How popular isPukka?
In September 2026, people searched for Pukka by name about 980 times in New Zealand, a 12.6% increase from the previous year. These searches made up 6.7% of all New Zealand tea brand searches, placing Pukka sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about tea brands, Pukka did not appear in any of the answers.
Pukka is the sixth most searched of 10 competitors and not listed in any AI answer.
HealtheriesShare of searches 21.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th- Tea TotalShare of searches 16.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
DilmahShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
T2Share of searches 14.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PukkaShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pukka did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tea Total5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zealong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bell Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dilmah3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stir Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Healtheries1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Twinings1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- T20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pukka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lipton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“Which tea brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tea brands in New Zealand?”
Asked ChatGPT
“What's the best tea brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“tea brands nz”
Searched Google, AI Overview
“tea nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tea brands compete with Pukka?
Share of searches by month for Healtheries, Tea Total, Dilmah, T2, Twinings, Pukka, Zealong, Lipton, Bell Tea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Healtheries | Tea Total | Dilmah | T2 | Twinings | Pukka | Zealong | Lipton | Bell Tea | Stir Tea |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 13.6% | 13% | 22.7% | 8% | 6.2% | 9.3% | 3.9% | 3.6% | 1.2% |
| Nov 2025 | 15.8% | 15.6% | 11.8% | 30.5% | 5.2% | 4.4% | 8.5% | 3.5% | 3% | 1.7% |
| Dec 2025 | 12.4% | 15% | 10.3% | 36.1% | 4.9% | 4.4% | 10% | 2.8% | 2.6% | 1.6% |
| Jan 2026 | 18.6% | 14% | 14% | 20% | 6.9% | 5.4% | 11.8% | 4.1% | 3.9% | 1.3% |
| Feb 2026 | 21.9% | 14.3% | 14.5% | 16.3% | 7.1% | 4.2% | 11.6% | 5.1% | 3.7% | 1.5% |
| Mar 2026 | 23.2% | 14.9% | 13.1% | 17% | 7.6% | 5.4% | 7.8% | 4.9% | 5.1% | 1.1% |
| Apr 2026 | 22.2% | 18.8% | 13.1% | 16.6% | 7.1% | 5.4% | 7.8% | 4.2% | 3.9% | 0.86% |
| May 2026 | 17.9% | 22.6% | 13% | 13.7% | 10.2% | 4.4% | 10% | 3.7% | 3.7% | 0.88% |
| Jun 2026 | 18.5% | 19.1% | 13.5% | 17.8% | 9% | 5.5% | 6.6% | 4.2% | 4.8% | 0.92% |
| Jul 2026 | 18.3% | 19.9% | 14.3% | 14.7% | 9.8% | 5.9% | 6.9% | 5% | 4.3% | 0.96% |
| Aug 2026 | 19.9% | 18.6% | 15.1% | 14% | 9.8% | 5.5% | 5.7% | 6.5% | 4% | 0.9% |
| Sep 2026 | 21.6% | 16.5% | 15.7% | 14.6% | 9.1% | 6.7% | 6% | 4.7% | 4.3% | 0.76% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 21.6% | 3.1K | +1.3% | +1.6 points | |
| 2, held 2nd | 16.5% | 2.4K | -17.2% | -2.2 points | |
| 3, held 3rd | 15.7% | 2.3K | -3% | +0.6 points | |
| 4, held 4th | 14.6% | 2.1K | -2.3% | +0.6 points | |
| 5, held 5th | 9.1% | 1.3K | -13.1% | -0.7 points | |
| 6, moved from 8th to 6th | 6.7% | 980 | +15.3% | +1.3 pointsmoved from 8th to 6th | |
| 7, held 7th | 6% | 880 | 0% | +0.4 points | |
| 8, moved from 6th to 8th | 4.7% | 690 | -31.7% | -1.8 pointsmoved from 6th to 8th | |
| 9, held 9th | 4.3% | 620 | 0% | +0.3 points | |
| 10, held 10th | 0.76% | 110 | -21.4% | -0.1 points |
21.6%
Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share +1.6 points.
16.5%
Held 2nd. 2.4K estimated branded searches, -17.2% vs prior month. Share -2.2 points.
3.
Dilmah15.7%
Held 3rd. 2.3K estimated branded searches, -3% vs prior month. Share +0.6 points.
4.
T214.6%
Held 4th. 2.1K estimated branded searches, -2.3% vs prior month. Share +0.6 points.
5.
Twinings9.1%
Held 5th. 1.3K estimated branded searches, -13.1% vs prior month. Share -0.7 points.
6.
Pukka6.7%
Moved from 8th to 6th. 980 estimated branded searches, +15.3% vs prior month. Share +1.3 points.
7.Zealong
6%
Held 7th. 880 estimated branded searches, 0% vs prior month. Share +0.4 points.
8.
Lipton4.7%
Moved from 6th to 8th. 690 estimated branded searches, -31.7% vs prior month. Share -1.8 points.
9.
Bell Tea4.3%
Held 9th. 620 estimated branded searches, 0% vs prior month. Share +0.3 points.
10.Stir Tea
0.76%
Held 10th. 110 estimated branded searches, -21.4% vs prior month. Share -0.1 points.
Compare popularity between Pukka and its closest rivals
Every comparison with Pukka
9 comparisons
How has branded search demand for Pukka changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pukka in New Zealand rose from 870 to 980.
- Across the 12 months ending September 2026, Pukka’s share of searches among tea brands in New Zealand peaked at 6.7% in September 2026 and was lowest at 4.2% in February 2026.
- Across the 12 months ending September 2026, Pukka rose from 7th to 6th among tea brands in New Zealand.
How did search popularity change for New Zealand tea brands in September 2026?
6 changes
In September 2026, Pukka overtook Lipton and Zealong to rank 6th among tea brands in New Zealand, with 6.7% of the searches.
In September 2026, Healtheries gained share of searches among tea brands in New Zealand, from 19.9% to 21.6%.
In September 2026, T2 gained share of searches among tea brands in New Zealand, from 14% to 14.6%.
In September 2026, Dilmah gained share of searches among tea brands in New Zealand, from 15.1% to 15.7%.
In September 2026, Tea Total lost share of searches among tea brands in New Zealand, from 18.6% to 16.5%.
In September 2026, Lipton lost share of searches among tea brands in New Zealand, from 6.5% to 4.7%.
How are Pukka’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Pukka’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- pukka green tea
- pukka relax tea
- pukka sleep tea
- pukka tea
- pukka tea bags
Do you work for Pukka? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Pukka compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Tea brands | 6th of 10 | 6.7% | Shown above |
| Tea bag brands | 6th of 6 | 0.87% | Show ranking |
Is Pukka your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.