Brandwave

Bell Tea vs Webster’s Tea:Which is more popular in New Zealand?

In October 2026, Webster’s Tea had more branded searches than Bell Tea among tea brands in New Zealand. Webster’s Tea had about 720 branded searches, while Bell Tea had 530. Webster’s Tea made up 5.1% of all tea brand searches we track, and Bell Tea accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about tea brands, Bell Tea appeared in four of the five answers and Webster’s Tea in none.

Among tea brands in New Zealand in October 2026

Who do people search for more?

Webster’s Tea, about 36% more searches than Bell Tea

Webster’s Tea 720 searchesBell Tea 530 searches

Who does AI mention more?

Bell Tea, mentioned in 4 of 5 answers, Webster’s Tea in 0

Bell Tea in 4 of 5Webster’s Tea in 0 of 5

Who does AI recommend more?

Bell Tea, the only one of the two named

Bell Tea first in 4Webster’s Tea never named

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Top tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bell Tea was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Webster’s Tea did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zealong1st
  2. Bell Tea2nd
  3. Tea Total3rd
  4. Dilmah4th
  5. Healtheries5th
  6. Twinings6th
  7. Stir Tea7th
  8. t leaf T8th
  9. T2–
  10. +1 more
  11. Webster’s Tea–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tea Total5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zealong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bell Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dilmah3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stir Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Healtheries1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twinings1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • t leaf T1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Webster’s Tea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about tea brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bell Tea or Webster’s Tea more popular in search?

This chart shows how often people search Google for Bell Tea and Webster’s Tea by name. Each line represents a brand's share of searches for all 12 tea brands we track, month by month, from searches in New Zealand.

Bell Tea and Webster’s Tea among tea brands in New Zealand, by month

Share of searches by month for Webster’s Tea, Bell Tea. The figures are in the table below the chart.

View monthly share of searches table
MonthHealtheriesTea TotalT2DilmahTwiningsZealongPukkaWebster’s TeaBell TeaLiptont leaf TStir Tea
Nov 202514.7%14.6%28.6%11%4.9%7.9%3.5%5.3%2.8%1.7%3.6%1.6%
Dec 202511.5%14%33.8%9.6%4.5%9.3%4.1%5.8%2.4%1.2%2.3%1.5%
Jan 202617.6%13.2%19%13.2%6.5%11.1%5.1%5%3.7%2.1%2.2%1.2%
Feb 202620.9%13.6%15.5%13.8%6.7%11.1%4%5%3.5%2.6%1.8%1.4%
Mar 202622.2%14.3%16.3%12.6%7.3%7.5%5.2%4.4%4.9%2.8%1.6%1.1%
Apr 202621.2%17.9%15.8%12.5%6.8%7.5%5.1%4.4%3.7%2.4%1.9%0.82%
May 202616.9%21.4%12.9%12.3%9.7%9.5%4.2%5.2%3.5%2.1%1.5%0.83%
Jun 202617.7%18.3%17.1%12.9%8.6%6.3%5.2%4.5%4.6%2.5%1.3%0.88%
Jul 202617.4%19%14%13.6%9.3%6.5%5.6%4.7%4.1%3.1%1.7%0.92%
Aug 202618.8%17.6%13.2%14.3%9.3%5.3%5.2%5.3%3.8%4.3%1.9%0.85%
Sep 202620.5%15.6%13.9%14.9%8.7%5.7%6.4%4.7%4%2.8%2.1%0.72%
Oct 202617.8%17.2%15.3%14.7%7%6.3%5.7%5.1%3.8%3.1%2.8%1.2%

How has branded search for Bell Tea and Webster’s Tea changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending October 2026: Bell Tea took it in March 2026, Webster’s Tea took it in April 2026, Bell Tea took it in June 2026, Webster’s Tea took it in July 2026.
  • Across the 12 months ending October 2026, Bell Tea’s share of searches among tea brands in New Zealand moved from 2.8% to 3.8%, and its estimated monthly branded searches moved from 460 to 530.
  • Across the 12 months ending October 2026, Webster’s Tea’s share of searches among tea brands in New Zealand moved from 5.3% to 5.1%, and its estimated monthly branded searches moved from 880 to 720.

How did search popularity change for New Zealand tea brands in October 2026?

2 changes

  1. Estimated monthly branded searches for Bell Tea in New Zealand rose 15.2% over 12 measured months, from 460 to 530 in October 2026.

  2. Estimated monthly branded searches for Webster’s Tea in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in October 2026.

How are Bell Tea’s and Webster’s Tea’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bell Tea’s and Webster’s Tea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bell Tea

3 branded search terms

  • bell tea
  • bell tea bags
  • belltea

Webster’s Tea

1 branded search term

  • websters tea

How the Brand Demand Index is measured

Other head-to-heads among tea brands

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