Brandwave

How popular isWebster’s Tea?

In October 2026, people searched for Webster’s Tea by name about 720 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 5.1% of all New Zealand tea brand searches, placing Webster’s Tea eighth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about tea brands, Webster’s Tea did not appear in any of the answers.

Search and AI answers in October 2026

Webster’s Tea is the eighth most searched of 12 competitors and not named in the AI answers we collected.

  1. HealtheriesShare of searches 17.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Tea TotalShare of searches 17.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. T2Share of searches 15.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. DilmahShare of searches 14.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Webster’s TeaShare of searches 5.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

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Top tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Webster’s Tea did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zealong1st
  2. Bell Tea2nd
  3. Tea Total3rd
  4. Dilmah4th
  5. Healtheries5th
  6. Twinings6th
  7. Stir Tea7th
  8. +2 more
  9. Pukka–
  10. Webster’s Tea–
  11. Lipton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tea Total5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zealong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bell Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dilmah3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stir Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Healtheries1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twinings1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • t leaf T1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Webster’s Tea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about tea brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Webster’s Tea compared with other New Zealand tea brands?

Webster’s Tea against tea brands in New Zealand, by month

Share of searches by month for Healtheries, Tea Total, T2, Dilmah, Twinings, Zealong, Pukka, Webster’s Tea, Bell Tea, Lipton, t leaf T. The figures are in the table below the chart.

View monthly share of searches table
MonthHealtheriesTea TotalT2DilmahTwiningsZealongPukkaWebster’s TeaBell TeaLiptont leaf TStir Tea
Nov 202514.7%14.6%28.6%11%4.9%7.9%3.5%5.3%2.8%1.7%3.6%1.6%
Dec 202511.5%14%33.8%9.6%4.5%9.3%4.1%5.8%2.4%1.2%2.3%1.5%
Jan 202617.6%13.2%19%13.2%6.5%11.1%5.1%5%3.7%2.1%2.2%1.2%
Feb 202620.9%13.6%15.5%13.8%6.7%11.1%4%5%3.5%2.6%1.8%1.4%
Mar 202622.2%14.3%16.3%12.6%7.3%7.5%5.2%4.4%4.9%2.8%1.6%1.1%
Apr 202621.2%17.9%15.8%12.5%6.8%7.5%5.1%4.4%3.7%2.4%1.9%0.82%
May 202616.9%21.4%12.9%12.3%9.7%9.5%4.2%5.2%3.5%2.1%1.5%0.83%
Jun 202617.7%18.3%17.1%12.9%8.6%6.3%5.2%4.5%4.6%2.5%1.3%0.88%
Jul 202617.4%19%14%13.6%9.3%6.5%5.6%4.7%4.1%3.1%1.7%0.92%
Aug 202618.8%17.6%13.2%14.3%9.3%5.3%5.2%5.3%3.8%4.3%1.9%0.85%
Sep 202620.5%15.6%13.9%14.9%8.7%5.7%6.4%4.7%4%2.8%2.1%0.72%
Oct 202617.8%17.2%15.3%14.7%7%6.3%5.7%5.1%3.8%3.1%2.8%1.2%

  1. 1.Healtheries

    17.8%

    Held 1st. 2.5K estimated branded searches, -20.7% vs prior month. Share -2.7 points.

  2. 2.Tea Total

    17.2%

    Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.T2

    15.3%

    Moved from 4th to 3rd. 2.1K estimated branded searches, +0.47% vs prior month. Share +1.4 points.

  4. 4.Dilmah

    14.7%

    Moved from 3rd to 4th. 2.1K estimated branded searches, -9.6% vs prior month. Share -0.1 points.

  5. 5.Twinings

    7%

    Held 5th. 980 estimated branded searches, -26.3% vs prior month. Share -1.7 points.

  6. 6.Zealong

    6.3%

    Moved from 7th to 6th. 880 estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Pukka

    5.7%

    Moved from 6th to 7th. 800 estimated branded searches, -18.4% vs prior month. Share -0.7 points.

  8. 8.Webster’s Tea

    5.1%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share +0.5 points.

  9. 9.Bell Tea

    3.8%

    Held 9th. 530 estimated branded searches, -14.5% vs prior month. Share -0.3 points.

  10. 10.Lipton

    3.1%

    Held 10th. 430 estimated branded searches, 0% vs prior month. Share +0.3 points.

  11. 11.t leaf T

    2.8%

    Held 11th. 390 estimated branded searches, +21.9% vs prior month. Share +0.7 points.

  12. 12.Stir Tea

    1.2%

    Held 12th. 170 estimated branded searches, +54.5% vs prior month. Share +0.5 points.

Compare popularity between Webster’s Tea and its closest rivals

Every comparison with Webster’s Tea

11 comparisons

How has branded search demand for Webster’s Tea changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Webster’s Tea in New Zealand fell from 880 to 720.
  • Across the 12 months ending October 2026, Webster’s Tea’s share of searches among tea brands in New Zealand peaked at 5.8% in December 2025 and was lowest at 4.4% in April 2026.
  • Across the 12 months ending October 2026, Webster’s Tea fell from 6th to 8th among tea brands in New Zealand.

How did search popularity change for New Zealand tea brands in October 2026?

6 changes

  1. In October 2026, Zealong overtook Pukka to rank 6th among tea brands in New Zealand, with 6.3% of the searches.

  2. In October 2026, T2 overtook Dilmah to rank 3rd among tea brands in New Zealand, with 15.3% of the searches.

  3. In October 2026, Tea Total gained share of searches among tea brands in New Zealand, from 15.6% to 17.2%.

  4. In October 2026, t leaf T gained share of searches among tea brands in New Zealand, from 2.1% to 2.8%.

  5. In October 2026, Healtheries lost share of searches among tea brands in New Zealand, from 20.5% to 17.8%.

  6. In October 2026, Twinings lost share of searches among tea brands in New Zealand, from 8.7% to 7%.

How are Webster’s Tea’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Webster’s Tea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • websters tea

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