Brandwave

Tea brands in New Zealand:Which brands are most popular in search?

In August 2026, Healtheries was the most searched among tea brands in New Zealand, with an estimated 4.8K branded searches and 27.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Healtheries27.2%
  2. T220.5%
  3. Dilmah18.9%
  4. Lipton13.1%
  5. Twinings10.6%
  6. Pukka6%
  7. Bell Tea3.8%

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Share of SearchLeaderboard

Compare the tea brands New Zealanders drink. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tea brands in New Zealand, by month

Share of Search by month for Healtheries, T2, Dilmah, Lipton, Twinings, Pukka, Bell Tea. The figures are in the table below the chart.

View monthly share of search table
MonthHealtheriesT2DilmahLiptonTwiningsPukkaBell Tea
Oct 202524.9%29.7%16.9%8.9%8.8%6.9%3.7%
Nov 202521.5%40%16.4%8.1%6%5.1%3%
Dec 202516.9%49.7%13.4%6.9%5.5%5%2.6%
Jan 202625.5%28.6%17.8%10.3%7.8%6.1%4%
Feb 202628.8%25.3%18.6%10.9%8.1%4.8%3.6%
Mar 202629.7%24.5%16.3%10.6%7.9%6.3%4.8%
Apr 202630.4%24.6%17.3%8.7%9.1%6%3.9%
May 202625.3%22.3%18.7%10.1%14.2%5.5%4%
Jun 202624.1%23%17.6%12.7%11.7%6%4.9%
Jul 202624.1%20.4%18.2%15.8%10.5%6.8%4.2%
Aug 202627.2%20.5%18.9%13.1%10.6%6%3.8%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Healtheries

    27.2%

    held 1st · 4.8K estimated branded searches · +18.6% vs prior month · +3.1 points

  2. 2.T2

    20.5%

    held 2nd · 3.6K estimated branded searches · +5.3% vs prior month · 0 points

  3. 3.Dilmah

    18.9%

    held 3rd · 3.3K estimated branded searches · +9.5% vs prior month · +0.7 points

  4. 4.Lipton

    13.1%

    held 4th · 2.3K estimated branded searches · -13.2% vs prior month · -2.8 points

  5. 5.Twinings

    10.6%

    held 5th · 1.9K estimated branded searches · +6.3% vs prior month · +0.1 points

  6. 6.Pukka

    6%

    held 6th · 1.1K estimated branded searches · -7.1% vs prior month · -0.8 points

  7. 7.Bell Tea

    3.8%

    held 7th · 670 estimated branded searches · -4.3% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among tea brands in New Zealand?

In August 2026, Healtheries was the most searched among tea brands in New Zealand, with an estimated 4.8K branded searches and 27.2% estimated Share of Search within this set. T2 is in 2nd place, 6.8 percentage points behind at 20.5% Share of Search.

New Zealand tea brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Healtheries24.9% → 27.2%30.4%Apr 202616.9%Dec 20252nd → 1st
T229.7% → 20.5%49.7%Dec 202520.4%Jul 20261st → 2nd
Dilmah16.9% → 18.9%18.9%Aug 202613.4%Dec 20253rd
Lipton8.9% → 13.1%15.8%Jul 20266.9%Dec 20254th
Twinings8.8% → 10.6%14.2%May 20265.5%Dec 20255th
Pukka6.9% → 6%6.9%Oct 20254.8%Feb 20266th
Bell Tea3.7% → 3.8%4.9%Jun 20262.6%Dec 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, Healtheries’ estimated Share of Search among tea brands in New Zealand increased from 24.9% to 27.2%.
  • Across the 11 months ending August 2026, T2’s estimated Share of Search among tea brands in New Zealand decreased from 29.7% to 20.5%.
  • Across the 11 months ending August 2026, Dilmah’s estimated Share of Search among tea brands in New Zealand increased from 16.9% to 18.9%.
  • Across the 11 months ending August 2026, Lipton’s estimated Share of Search among tea brands in New Zealand increased from 8.9% to 13.1%.
  • Across the 11 months ending August 2026, Twinings’ estimated Share of Search among tea brands in New Zealand increased from 8.8% to 10.6%.
  • Across the 11 months ending August 2026, Pukka’s estimated Share of Search among tea brands in New Zealand decreased from 6.9% to 6%.
  • Across the 11 months ending August 2026, Healtheries’ estimated Share of Search among tea brands in New Zealand peaked at 30.4% in April 2026 and was lowest at 16.9% in December 2025.
  • Across the 11 months ending August 2026, T2’s estimated Share of Search among tea brands in New Zealand peaked at 49.7% in December 2025 and was lowest at 20.4% in July 2026.
  • Across the 11 months ending August 2026, Dilmah’s estimated Share of Search among tea brands in New Zealand peaked at 18.9% in August 2026 and was lowest at 13.4% in December 2025.
  • Across the 11 months ending August 2026, Lipton’s estimated Share of Search among tea brands in New Zealand peaked at 15.8% in July 2026 and was lowest at 6.9% in December 2025.
  • Across the 11 months ending August 2026, Twinings’ estimated Share of Search among tea brands in New Zealand peaked at 14.2% in May 2026 and was lowest at 5.5% in December 2025.
  • Across the 11 months ending August 2026, Pukka’s estimated Share of Search among tea brands in New Zealand peaked at 6.9% in October 2025 and was lowest at 4.8% in February 2026.
  • Across the 11 months ending August 2026, Bell Tea’s estimated Share of Search among tea brands in New Zealand peaked at 4.9% in June 2026 and was lowest at 2.6% in December 2025.
  • Across the 11 months ending August 2026, Healtheries rose from 2nd to 1st among tea brands in New Zealand.
  • Across the 11 months ending August 2026, T2 fell from 1st to 2nd among tea brands in New Zealand.
  • Across the 11 months ending August 2026, Bell Tea held steady: its estimated Share of Search among tea brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand tea brands in August 2026?

  1. In August 2026, Healtheries gained estimated Share of Search among tea brands in New Zealand, from 24.1% to 27.2%.

  2. In August 2026, Dilmah gained estimated Share of Search among tea brands in New Zealand, from 18.2% to 18.9%.

  3. In August 2026, Lipton lost estimated Share of Search among tea brands in New Zealand, from 15.8% to 13.1%.

  4. In August 2026, Pukka lost estimated Share of Search among tea brands in New Zealand, from 6.8% to 6%.

  5. Estimated monthly branded searches for Twinings in New Zealand rose 42% over 11 measured months, from 1.3K to 1.9K in August 2026.

  6. Estimated monthly branded searches for Bell Tea in New Zealand rose 21.8% over 11 measured months, from 550 to 670 in August 2026.

  7. Estimated monthly branded searches for T2 in New Zealand fell 18.6% over 11 measured months, from 4.4K to 3.6K in August 2026.

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