Tea bag brands in New Zealand:Which are most popular?
In September 2026, Zealong was the most searched tea bag brand in New Zealand, accounting for 38.4% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Dilmah showed up in every answer. Dilmah was recommended most often, coming first in all three responses that gave a list.
- ZealongShare of searches 38.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Bell TeaShare of searches 21%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
DilmahShare of searches 21%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TwiningsShare of searches 11.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
LiptonShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top tea bag brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Dilmah appeared every time. Dilmah was recommended most often, coming first in all three answers that gave a list. Bell Tea was second, and Twinings was third. Lipton, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dilmah5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bell Tea3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Twinings3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zealong2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pukka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Lipton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea bag brands
5 answers
Asked ChatGPT
“Which tea bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tea bag brands in New Zealand?”
Asked ChatGPT
“What's the best tea bag brand in New Zealand for everyday tea?”
Searched Google, AI Overview
“tea bags nz”
Searched Google, AI Overview
“black tea bags”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tea bag brands do people search for most?
This chart shows how often people search Google for each tea bag brand by name. Each line represents a brand's share of searches for all six tea bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Zealong, Bell Tea, Dilmah, Twinings, Lipton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zealong | Bell Tea | Dilmah | Twinings | Lipton | Pukka |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 14.3% | 17.6% | 14.3% | 5.1% | 1.1% |
| Nov 2025 | 49.6% | 14.9% | 18.3% | 9.9% | 6.5% | 0.76% |
| Dec 2025 | 58% | 11.6% | 14.1% | 9.4% | 6.2% | 0.72% |
| Jan 2026 | 55% | 13.4% | 13.4% | 11% | 5.8% | 1.4% |
| Feb 2026 | 51.8% | 12.7% | 15.5% | 12.7% | 6.8% | 0.4% |
| Mar 2026 | 42.6% | 20.4% | 16.6% | 13.6% | 6% | 0.85% |
| Apr 2026 | 44.8% | 17.5% | 17.5% | 14.3% | 4.9% | 0.9% |
| May 2026 | 50.5% | 15.1% | 15.1% | 15.1% | 3.5% | 0.63% |
| Jun 2026 | 39.7% | 23.4% | 15.5% | 15.5% | 5.6% | 0.4% |
| Jul 2026 | 41% | 19.7% | 19.7% | 13.1% | 5.7% | 0.82% |
| Aug 2026 | 35.2% | 19.2% | 23.6% | 12.8% | 8.4% | 0.8% |
| Sep 2026 | 38.4% | 21% | 21% | 11.4% | 7.4% | 0.87% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 880 | 0% | +3.2 points | |
| 2, moved from 3rd to 2nd | 21% | 480 | 0% | +1.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 21% | 480 | -18.6% | -2.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.4% | 260 | -18.8% | -1.4 points | |
| 5, held 5th | 7.4% | 170 | -19% | -1 points | |
| 6, held 6th | 0.87% | 20 | 0% | +0.1 points |
1.Zealong
38.4%
Held 1st. 880 estimated branded searches, 0% vs prior month. Share +3.2 points.
2.
Bell Tea21%
Moved from 3rd to 2nd. 480 estimated branded searches, 0% vs prior month. Share +1.8 points.
3.
Dilmah21%
Moved from 2nd to 3rd. 480 estimated branded searches, -18.6% vs prior month. Share -2.6 points.
4.
Twinings11.4%
Held 4th. 260 estimated branded searches, -18.8% vs prior month. Share -1.4 points.
5.
Lipton7.4%
Held 5th. 170 estimated branded searches, -19% vs prior month. Share -1 points.
6.
Pukka0.87%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among tea bag brands in New Zealand?
6 brands
In September 2026, Zealong was the most searched among tea bag brands in New Zealand, with an estimated 880 branded searches, 38.4% of all searches for the six we track. Bell Tea is in 2nd place, 17.5 percentage points behind at 21%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Zealong | 47.6% → 38.4% | 58%Dec 2025 | 35.2%Aug 2026 | 1st |
| Bell Tea | 14.3% → 21% | 23.4%Jun 2026 | 11.6%Dec 2025 | 3rd → 2nd |
| Dilmah | 17.6% → 21% | 23.6%Aug 2026 | 13.4%Jan 2026 | 2nd → 3rd |
| Twinings | 14.3% → 11.4% | 15.5%Jun 2026 | 9.4%Dec 2025 | 4th |
| Lipton | 5.1% → 7.4% | 8.4%Aug 2026 | 3.5%May 2026 | 5th |
| Pukka | 1.1% → 0.87% | 1.4%Jan 2026 | 0.4%Jun 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Zealong’s share of searches among tea bag brands in New Zealand decreased from 47.6% to 38.4%.
- Across the 12 months ending September 2026, Bell Tea’s share of searches among tea bag brands in New Zealand increased from 14.3% to 21%.
- Across the 12 months ending September 2026, Dilmah’s share of searches among tea bag brands in New Zealand increased from 17.6% to 21%.
- Across the 12 months ending September 2026, Twinings’ share of searches among tea bag brands in New Zealand decreased from 14.3% to 11.4%.
- Across the 12 months ending September 2026, Lipton’s share of searches among tea bag brands in New Zealand increased from 5.1% to 7.4%.
- Across the 12 months ending September 2026, Zealong’s share of searches among tea bag brands in New Zealand peaked at 58% in December 2025 and was lowest at 35.2% in August 2026.
- Across the 12 months ending September 2026, Bell Tea’s share of searches among tea bag brands in New Zealand peaked at 23.4% in June 2026 and was lowest at 11.6% in December 2025.
- Across the 12 months ending September 2026, Dilmah’s share of searches among tea bag brands in New Zealand peaked at 23.6% in August 2026 and was lowest at 13.4% in January 2026.
- Across the 12 months ending September 2026, Twinings’ share of searches among tea bag brands in New Zealand peaked at 15.5% in June 2026 and was lowest at 9.4% in December 2025.
- Across the 12 months ending September 2026, Lipton’s share of searches among tea bag brands in New Zealand peaked at 8.4% in August 2026 and was lowest at 3.5% in May 2026.
- Across the 12 months ending September 2026, Bell Tea rose from 3rd to 2nd among tea bag brands in New Zealand.
- Across the 12 months ending September 2026, Dilmah fell from 2nd to 3rd among tea bag brands in New Zealand.
- Across the 12 months ending September 2026, Pukka held steady: its share of searches among tea bag brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand tea bag brands in September 2026?
6 changes
In September 2026, Bell Tea overtook Dilmah to rank 2nd among tea bag brands in New Zealand, with 21% of the searches.
In September 2026, Zealong gained share of searches among tea bag brands in New Zealand, from 35.2% to 38.4%.
In September 2026, Dilmah lost share of searches among tea bag brands in New Zealand, from 23.6% to 21%.
In September 2026, Twinings lost share of searches among tea bag brands in New Zealand, from 12.8% to 11.4%.
In September 2026, Lipton lost share of searches among tea bag brands in New Zealand, from 8.4% to 7.4%.
Estimated monthly branded searches for Pukka in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
Compare popularity between leading brands
- Zealong vs Bell Tea: compare popularity
- Zealong vs Dilmah: compare popularity
- Zealong vs Twinings: compare popularity
- Zealong vs Lipton: compare popularity
- Bell Tea vs Dilmah: compare popularity
- Bell Tea vs Twinings: compare popularity
- Bell Tea vs Lipton: compare popularity
- Dilmah vs Twinings: compare popularity
- Dilmah vs Lipton: compare popularity
- Twinings vs Lipton: compare popularity
- Compare any of these brands
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