Stir Tea vs Webster’s Tea:Which is more popular in New Zealand?
In October 2026, Webster’s Tea had more branded searches than Stir Tea among tea brands in New Zealand. Webster’s Tea had about 720 branded searches, while Stir Tea had 170. Webster’s Tea made up 5.1% of all tea brand searches we track, and Stir Tea accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about tea brands, Stir Tea appeared in two of the five answers and Webster’s Tea in none.
Who do people search for more?
Webster’s Tea, about 4 searches for every 1 for Stir Tea
Who does AI mention more?
Stir Tea, mentioned in 2 of 5 answers, Webster’s Tea in 0
Who does AI recommend more?
Stir Tea, the only one of the two named
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Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stir Tea was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Webster’s Tea did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tea Total5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zealong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bell Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dilmah3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stir Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Healtheries1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Twinings1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
t leaf T1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
T20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Webster’s Tea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“Which tea brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tea brands in New Zealand?”
Asked ChatGPT
“What's the best tea brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“tea brands nz”
Searched Google, AI Overview
“tea nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Stir Tea or Webster’s Tea more popular in search?
This chart shows how often people search Google for Stir Tea and Webster’s Tea by name. Each line represents a brand's share of searches for all 12 tea brands we track, month by month, from searches in New Zealand.
Share of searches by month for Webster’s Tea, Stir Tea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Healtheries | Tea Total | T2 | Dilmah | Twinings | Zealong | Pukka | Webster’s Tea | Bell Tea | Lipton | t leaf T | Stir Tea |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.7% | 14.6% | 28.6% | 11% | 4.9% | 7.9% | 3.5% | 5.3% | 2.8% | 1.7% | 3.6% | 1.6% |
| Dec 2025 | 11.5% | 14% | 33.8% | 9.6% | 4.5% | 9.3% | 4.1% | 5.8% | 2.4% | 1.2% | 2.3% | 1.5% |
| Jan 2026 | 17.6% | 13.2% | 19% | 13.2% | 6.5% | 11.1% | 5.1% | 5% | 3.7% | 2.1% | 2.2% | 1.2% |
| Feb 2026 | 20.9% | 13.6% | 15.5% | 13.8% | 6.7% | 11.1% | 4% | 5% | 3.5% | 2.6% | 1.8% | 1.4% |
| Mar 2026 | 22.2% | 14.3% | 16.3% | 12.6% | 7.3% | 7.5% | 5.2% | 4.4% | 4.9% | 2.8% | 1.6% | 1.1% |
| Apr 2026 | 21.2% | 17.9% | 15.8% | 12.5% | 6.8% | 7.5% | 5.1% | 4.4% | 3.7% | 2.4% | 1.9% | 0.82% |
| May 2026 | 16.9% | 21.4% | 12.9% | 12.3% | 9.7% | 9.5% | 4.2% | 5.2% | 3.5% | 2.1% | 1.5% | 0.83% |
| Jun 2026 | 17.7% | 18.3% | 17.1% | 12.9% | 8.6% | 6.3% | 5.2% | 4.5% | 4.6% | 2.5% | 1.3% | 0.88% |
| Jul 2026 | 17.4% | 19% | 14% | 13.6% | 9.3% | 6.5% | 5.6% | 4.7% | 4.1% | 3.1% | 1.7% | 0.92% |
| Aug 2026 | 18.8% | 17.6% | 13.2% | 14.3% | 9.3% | 5.3% | 5.2% | 5.3% | 3.8% | 4.3% | 1.9% | 0.85% |
| Sep 2026 | 20.5% | 15.6% | 13.9% | 14.9% | 8.7% | 5.7% | 6.4% | 4.7% | 4% | 2.8% | 2.1% | 0.72% |
| Oct 2026 | 17.8% | 17.2% | 15.3% | 14.7% | 7% | 6.3% | 5.7% | 5.1% | 3.8% | 3.1% | 2.8% | 1.2% |
How has branded search for Stir Tea and Webster’s Tea changed in New Zealand over the last 12 months?
3 findings
- Webster’s Tea was ahead of Stir Tea in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Stir Tea’s share of searches among tea brands in New Zealand moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 260 to 170.
- Across the 12 months ending October 2026, Webster’s Tea’s share of searches among tea brands in New Zealand moved from 5.3% to 5.1%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for New Zealand tea brands in October 2026?
2 changes

Estimated monthly branded searches for Stir Tea in New Zealand fell 34.6% over 12 measured months, from 260 to 170 in October 2026.

Estimated monthly branded searches for Webster’s Tea in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in October 2026.
How are Stir Tea’s and Webster’s Tea’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Stir Tea’s and Webster’s Tea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Stir Tea
1 branded search term
- stir tea
Webster’s Tea
1 branded search term
- websters tea
Other head-to-heads among tea brands

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