Brandwave

Tea Total vs Webster’s Tea:Which is more popular in New Zealand?

In October 2026, Tea Total had more branded searches than Webster’s Tea among tea brands in New Zealand. Tea Total had about 2,400 branded searches, while Webster’s Tea had 720. Tea Total made up 17.2% of all tea brand searches we track, and Webster’s Tea accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about tea brands, Tea Total appeared in all five answers and Webster’s Tea in none.

Among tea brands in New Zealand in October 2026

Who do people search for more?

Tea Total, about 3 searches for every 1 for Webster’s Tea

Tea Total 2.4K searchesWebster’s Tea 720 searches

Who does AI mention more?

Tea Total, mentioned in every answer we collected

Tea Total in 5 of 5Webster’s Tea in 0 of 5

Who does AI recommend more?

Tea Total, the only one of the two named

Tea Total first in 5Webster’s Tea never named

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Top tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tea Total appeared in all five answers. Webster’s Tea did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zealong1st
  2. Bell Tea2nd
  3. Tea Total3rd
  4. Dilmah4th
  5. Healtheries5th
  6. Twinings6th
  7. Stir Tea7th
  8. t leaf T8th
  9. T2–
  10. +1 more
  11. Webster’s Tea–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tea Total5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zealong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bell Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dilmah3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stir Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Healtheries1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twinings1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • t leaf T1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Webster’s Tea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about tea brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Tea Total or Webster’s Tea more popular in search?

This chart shows how often people search Google for Tea Total and Webster’s Tea by name. Each line represents a brand's share of searches for all 12 tea brands we track, month by month, from searches in New Zealand.

Tea Total and Webster’s Tea among tea brands in New Zealand, by month

Share of searches by month for Tea Total, Webster’s Tea. The figures are in the table below the chart.

View monthly share of searches table
MonthHealtheriesTea TotalT2DilmahTwiningsZealongPukkaWebster’s TeaBell TeaLiptont leaf TStir Tea
Nov 202514.7%14.6%28.6%11%4.9%7.9%3.5%5.3%2.8%1.7%3.6%1.6%
Dec 202511.5%14%33.8%9.6%4.5%9.3%4.1%5.8%2.4%1.2%2.3%1.5%
Jan 202617.6%13.2%19%13.2%6.5%11.1%5.1%5%3.7%2.1%2.2%1.2%
Feb 202620.9%13.6%15.5%13.8%6.7%11.1%4%5%3.5%2.6%1.8%1.4%
Mar 202622.2%14.3%16.3%12.6%7.3%7.5%5.2%4.4%4.9%2.8%1.6%1.1%
Apr 202621.2%17.9%15.8%12.5%6.8%7.5%5.1%4.4%3.7%2.4%1.9%0.82%
May 202616.9%21.4%12.9%12.3%9.7%9.5%4.2%5.2%3.5%2.1%1.5%0.83%
Jun 202617.7%18.3%17.1%12.9%8.6%6.3%5.2%4.5%4.6%2.5%1.3%0.88%
Jul 202617.4%19%14%13.6%9.3%6.5%5.6%4.7%4.1%3.1%1.7%0.92%
Aug 202618.8%17.6%13.2%14.3%9.3%5.3%5.2%5.3%3.8%4.3%1.9%0.85%
Sep 202620.5%15.6%13.9%14.9%8.7%5.7%6.4%4.7%4%2.8%2.1%0.72%
Oct 202617.8%17.2%15.3%14.7%7%6.3%5.7%5.1%3.8%3.1%2.8%1.2%

How has branded search for Tea Total and Webster’s Tea changed in New Zealand over the last 12 months?

3 findings
  • Tea Total was ahead of Webster’s Tea in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Tea Total’s share of searches among tea brands in New Zealand moved from 14.6% to 17.2%, and its estimated monthly branded searches held steady at 2.4K.
  • Across the 12 months ending October 2026, Webster’s Tea’s share of searches among tea brands in New Zealand moved from 5.3% to 5.1%, and its estimated monthly branded searches moved from 880 to 720.

How did search popularity change for New Zealand tea brands in October 2026?

2 changes
  1. In October 2026, Tea Total gained share of searches among tea brands in New Zealand, from 15.6% to 17.2%.

  2. Estimated monthly branded searches for Webster’s Tea in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in October 2026.

How are Tea Total’s and Webster’s Tea’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tea Total’s and Webster’s Tea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tea Total

1 branded search term

  • tea total

Webster’s Tea

1 branded search term

  • websters tea

How the Brand Demand Index is measured

Other head-to-heads among tea brands

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