Brandwave

Bodum vs Maxwell & Williams:Which is more popular?

In September 2026, Maxwell & Williams had more branded searches than Bodum among teapot brands in New Zealand. Maxwell & Williams had about 590 branded searches, while Bodum had 420. Maxwell & Williams made up 18.6% of all teapot brand searches we track, and Bodum accounted for 13.2%. When we asked ChatGPT and Google AI Overviews about teapot brands, Maxwell & Williams appeared in four of the five answers and Bodum in none.

Among teapot brands in New Zealand in September 2026

Who do people search for more?

Maxwell & Williams, about 40% more searches than Bodum

Maxwell & Williams 590 searchesBodum 420 searches

Who does AI mention more?

Maxwell & Williams, mentioned in 4 of 5 answers, Bodum in 0

Maxwell & Williams in 4 of 5Bodum in 0 of 5

Who does AI recommend more?

Maxwell & Williams, the only one of the two named

Maxwell & Williams first in 2Bodum never named

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Top teapot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maxwell & Williams was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bodum did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zero Japan1st
  2. T22nd
  3. Maxwell & Williams3rd
  4. Hario4th
  5. Avanti Homewares4th
  6. Bodum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maxwell & Williams4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • T23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zero Japan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avanti Homewares3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hario1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about teapot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bodum or Maxwell & Williams more popular in search?

This chart shows how often people search Google for Bodum and Maxwell & Williams by name. Each line represents a brand's share of searches for all six teapot brands we track, month by month, from searches in New Zealand.

Bodum and Maxwell & Williams among teapot brands in New Zealand, by month

Share of searches by month for Maxwell & Williams, Bodum. The figures are in the table below the chart.

View monthly share of searches table
MonthT2Maxwell & WilliamsBodumHarioZero JapanAvanti Homewares
Oct 202571.4%9.6%12.8%3.4%2.2%0.49%
Nov 202577.1%8.4%11%1.9%1.2%0.35%
Dec 202574.9%10%11%1.8%1.9%0.42%
Jan 202661.9%18.6%13.1%3.4%2.3%0.77%
Feb 202661.5%18.5%13.5%3.1%2.7%0.77%
Mar 202662.7%15.8%14.2%3%3.6%0.66%
Apr 202659.9%18.6%13.6%3.8%3.5%0.63%
May 202659.6%18.5%13.8%3.1%4.4%0.63%
Jun 202666.1%16.3%11.6%2.5%3%0.55%
Jul 202658.5%22.2%11.4%2.8%4.3%0.92%
Aug 202656%21.2%15.6%3.2%3.2%0.59%
Sep 202659.7%18.6%13.2%3.5%3.5%1.6%

How has the Bodum and Maxwell & Williams comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Maxwell & Williams took it in January 2026.
  • Across the 12 months ending September 2026, Bodum’s share of searches among teapot brands in New Zealand moved from 12.8% to 13.2%, and its estimated monthly branded searches moved from 520 to 420.
  • Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among teapot brands in New Zealand moved from 9.6% to 18.6%, and its estimated monthly branded searches moved from 390 to 590.

How did search popularity change for New Zealand teapot brands in September 2026?

2 changes

  1. In September 2026, Maxwell & Williams lost share of searches among teapot brands in New Zealand, from 21.2% to 18.6%.

  2. In September 2026, Bodum lost share of searches among teapot brands in New Zealand, from 15.6% to 13.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bodum’s and Maxwell & Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bodum

2 branded search terms

  • bodum
  • bodum teapot

Maxwell & Williams

1 branded search term

  • maxwell williams

How the Brand Demand Index is measured

Other head-to-heads among teapot brands

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