Teapot brands in New Zealand:Which are most popular?
In September 2026, T2 was the most searched teapot brand in New Zealand, accounting for 59.7% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Maxwell & Williams was mentioned most often, in four of the five answers. Zero Japan was recommended most often, coming first in one out of three responses that gave a list.
T2Share of searches 59.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Maxwell & WilliamsShare of searches 18.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
BodumShare of searches 13.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HarioShare of searches 3.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th- Zero JapanShare of searches 3.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top teapot brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Maxwell & Williams was mentioned most often, in four of the five answers. Zero Japan was recommended most often, coming first in one out of three answers that gave a list. T2 was second, and Maxwell & Williams was third. Bodum, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zero Japan1st
- T22nd
- Maxwell & Williams3rd
- Hario4th
Avanti Homewares4th- Bodum–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maxwell & Williams4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- T23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zero Japan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avanti Homewares3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hario1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about teapot brands
5 answers
Asked ChatGPT
“Which teapot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best teapot brands in New Zealand?”
Asked ChatGPT
“What's the best teapot brand in New Zealand for loose leaf tea?”
Searched Google, AI Overview
“teapot nz”
Searched Google, AI Overview
“ceramic teapot”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which teapot brands do people search for most?
This chart shows how often people search Google for each teapot brand by name. Each line represents a brand's share of searches for all six teapot brands we track, month by month, from searches in New Zealand.
Share of searches by month for T2, Maxwell & Williams, Bodum, Hario, Zero Japan. The figures are in the table below the chart.
View monthly share of searches table
| Month | T2 | Maxwell & Williams | Bodum | Hario | Zero Japan | Avanti Homewares |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 9.6% | 12.8% | 3.4% | 2.2% | 0.49% |
| Nov 2025 | 77.1% | 8.4% | 11% | 1.9% | 1.2% | 0.35% |
| Dec 2025 | 74.9% | 10% | 11% | 1.8% | 1.9% | 0.42% |
| Jan 2026 | 61.9% | 18.6% | 13.1% | 3.4% | 2.3% | 0.77% |
| Feb 2026 | 61.5% | 18.5% | 13.5% | 3.1% | 2.7% | 0.77% |
| Mar 2026 | 62.7% | 15.8% | 14.2% | 3% | 3.6% | 0.66% |
| Apr 2026 | 59.9% | 18.6% | 13.6% | 3.8% | 3.5% | 0.63% |
| May 2026 | 59.6% | 18.5% | 13.8% | 3.1% | 4.4% | 0.63% |
| Jun 2026 | 66.1% | 16.3% | 11.6% | 2.5% | 3% | 0.55% |
| Jul 2026 | 58.5% | 22.2% | 11.4% | 2.8% | 4.3% | 0.92% |
| Aug 2026 | 56% | 21.2% | 15.6% | 3.2% | 3.2% | 0.59% |
| Sep 2026 | 59.7% | 18.6% | 13.2% | 3.5% | 3.5% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.7% | 1.9K | 0% | +3.7 points | |
| 2, held 2nd | 18.6% | 590 | -18.1% | -2.7 points | |
| 3, held 3rd | 13.2% | 420 | -20.8% | -2.4 points | |
| 4, held 4th | 3.5% | 110 | 0% | +0.2 points | |
| 5, held 5th | 3.5% | 110 | 0% | +0.2 points | |
| 6, held 6th | 1.6% | 50 | +150% | +1 points |
1.
T259.7%
Held 1st. 1.9K estimated branded searches, 0% vs prior month. Share +3.7 points.
18.6%
Held 2nd. 590 estimated branded searches, -18.1% vs prior month. Share -2.7 points.
3.
Bodum13.2%
Held 3rd. 420 estimated branded searches, -20.8% vs prior month. Share -2.4 points.
4.
Hario3.5%
Held 4th. 110 estimated branded searches, 0% vs prior month. Share +0.2 points.
3.5%
Held 5th. 110 estimated branded searches, 0% vs prior month. Share +0.2 points.
1.6%
Held 6th. 50 estimated branded searches, +150% vs prior month. Share +1 points.
Which brand is most popular in search among teapot brands in New Zealand?
6 brands
In September 2026, T2 was the most searched among teapot brands in New Zealand, with an estimated 1.9K branded searches, 59.7% of all searches for the six we track. Maxwell & Williams is in 2nd place, 41.2 percentage points behind at 18.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| T2 | 71.4% → 59.7% | 77.1%Nov 2025 | 56%Aug 2026 | 1st |
| Maxwell & Williams | 9.6% → 18.6% | 22.2%Jul 2026 | 8.4%Nov 2025 | 3rd → 2nd |
| Bodum | 12.8% → 13.2% | 15.6%Aug 2026 | 11%Dec 2025 | 2nd → 3rd |
| Hario | 3.4% → 3.5% | 3.8%Apr 2026 | 1.8%Dec 2025 | 4th |
| Zero Japan | 2.2% → 3.5% | 4.4%May 2026 | 1.2%Nov 2025 | 5th |
| Avanti Homewares | 0.49% → 1.6% | 1.6%Sep 2026 | 0.35%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, T2’s share of searches among teapot brands in New Zealand decreased from 71.4% to 59.7%.
- Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among teapot brands in New Zealand increased from 9.6% to 18.6%.
- Across the 12 months ending September 2026, Zero Japan’s share of searches among teapot brands in New Zealand increased from 2.2% to 3.5%.
- Across the 12 months ending September 2026, Avanti Homewares’ share of searches among teapot brands in New Zealand increased from 0.49% to 1.6%.
- Across the 12 months ending September 2026, T2’s share of searches among teapot brands in New Zealand peaked at 77.1% in November 2025 and was lowest at 56% in August 2026.
- Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among teapot brands in New Zealand peaked at 22.2% in July 2026 and was lowest at 8.4% in November 2025.
- Across the 12 months ending September 2026, Bodum’s share of searches among teapot brands in New Zealand peaked at 15.6% in August 2026 and was lowest at 11% in December 2025.
- Across the 12 months ending September 2026, Hario’s share of searches among teapot brands in New Zealand peaked at 3.8% in April 2026 and was lowest at 1.8% in December 2025.
- Across the 12 months ending September 2026, Zero Japan’s share of searches among teapot brands in New Zealand peaked at 4.4% in May 2026 and was lowest at 1.2% in November 2025.
- Across the 12 months ending September 2026, Avanti Homewares’ share of searches among teapot brands in New Zealand peaked at 1.6% in September 2026 and was lowest at 0.35% in November 2025.
- Across the 12 months ending September 2026, Maxwell & Williams rose from 3rd to 2nd among teapot brands in New Zealand.
- Across the 12 months ending September 2026, Bodum fell from 2nd to 3rd among teapot brands in New Zealand.
- Across the 12 months ending September 2026, Hario held steady: its share of searches among teapot brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand teapot brands in September 2026?
6 changes
In September 2026, T2 gained share of searches among teapot brands in New Zealand, from 56% to 59.7%.
In September 2026, Avanti Homewares gained share of searches among teapot brands in New Zealand, from 0.59% to 1.6%.
In September 2026, Maxwell & Williams lost share of searches among teapot brands in New Zealand, from 21.2% to 18.6%.
In September 2026, Bodum lost share of searches among teapot brands in New Zealand, from 15.6% to 13.2%.
Hario’s share of searches among teapot brands in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.5% in September 2026.
Estimated monthly branded searches for Zero Japan in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
Compare popularity between leading brands
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- Maxwell & Williams vs Zero Japan: compare popularity
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