Hario vs Maxwell & Williams:Which is more popular?
In September 2026, Maxwell & Williams had more branded searches than Hario among teapot brands in New Zealand. Maxwell & Williams had about 590 branded searches, while Hario had 110. Maxwell & Williams made up 18.6% of all teapot brand searches we track, and Hario accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about teapot brands, Maxwell & Williams appeared in four of the five answers and Hario in one. Maxwell & Williams was mentioned before Hario in two out of three answers.
Who do people search for more?
Maxwell & Williams, about 5 searches for every 1 for Hario
Who does AI mention more?
Maxwell & Williams, mentioned in 4 of 5 answers, Hario in 1
Who does AI recommend more?
Maxwell & Williams, named ahead of Hario in 2 of 3 answers
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Top teapot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maxwell & Williams was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hario was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maxwell & Williams was listed before Hario in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zero Japan1st
T22nd- Maxwell & Williams3rd
Hario4th
Avanti Homewares4th
Bodum–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maxwell & Williams4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- T23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zero Japan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avanti Homewares3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hario1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about teapot brands
5 answers
Asked ChatGPT
“Which teapot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best teapot brands in New Zealand?”
Asked ChatGPT
“What's the best teapot brand in New Zealand for loose leaf tea?”
Searched Google, AI Overview
“teapot nz”
Searched Google, AI Overview
“ceramic teapot”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hario or Maxwell & Williams more popular in search?
This chart shows how often people search Google for Hario and Maxwell & Williams by name. Each line represents a brand's share of searches for all six teapot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Maxwell & Williams, Hario. The figures are in the table below the chart.
View monthly share of searches table
| Month | T2 | Maxwell & Williams | Bodum | Hario | Zero Japan | Avanti Homewares |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 9.6% | 12.8% | 3.4% | 2.2% | 0.49% |
| Nov 2025 | 77.1% | 8.4% | 11% | 1.9% | 1.2% | 0.35% |
| Dec 2025 | 74.9% | 10% | 11% | 1.8% | 1.9% | 0.42% |
| Jan 2026 | 61.9% | 18.6% | 13.1% | 3.4% | 2.3% | 0.77% |
| Feb 2026 | 61.5% | 18.5% | 13.5% | 3.1% | 2.7% | 0.77% |
| Mar 2026 | 62.7% | 15.8% | 14.2% | 3% | 3.6% | 0.66% |
| Apr 2026 | 59.9% | 18.6% | 13.6% | 3.8% | 3.5% | 0.63% |
| May 2026 | 59.6% | 18.5% | 13.8% | 3.1% | 4.4% | 0.63% |
| Jun 2026 | 66.1% | 16.3% | 11.6% | 2.5% | 3% | 0.55% |
| Jul 2026 | 58.5% | 22.2% | 11.4% | 2.8% | 4.3% | 0.92% |
| Aug 2026 | 56% | 21.2% | 15.6% | 3.2% | 3.2% | 0.59% |
| Sep 2026 | 59.7% | 18.6% | 13.2% | 3.5% | 3.5% | 1.6% |
How has the Hario and Maxwell & Williams comparison changed over the last 12 months?
3 findings
- Maxwell & Williams was ahead of Hario in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hario’s share of searches among teapot brands in New Zealand moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 140 to 110.
- Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among teapot brands in New Zealand moved from 9.6% to 18.6%, and its estimated monthly branded searches moved from 390 to 590.
How did search popularity change for New Zealand teapot brands in September 2026?
2 changes
In September 2026, Maxwell & Williams lost share of searches among teapot brands in New Zealand, from 21.2% to 18.6%.
Hario’s share of searches among teapot brands in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.5% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hario’s and Maxwell & Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hario
2 branded search terms
- hario
- hario teapot
Maxwell & Williams
1 branded search term
- maxwell williams
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