How popular isTwinings in search?
In August 2026, there were an estimated 1.9K branded searches for Twinings in New Zealand which is up 42% over the last 11 months. Twinings holds 10.6% estimated Share of Search among New Zealand tea brands and is ranked 5th of 7 competitors for search popularity.
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Which tea brands compete with Twinings?
Share of Search by month for Healtheries, T2, Dilmah, Lipton, Twinings, Pukka, Bell Tea. The figures are in the table below the chart.
View monthly share of search table
| Month | Healtheries | T2 | Dilmah | Lipton | Twinings | Pukka | Bell Tea |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 29.7% | 16.9% | 8.9% | 8.8% | 6.9% | 3.7% |
| Nov 2025 | 21.5% | 40% | 16.4% | 8.1% | 6% | 5.1% | 3% |
| Dec 2025 | 16.9% | 49.7% | 13.4% | 6.9% | 5.5% | 5% | 2.6% |
| Jan 2026 | 25.5% | 28.6% | 17.8% | 10.3% | 7.8% | 6.1% | 4% |
| Feb 2026 | 28.8% | 25.3% | 18.6% | 10.9% | 8.1% | 4.8% | 3.6% |
| Mar 2026 | 29.7% | 24.5% | 16.3% | 10.6% | 7.9% | 6.3% | 4.8% |
| Apr 2026 | 30.4% | 24.6% | 17.3% | 8.7% | 9.1% | 6% | 3.9% |
| May 2026 | 25.3% | 22.3% | 18.7% | 10.1% | 14.2% | 5.5% | 4% |
| Jun 2026 | 24.1% | 23% | 17.6% | 12.7% | 11.7% | 6% | 4.9% |
| Jul 2026 | 24.1% | 20.4% | 18.2% | 15.8% | 10.5% | 6.8% | 4.2% |
| Aug 2026 | 27.2% | 20.5% | 18.9% | 13.1% | 10.6% | 6% | 3.8% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.2% | 4.8K | +18.6% | +3.1 points | |
| 2, held 2nd | 20.5% | 3.6K | +5.3% | 0 points | |
| 3, held 3rd | 18.9% | 3.3K | +9.5% | +0.7 points | |
| 4, held 4th | 13.1% | 2.3K | -13.2% | -2.8 points | |
| 5, held 5th | 10.6% | 1.9K | +6.3% | +0.1 points | |
| 6, held 6th | 6% | 1.1K | -7.1% | -0.8 points | |
| 7, held 7th | 3.8% | 670 | -4.3% | -0.4 points |
27.2%
held 1st · 4.8K estimated branded searches · +18.6% vs prior month · +3.1 points
2.
T220.5%
held 2nd · 3.6K estimated branded searches · +5.3% vs prior month · 0 points
3.
Dilmah18.9%
held 3rd · 3.3K estimated branded searches · +9.5% vs prior month · +0.7 points
4.
Lipton13.1%
held 4th · 2.3K estimated branded searches · -13.2% vs prior month · -2.8 points
5.
Twinings10.6%
held 5th · 1.9K estimated branded searches · +6.3% vs prior month · +0.1 points
6.
Pukka6%
held 6th · 1.1K estimated branded searches · -7.1% vs prior month · -0.8 points
7.
Bell Tea3.8%
held 7th · 670 estimated branded searches · -4.3% vs prior month · -0.4 points
Compare search popularity between Twinings and its closest rivals
How has branded search demand for Twinings changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Twinings in New Zealand rose from 1.3K to 1.9K.
- Across the 11 months ending August 2026, Twinings’ estimated Share of Search among tea brands in New Zealand increased from 8.8% to 10.6%.
- Across the 11 months ending August 2026, Twinings’ estimated Share of Search among tea brands in New Zealand peaked at 14.2% in May 2026 and was lowest at 5.5% in December 2025.
How did search popularity change for New Zealand tea brands in August 2026?
6 changes
In August 2026, Healtheries gained estimated Share of Search among tea brands in New Zealand, from 24.1% to 27.2%.
In August 2026, Dilmah gained estimated Share of Search among tea brands in New Zealand, from 18.2% to 18.9%.
In August 2026, Lipton lost estimated Share of Search among tea brands in New Zealand, from 15.8% to 13.1%.
In August 2026, Pukka lost estimated Share of Search among tea brands in New Zealand, from 6.8% to 6%.
Estimated monthly branded searches for Twinings in New Zealand rose 42% over 11 measured months, from 1.3K to 1.9K in August 2026.
Estimated monthly branded searches for Bell Tea in New Zealand rose 21.8% over 11 measured months, from 550 to 670 in August 2026.
How is Twinings measured?
Brandwave collects information about searches that people make online using Twinings’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- twinings
- twinings co nz
- twinings english tea
- twinings green tea
- twinings near me
- twinings nz
- twinings online
- twinings tea
- twinings tea bags
- twinings tea grey
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Is Twinings your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.