Brandwave

Twinings vs Webster’s Tea:Which is more popular in New Zealand?

In October 2026, Twinings had more branded searches than Webster’s Tea among tea brands in New Zealand. Twinings had about 980 branded searches, while Webster’s Tea had 720. Twinings made up 7% of all tea brand searches we track, and Webster’s Tea accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about tea brands, Twinings appeared in one of the five answers and Webster’s Tea in none.

Among tea brands in New Zealand in October 2026

Who do people search for more?

Twinings, about 36% more searches than Webster’s Tea

Twinings 980 searchesWebster’s Tea 720 searches

Who does AI mention more?

Twinings, mentioned in 1 of 5 answers, Webster’s Tea in 0

Twinings in 1 of 5Webster’s Tea in 0 of 5

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Top tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Twinings was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Webster’s Tea did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zealong1st
  2. Bell Tea2nd
  3. Tea Total3rd
  4. Dilmah4th
  5. Healtheries5th
  6. Twinings6th
  7. Stir Tea7th
  8. t leaf T8th
  9. T2–
  10. +1 more
  11. Webster’s Tea–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tea Total5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zealong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bell Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dilmah3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stir Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Healtheries1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twinings1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • t leaf T1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Webster’s Tea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about tea brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Twinings or Webster’s Tea more popular in search?

This chart shows how often people search Google for Twinings and Webster’s Tea by name. Each line represents a brand's share of searches for all 12 tea brands we track, month by month, from searches in New Zealand.

Twinings and Webster’s Tea among tea brands in New Zealand, by month

Share of searches by month for Twinings, Webster’s Tea. The figures are in the table below the chart.

View monthly share of searches table
MonthHealtheriesTea TotalT2DilmahTwiningsZealongPukkaWebster’s TeaBell TeaLiptont leaf TStir Tea
Nov 202514.7%14.6%28.6%11%4.9%7.9%3.5%5.3%2.8%1.7%3.6%1.6%
Dec 202511.5%14%33.8%9.6%4.5%9.3%4.1%5.8%2.4%1.2%2.3%1.5%
Jan 202617.6%13.2%19%13.2%6.5%11.1%5.1%5%3.7%2.1%2.2%1.2%
Feb 202620.9%13.6%15.5%13.8%6.7%11.1%4%5%3.5%2.6%1.8%1.4%
Mar 202622.2%14.3%16.3%12.6%7.3%7.5%5.2%4.4%4.9%2.8%1.6%1.1%
Apr 202621.2%17.9%15.8%12.5%6.8%7.5%5.1%4.4%3.7%2.4%1.9%0.82%
May 202616.9%21.4%12.9%12.3%9.7%9.5%4.2%5.2%3.5%2.1%1.5%0.83%
Jun 202617.7%18.3%17.1%12.9%8.6%6.3%5.2%4.5%4.6%2.5%1.3%0.88%
Jul 202617.4%19%14%13.6%9.3%6.5%5.6%4.7%4.1%3.1%1.7%0.92%
Aug 202618.8%17.6%13.2%14.3%9.3%5.3%5.2%5.3%3.8%4.3%1.9%0.85%
Sep 202620.5%15.6%13.9%14.9%8.7%5.7%6.4%4.7%4%2.8%2.1%0.72%
Oct 202617.8%17.2%15.3%14.7%7%6.3%5.7%5.1%3.8%3.1%2.8%1.2%

How has branded search for Twinings and Webster’s Tea changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Twinings took it in January 2026.
  • Across the 12 months ending October 2026, Twinings’ share of searches among tea brands in New Zealand moved from 4.9% to 7%, and its estimated monthly branded searches moved from 800 to 980.
  • Across the 12 months ending October 2026, Webster’s Tea’s share of searches among tea brands in New Zealand moved from 5.3% to 5.1%, and its estimated monthly branded searches moved from 880 to 720.

How did search popularity change for New Zealand tea brands in October 2026?

2 changes

  1. In October 2026, Twinings lost share of searches among tea brands in New Zealand, from 8.7% to 7%.

  2. Estimated monthly branded searches for Webster’s Tea in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in October 2026.

How are Twinings’ and Webster’s Tea’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Twinings’ and Webster’s Tea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Twinings

4 branded search terms

  • twinings
  • twinings english tea
  • twinings tea
  • twinings tea bags

Webster’s Tea

1 branded search term

  • websters tea

How the Brand Demand Index is measured

Other head-to-heads among tea brands

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