

    Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.T2

    15.3%

    Moved from 4th to 3rd. 2.1K estimated branded searches, +0.47% vs prior month. Share +1.4 points.

  4. 4.Dilmah

    14.7%

    Moved from 3rd to 4th. 2.1K estimated branded searches, -9.6% vs prior month. Share -0.1 points.

  5. 5.Twinings

    7%

    Held 5th. 980 estimated branded searches, -26.3% vs prior month. Share -1.7 points.

  6. 6.Zealong

    6.3%

    Moved from 7th to 6th. 880 estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Pukka

    5.7%

    Moved from 6th to 7th. 800 estimated branded searches, -18.4% vs prior month. Share -0.7 points.

  8. 8.Webster’s Tea

    5.1%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share +0.5 points.

  9. 9.Bell Tea

    3.8%

    Held 9th. 530 estimated branded searches, -14.5% vs prior month. Share -0.3 points.

  10. 10.Lipton

    3.1%

    Held 10th. 430 estimated branded searches, 0% vs prior month. Share +0.3 points.

  11. 11.t leaf T

    2.8%

    Held 11th. 390 estimated branded searches, +21.9% vs prior month. Share +0.7 points.

  12. 12.Stir Tea

    1.2%

    Held 12th. 170 estimated branded searches, +54.5% vs prior month. Share +0.5 points.

Compare popularity between t leaf T and its closest rivals

Every comparison with t leaf T

11 comparisons

How has branded search demand for t leaf T changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for t leaf T in New Zealand fell from 590 to 390.
  • Across the 12 months ending October 2026, t leaf T’s share of searches among tea brands in New Zealand decreased from 3.6% to 2.8%.
  • Across the 12 months ending October 2026, t leaf T’s share of searches among tea brands in New Zealand peaked at 3.6% in November 2025 and was lowest at 1.3% in June 2026.
  • Across the 12 months ending October 2026, t leaf T fell from 8th to 11th among tea brands in New Zealand.

How did search popularity change for New Zealand tea brands in October 2026?

6 changes

  1. In October 2026, Zealong overtook Pukka to rank 6th among tea brands in New Zealand, with 6.3% of the searches.

  2. In October 2026, T2 overtook Dilmah to rank 3rd among tea brands in New Zealand, with 15.3% of the searches.

  3. In October 2026, Tea Total gained share of searches among tea brands in New Zealand, from 15.6% to 17.2%.

  4. In October 2026, t leaf T gained share of searches among tea brands in New Zealand, from 2.1% to 2.8%.

  5. In October 2026, Healtheries lost share of searches among tea brands in New Zealand, from 20.5% to 17.8%.

  6. In October 2026, Twinings lost share of searches among tea brands in New Zealand, from 8.7% to 7%.

How are t leaf T’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using t leaf T’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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