Brandwave

Healtheries vs T2:Which is more popular by branded search in New Zealand?

In August 2026, Healtheries had more branded searches than T2 among tea brands in New Zealand. Healtheries was estimated to have 4.8K branded searches compared to T2’s 3.6K, and held a 27.2% Share of Search versus T2’s 20.5%.

Share of Search among tea brands in New Zealand in August 2026Which is more popular in search, Healtheries or T2?
Healtheries27.2%4.8K searches
vs
T220.5%3.6K searches

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Which is more popular in search, Healtheries or T2?

Compare the tea brands New Zealanders drink. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Healtheries and T2 among tea brands in New Zealand, by month

Share of Search by month for Healtheries, T2. The figures are in the table below the chart.

View monthly share of search table
MonthHealtheriesT2DilmahLiptonTwiningsPukkaBell Tea
Oct 202524.9%29.7%16.9%8.9%8.8%6.9%3.7%
Nov 202521.5%40%16.4%8.1%6%5.1%3%
Dec 202516.9%49.7%13.4%6.9%5.5%5%2.6%
Jan 202625.5%28.6%17.8%10.3%7.8%6.1%4%
Feb 202628.8%25.3%18.6%10.9%8.1%4.8%3.6%
Mar 202629.7%24.5%16.3%10.6%7.9%6.3%4.8%
Apr 202630.4%24.6%17.3%8.7%9.1%6%3.9%
May 202625.3%22.3%18.7%10.1%14.2%5.5%4%
Jun 202624.1%23%17.6%12.7%11.7%6%4.9%
Jul 202624.1%20.4%18.2%15.8%10.5%6.8%4.2%
Aug 202627.2%20.5%18.9%13.1%10.6%6%3.8%
Sep 2026———————

How has the Healtheries and T2 comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Healtheries took it in February 2026.
  • Across the 11 months ending August 2026, Healtheries’ estimated Share of Search among tea brands in New Zealand moved from 24.9% to 27.2%, and its estimated monthly branded searches moved from 3.7K to 4.8K.
  • Across the 11 months ending August 2026, T2’s estimated Share of Search among tea brands in New Zealand moved from 29.7% to 20.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for New Zealand tea brands in August 2026?

  1. In August 2026, Healtheries gained estimated Share of Search among tea brands in New Zealand, from 24.1% to 27.2%.

  2. Estimated monthly branded searches for T2 in New Zealand fell 18.6% over 11 measured months, from 4.4K to 3.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Healtheries’ and T2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Healtheries

30 branded search terms

  • healtheries
  • healtheries almond oil
  • healtheries boost
  • healtheries co nz
  • healtheries collagen
  • healtheries fish oil
  • healtheries fish oil 1000mg
  • healtheries fish oil 1500mg
  • healtheries green tea
  • healtheries iron
  • healtheries iron fizz
  • healtheries magnesium
  • healtheries magnesium 150mg
  • healtheries magnesium 400mg
  • healtheries mens multi
  • healtheries milk biscuits
  • healtheries milk bites
  • healtheries multivitamin
  • healtheries near me
  • healtheries online
  • healtheries probiotic
  • healtheries supplements
  • healtheries tea
  • healtheries tea bags
  • healtheries vit c
  • healtheries vitamins
  • healtheries vitaplan
  • healtheries womens multi
  • healtheries womens multi vitamins
  • healtheries zinc

T2

15 branded search terms

  • peppermint tea t2
  • sleep tea t2
  • t2 earl grey tea
  • t2 french earl grey tea
  • t2 green tea
  • t2 iced tea
  • t2 tea
  • t2 tea bags
  • t2 tea cups
  • t2 tea locations
  • t2 tea near me
  • t2 tea pots
  • t2 tea queen st
  • t2 tea shop
  • t2 tummy tea

How the Brand Demand Index is measured

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