Brandwave

How popular isDilmah?

In September 2026, people searched for Dilmah by name about 2,280 times in New Zealand, a 25.3% increase from the previous year. These searches made up 21% of all New Zealand tea bag brand searches, placing Dilmah third out of six brands. When we asked both ChatGPT and Google AI Overviews about tea bag brands, Dilmah appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Dilmah is the third most searched of 6 competitors and the most recommended in AI answers.

  1. ZealongShare of searches 38.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. Bell TeaShare of searches 21%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. DilmahShare of searches 21%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. TwiningsShare of searches 11.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. LiptonShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top tea bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dilmah appeared in all five answers. Dilmah is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dilmah1st
  2. Bell Tea2nd
  3. Twinings3rd
  4. Zealong4th
  5. Pukka5th
  6. Lipton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dilmah5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bell Tea3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Twinings3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zealong2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pukka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lipton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tea bag brands compete with Dilmah?

Dilmah against tea bag brands in New Zealand, by month

Share of searches by month for Zealong, Bell Tea, Dilmah, Twinings, Lipton. The figures are in the table below the chart.

View monthly share of searches table
MonthZealongBell TeaDilmahTwiningsLiptonPukka
Oct 202547.6%14.3%17.6%14.3%5.1%1.1%
Nov 202549.6%14.9%18.3%9.9%6.5%0.76%
Dec 202558%11.6%14.1%9.4%6.2%0.72%
Jan 202655%13.4%13.4%11%5.8%1.4%
Feb 202651.8%12.7%15.5%12.7%6.8%0.4%
Mar 202642.6%20.4%16.6%13.6%6%0.85%
Apr 202644.8%17.5%17.5%14.3%4.9%0.9%
May 202650.5%15.1%15.1%15.1%3.5%0.63%
Jun 202639.7%23.4%15.5%15.5%5.6%0.4%
Jul 202641%19.7%19.7%13.1%5.7%0.82%
Aug 202635.2%19.2%23.6%12.8%8.4%0.8%
Sep 202638.4%21%21%11.4%7.4%0.87%

  1. 1.Zealong

    38.4%

    Held 1st. 880 estimated branded searches, 0% vs prior month. Share +3.2 points.

  2. 2.Bell Tea

    21%

    Moved from 3rd to 2nd. 480 estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Dilmah

    21%

    Moved from 2nd to 3rd. 480 estimated branded searches, -18.6% vs prior month. Share -2.6 points.

  4. 4.Twinings

    11.4%

    Held 4th. 260 estimated branded searches, -18.8% vs prior month. Share -1.4 points.

  5. 5.Lipton

    7.4%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share -1 points.

  6. 6.Pukka

    0.87%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Dilmah and its closest rivals

Every comparison with Dilmah

9 comparisons

How has branded search demand for Dilmah changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dilmah in New Zealand rose from 1.8K to 2.3K.
  • Across the 12 months ending September 2026, Dilmah’s share of searches among tea bag brands in New Zealand increased from 17.6% to 21%.
  • Across the 12 months ending September 2026, Dilmah’s share of searches among tea bag brands in New Zealand peaked at 23.6% in August 2026 and was lowest at 13.4% in January 2026.
  • Across the 12 months ending September 2026, Dilmah fell from 2nd to 3rd among tea bag brands in New Zealand.

How did search popularity change for New Zealand tea bag brands in September 2026?

6 changes

  1. In September 2026, Bell Tea overtook Dilmah to rank 2nd among tea bag brands in New Zealand, with 21% of the searches.

  2. In September 2026, Zealong gained share of searches among tea bag brands in New Zealand, from 35.2% to 38.4%.

  3. In September 2026, Dilmah lost share of searches among tea bag brands in New Zealand, from 23.6% to 21%.

  4. In September 2026, Twinings lost share of searches among tea bag brands in New Zealand, from 12.8% to 11.4%.

  5. In September 2026, Lipton lost share of searches among tea bag brands in New Zealand, from 8.4% to 7.4%.

  6. Estimated monthly branded searches for Pukka in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are Dilmah’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Dilmah’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ceylon dilmah tea
  • dilmah
  • dilmah breakfast tea
  • dilmah iced tea
  • dilmah lemon tea
  • dilmah tea
  • dilmah tea bags

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How the Brand Demand Index is measured

Where does Dilmah compete?

Dilmah is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tea brands3rd of 1015.7%Show ranking
Tea bag brands3rd of 621%Shown above
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Is Dilmah your brand?

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