Dilmah vs Healtheries:Which is more popular?
In September 2026, Healtheries had more branded searches than Dilmah among tea brands in New Zealand. Healtheries had about 3,140 branded searches, while Dilmah had 2,280. Healtheries made up 21.6% of all tea brand searches we track, and Dilmah accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about tea brands, Dilmah appeared in three of the five answers and Healtheries in one. Dilmah was mentioned before Healtheries in three out of four answers that named either.
Who do people search for more?
Healtheries, about 38% more searches than Dilmah
Who does AI mention more?
Dilmah, mentioned in 3 of 5 answers, Healtheries in 1
Who does AI recommend more?
Dilmah, named ahead of Healtheries in 3 of 4 answers
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Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dilmah was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Healtheries was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dilmah was listed before Healtheries in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tea Total5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zealong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bell Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dilmah3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stir Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Healtheries1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Twinings1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
T20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pukka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lipton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“Which tea brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tea brands in New Zealand?”
Asked ChatGPT
“What's the best tea brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“tea brands nz”
Searched Google, AI Overview
“tea nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dilmah or Healtheries more popular in search?
This chart shows how often people search Google for Dilmah and Healtheries by name. Each line represents a brand's share of searches for all ten tea brands we track, month by month, from searches in New Zealand.
Share of searches by month for Healtheries, Dilmah. The figures are in the table below the chart.
View monthly share of searches table
| Month | Healtheries | Tea Total | Dilmah | T2 | Twinings | Pukka | Zealong | Lipton | Bell Tea | Stir Tea |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 13.6% | 13% | 22.7% | 8% | 6.2% | 9.3% | 3.9% | 3.6% | 1.2% |
| Nov 2025 | 15.8% | 15.6% | 11.8% | 30.5% | 5.2% | 4.4% | 8.5% | 3.5% | 3% | 1.7% |
| Dec 2025 | 12.4% | 15% | 10.3% | 36.1% | 4.9% | 4.4% | 10% | 2.8% | 2.6% | 1.6% |
| Jan 2026 | 18.6% | 14% | 14% | 20% | 6.9% | 5.4% | 11.8% | 4.1% | 3.9% | 1.3% |
| Feb 2026 | 21.9% | 14.3% | 14.5% | 16.3% | 7.1% | 4.2% | 11.6% | 5.1% | 3.7% | 1.5% |
| Mar 2026 | 23.2% | 14.9% | 13.1% | 17% | 7.6% | 5.4% | 7.8% | 4.9% | 5.1% | 1.1% |
| Apr 2026 | 22.2% | 18.8% | 13.1% | 16.6% | 7.1% | 5.4% | 7.8% | 4.2% | 3.9% | 0.86% |
| May 2026 | 17.9% | 22.6% | 13% | 13.7% | 10.2% | 4.4% | 10% | 3.7% | 3.7% | 0.88% |
| Jun 2026 | 18.5% | 19.1% | 13.5% | 17.8% | 9% | 5.5% | 6.6% | 4.2% | 4.8% | 0.92% |
| Jul 2026 | 18.3% | 19.9% | 14.3% | 14.7% | 9.8% | 5.9% | 6.9% | 5% | 4.3% | 0.96% |
| Aug 2026 | 19.9% | 18.6% | 15.1% | 14% | 9.8% | 5.5% | 5.7% | 6.5% | 4% | 0.9% |
| Sep 2026 | 21.6% | 16.5% | 15.7% | 14.6% | 9.1% | 6.7% | 6% | 4.7% | 4.3% | 0.76% |
How has the Dilmah and Healtheries comparison changed over the last 12 months?
3 findings
- Healtheries was ahead of Dilmah in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dilmah’s share of searches among tea brands in New Zealand moved from 13% to 15.7%, and its estimated monthly branded searches moved from 1.8K to 2.3K.
- Across the 12 months ending September 2026, Healtheries’ share of searches among tea brands in New Zealand moved from 18.5% to 21.6%, and its estimated monthly branded searches moved from 2.6K to 3.1K.
How did search popularity change for New Zealand tea brands in September 2026?
2 changes
In September 2026, Healtheries gained share of searches among tea brands in New Zealand, from 19.9% to 21.6%.
In September 2026, Dilmah gained share of searches among tea brands in New Zealand, from 15.1% to 15.7%.
How are branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Dilmah’s and Healtheries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dilmah
7 branded search terms
- ceylon dilmah tea
- dilmah
- dilmah breakfast tea
- dilmah iced tea
- dilmah lemon tea
- dilmah tea
- dilmah tea bags
Healtheries
15 branded search terms
- healtheries
- healtheries almond oil
- healtheries boost
- healtheries collagen
- healtheries fish oil
- healtheries iron
- healtheries iron fizz
- healtheries milk biscuits
- healtheries milk bites
- healtheries probiotic
- healtheries tea
- healtheries tea bags
- healtheries vit c
- healtheries vitaplan
- healtheries zinc
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