Tea Total vs Twinings:Which is more popular?
In September 2026, Tea Total had more branded searches than Twinings among tea brands in New Zealand. Tea Total had about 2,400 branded searches, while Twinings had 1,330. Tea Total made up 16.5% of all tea brand searches we track, and Twinings accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about tea brands, Tea Total appeared in all five answers and Twinings in one. Tea Total was mentioned before Twinings in four out of five answers.
Who do people search for more?
Tea Total, about 80% more searches than Twinings
Who does AI mention more?
Tea Total, mentioned in every answer we collected
Who does AI recommend more?
Tea Total, named ahead of Twinings in 4 of 5 answers
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Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tea Total appeared in all five answers. Twinings was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tea Total was listed before Twinings in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tea Total5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zealong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bell Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dilmah3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stir Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Healtheries1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Twinings1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
T20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pukka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lipton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“Which tea brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tea brands in New Zealand?”
Asked ChatGPT
“What's the best tea brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“tea brands nz”
Searched Google, AI Overview
“tea nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Tea Total or Twinings more popular in search?
This chart shows how often people search Google for Tea Total and Twinings by name. Each line represents a brand's share of searches for all ten tea brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tea Total, Twinings. The figures are in the table below the chart.
View monthly share of searches table
| Month | Healtheries | Tea Total | Dilmah | T2 | Twinings | Pukka | Zealong | Lipton | Bell Tea | Stir Tea |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 13.6% | 13% | 22.7% | 8% | 6.2% | 9.3% | 3.9% | 3.6% | 1.2% |
| Nov 2025 | 15.8% | 15.6% | 11.8% | 30.5% | 5.2% | 4.4% | 8.5% | 3.5% | 3% | 1.7% |
| Dec 2025 | 12.4% | 15% | 10.3% | 36.1% | 4.9% | 4.4% | 10% | 2.8% | 2.6% | 1.6% |
| Jan 2026 | 18.6% | 14% | 14% | 20% | 6.9% | 5.4% | 11.8% | 4.1% | 3.9% | 1.3% |
| Feb 2026 | 21.9% | 14.3% | 14.5% | 16.3% | 7.1% | 4.2% | 11.6% | 5.1% | 3.7% | 1.5% |
| Mar 2026 | 23.2% | 14.9% | 13.1% | 17% | 7.6% | 5.4% | 7.8% | 4.9% | 5.1% | 1.1% |
| Apr 2026 | 22.2% | 18.8% | 13.1% | 16.6% | 7.1% | 5.4% | 7.8% | 4.2% | 3.9% | 0.86% |
| May 2026 | 17.9% | 22.6% | 13% | 13.7% | 10.2% | 4.4% | 10% | 3.7% | 3.7% | 0.88% |
| Jun 2026 | 18.5% | 19.1% | 13.5% | 17.8% | 9% | 5.5% | 6.6% | 4.2% | 4.8% | 0.92% |
| Jul 2026 | 18.3% | 19.9% | 14.3% | 14.7% | 9.8% | 5.9% | 6.9% | 5% | 4.3% | 0.96% |
| Aug 2026 | 19.9% | 18.6% | 15.1% | 14% | 9.8% | 5.5% | 5.7% | 6.5% | 4% | 0.9% |
| Sep 2026 | 21.6% | 16.5% | 15.7% | 14.6% | 9.1% | 6.7% | 6% | 4.7% | 4.3% | 0.76% |
How has the Tea Total and Twinings comparison changed over the last 12 months?
3 findings
- Tea Total was ahead of Twinings in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tea Total’s share of searches among tea brands in New Zealand moved from 13.6% to 16.5%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in New Zealand moved from 8% to 9.1%, and its estimated monthly branded searches moved from 1.1K to 1.3K.
How did search popularity change for New Zealand tea brands in September 2026?
2 changes
In September 2026, Tea Total lost share of searches among tea brands in New Zealand, from 18.6% to 16.5%.
In September 2026, Twinings lost share of searches among tea brands in New Zealand, from 9.8% to 9.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Tea Total’s and Twinings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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