Brandwave

Dilmah vs Healtheries:Which is more popular by branded search in New Zealand?

In August 2026, Healtheries had more branded searches than Dilmah among tea brands in New Zealand. Healtheries was estimated to have 4.8K branded searches compared to Dilmah’s 3.3K, and held a 27.2% Share of Search versus Dilmah’s 18.9%.

Share of Search among tea brands in New Zealand in August 2026Which is more popular in search, Dilmah or Healtheries?
Dilmah18.9%3.3K searches
vs
Healtheries27.2%4.8K searches

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Which is more popular in search, Dilmah or Healtheries?

Compare the tea brands New Zealanders drink. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dilmah and Healtheries among tea brands in New Zealand, by month

Share of Search by month for Healtheries, Dilmah. The figures are in the table below the chart.

View monthly share of search table
MonthHealtheriesT2DilmahLiptonTwiningsPukkaBell Tea
Oct 202524.9%29.7%16.9%8.9%8.8%6.9%3.7%
Nov 202521.5%40%16.4%8.1%6%5.1%3%
Dec 202516.9%49.7%13.4%6.9%5.5%5%2.6%
Jan 202625.5%28.6%17.8%10.3%7.8%6.1%4%
Feb 202628.8%25.3%18.6%10.9%8.1%4.8%3.6%
Mar 202629.7%24.5%16.3%10.6%7.9%6.3%4.8%
Apr 202630.4%24.6%17.3%8.7%9.1%6%3.9%
May 202625.3%22.3%18.7%10.1%14.2%5.5%4%
Jun 202624.1%23%17.6%12.7%11.7%6%4.9%
Jul 202624.1%20.4%18.2%15.8%10.5%6.8%4.2%
Aug 202627.2%20.5%18.9%13.1%10.6%6%3.8%
Sep 2026———————

How has the Dilmah and Healtheries comparison changed over the last 12 months?

  • Healtheries was ahead of Dilmah in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Dilmah’s estimated Share of Search among tea brands in New Zealand moved from 16.9% to 18.9%, and its estimated monthly branded searches moved from 2.5K to 3.3K.
  • Across the 11 months ending August 2026, Healtheries’ estimated Share of Search among tea brands in New Zealand moved from 24.9% to 27.2%, and its estimated monthly branded searches moved from 3.7K to 4.8K.

How did search popularity change for New Zealand tea brands in August 2026?

  1. In August 2026, Healtheries gained estimated Share of Search among tea brands in New Zealand, from 24.1% to 27.2%.

  2. In August 2026, Dilmah gained estimated Share of Search among tea brands in New Zealand, from 18.2% to 18.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Dilmah’s and Healtheries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dilmah

20 branded search terms

  • ceylon dilmah tea
  • dilmah
  • dilmah black tea
  • dilmah breakfast tea
  • dilmah earl gray
  • dilmah extra strength tea
  • dilmah green tea
  • dilmah iced tea
  • dilmah jasmine green tea
  • dilmah lemon tea
  • dilmah loose leaf tea
  • dilmah near me
  • dilmah new zealand
  • dilmah nz
  • dilmah online
  • dilmah premium ceylon
  • dilmah premium tea bags
  • dilmah tea
  • dilmah tea bags
  • dilmahtea com

Healtheries

30 branded search terms

  • healtheries
  • healtheries almond oil
  • healtheries boost
  • healtheries co nz
  • healtheries collagen
  • healtheries fish oil
  • healtheries fish oil 1000mg
  • healtheries fish oil 1500mg
  • healtheries green tea
  • healtheries iron
  • healtheries iron fizz
  • healtheries magnesium
  • healtheries magnesium 150mg
  • healtheries magnesium 400mg
  • healtheries mens multi
  • healtheries milk biscuits
  • healtheries milk bites
  • healtheries multivitamin
  • healtheries near me
  • healtheries online
  • healtheries probiotic
  • healtheries supplements
  • healtheries tea
  • healtheries tea bags
  • healtheries vit c
  • healtheries vitamins
  • healtheries vitaplan
  • healtheries womens multi
  • healtheries womens multi vitamins
  • healtheries zinc

How the Brand Demand Index is measured

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