T2 vs Twinings:Which is more popular by branded search in New Zealand?
In August 2026, T2 had more branded searches than Twinings among tea brands in New Zealand. T2 was estimated to have 3.6K branded searches compared to Twinings’ 1.9K, and held a 20.5% Share of Search versus Twinings’ 10.6%.
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Which is more popular in search, T2 or Twinings?
Compare the tea brands New Zealanders drink. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for T2, Twinings. The figures are in the table below the chart.
View monthly share of search table
| Month | Healtheries | T2 | Dilmah | Lipton | Twinings | Pukka | Bell Tea |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 29.7% | 16.9% | 8.9% | 8.8% | 6.9% | 3.7% |
| Nov 2025 | 21.5% | 40% | 16.4% | 8.1% | 6% | 5.1% | 3% |
| Dec 2025 | 16.9% | 49.7% | 13.4% | 6.9% | 5.5% | 5% | 2.6% |
| Jan 2026 | 25.5% | 28.6% | 17.8% | 10.3% | 7.8% | 6.1% | 4% |
| Feb 2026 | 28.8% | 25.3% | 18.6% | 10.9% | 8.1% | 4.8% | 3.6% |
| Mar 2026 | 29.7% | 24.5% | 16.3% | 10.6% | 7.9% | 6.3% | 4.8% |
| Apr 2026 | 30.4% | 24.6% | 17.3% | 8.7% | 9.1% | 6% | 3.9% |
| May 2026 | 25.3% | 22.3% | 18.7% | 10.1% | 14.2% | 5.5% | 4% |
| Jun 2026 | 24.1% | 23% | 17.6% | 12.7% | 11.7% | 6% | 4.9% |
| Jul 2026 | 24.1% | 20.4% | 18.2% | 15.8% | 10.5% | 6.8% | 4.2% |
| Aug 2026 | 27.2% | 20.5% | 18.9% | 13.1% | 10.6% | 6% | 3.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the T2 and Twinings comparison changed over the last 12 months?
3 findings
- T2 was ahead of Twinings in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, T2’s estimated Share of Search among tea brands in New Zealand moved from 29.7% to 20.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Twinings’ estimated Share of Search among tea brands in New Zealand moved from 8.8% to 10.6%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
How did search popularity change for New Zealand tea brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using T2’s and Twinings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
T2
15 branded search terms
- peppermint tea t2
- sleep tea t2
- t2 earl grey tea
- t2 french earl grey tea
- t2 green tea
- t2 iced tea
- t2 tea
- t2 tea bags
- t2 tea cups
- t2 tea locations
- t2 tea near me
- t2 tea pots
- t2 tea queen st
- t2 tea shop
- t2 tummy tea
Twinings
10 branded search terms
- twinings
- twinings co nz
- twinings english tea
- twinings green tea
- twinings near me
- twinings nz
- twinings online
- twinings tea
- twinings tea bags
- twinings tea grey
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.