Brandwave

How popular isT2 in search?

In August 2026, there were an estimated 3.6K branded searches for T2 in New Zealand which is down 18.6% over the last 11 months. T2 holds 20.5% estimated Share of Search among New Zealand tea brands and is ranked 2nd of 7 competitors for search popularity.

Share of Search, August 2026
  1. Healtheries27.2%
  2. T220.5%
  3. Dilmah18.9%
  4. Lipton13.1%
  5. Twinings10.6%
  6. Pukka6%
  7. Bell Tea3.8%
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Which tea brands compete with T2?

T2 against tea brands in New Zealand, by month

Share of Search by month for Healtheries, T2, Dilmah, Lipton, Twinings, Pukka, Bell Tea. The figures are in the table below the chart.

View monthly share of search table
MonthHealtheriesT2DilmahLiptonTwiningsPukkaBell Tea
Oct 202524.9%29.7%16.9%8.9%8.8%6.9%3.7%
Nov 202521.5%40%16.4%8.1%6%5.1%3%
Dec 202516.9%49.7%13.4%6.9%5.5%5%2.6%
Jan 202625.5%28.6%17.8%10.3%7.8%6.1%4%
Feb 202628.8%25.3%18.6%10.9%8.1%4.8%3.6%
Mar 202629.7%24.5%16.3%10.6%7.9%6.3%4.8%
Apr 202630.4%24.6%17.3%8.7%9.1%6%3.9%
May 202625.3%22.3%18.7%10.1%14.2%5.5%4%
Jun 202624.1%23%17.6%12.7%11.7%6%4.9%
Jul 202624.1%20.4%18.2%15.8%10.5%6.8%4.2%
Aug 202627.2%20.5%18.9%13.1%10.6%6%3.8%
Sep 2026———————

  1. 1.Healtheries

    27.2%

    held 1st · 4.8K estimated branded searches · +18.6% vs prior month · +3.1 points

  2. 2.T2

    20.5%

    held 2nd · 3.6K estimated branded searches · +5.3% vs prior month · 0 points

  3. 3.Dilmah

    18.9%

    held 3rd · 3.3K estimated branded searches · +9.5% vs prior month · +0.7 points

  4. 4.Lipton

    13.1%

    held 4th · 2.3K estimated branded searches · -13.2% vs prior month · -2.8 points

  5. 5.Twinings

    10.6%

    held 5th · 1.9K estimated branded searches · +6.3% vs prior month · +0.1 points

  6. 6.Pukka

    6%

    held 6th · 1.1K estimated branded searches · -7.1% vs prior month · -0.8 points

  7. 7.Bell Tea

    3.8%

    held 7th · 670 estimated branded searches · -4.3% vs prior month · -0.4 points

Compare search popularity between T2 and its closest rivals

How has branded search demand for T2 changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for T2 in New Zealand fell from 4.4K to 3.6K.
  • Across the 11 months ending August 2026, T2’s estimated Share of Search among tea brands in New Zealand decreased from 29.7% to 20.5%.
  • Across the 11 months ending August 2026, T2’s estimated Share of Search among tea brands in New Zealand peaked at 49.7% in December 2025 and was lowest at 20.4% in July 2026.
  • Across the 11 months ending August 2026, T2 fell from 1st to 2nd among tea brands in New Zealand.

How did search popularity change for New Zealand tea brands in August 2026?

  1. In August 2026, Healtheries gained estimated Share of Search among tea brands in New Zealand, from 24.1% to 27.2%.

  2. In August 2026, Dilmah gained estimated Share of Search among tea brands in New Zealand, from 18.2% to 18.9%.

  3. In August 2026, Lipton lost estimated Share of Search among tea brands in New Zealand, from 15.8% to 13.1%.

  4. In August 2026, Pukka lost estimated Share of Search among tea brands in New Zealand, from 6.8% to 6%.

  5. Estimated monthly branded searches for Twinings in New Zealand rose 42% over 11 measured months, from 1.3K to 1.9K in August 2026.

  6. Estimated monthly branded searches for Bell Tea in New Zealand rose 21.8% over 11 measured months, from 550 to 670 in August 2026.

How is T2 measured?

Brandwave collects information about searches that people make online using T2’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • peppermint tea t2
  • sleep tea t2
  • t2 earl grey tea
  • t2 french earl grey tea
  • t2 green tea
  • t2 iced tea
  • t2 tea
  • t2 tea bags
  • t2 tea cups
  • t2 tea locations
  • t2 tea near me
  • t2 tea pots
  • t2 tea queen st
  • t2 tea shop
  • t2 tummy tea

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How the Brand Demand Index is measured

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