Brandwave

Hario vs T2:Which is more popular?

In September 2026, T2 had more branded searches than Hario among teapot brands in New Zealand. T2 had about 1,900 branded searches, while Hario had 110. T2 made up 59.7% of all teapot brand searches we track, and Hario accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about teapot brands, T2 appeared in three of the five answers and Hario in one. T2 was mentioned before Hario in two out of three answers.

Among teapot brands in New Zealand in September 2026

Who do people search for more?

T2, about 17 searches for every 1 for Hario

T2 1.9K searchesHario 110 searches

Who does AI mention more?

T2, mentioned in 3 of 5 answers, Hario in 1

T2 in 3 of 5Hario in 1 of 5

Who does AI recommend more?

T2, named ahead of Hario in 2 of 3 answers

T2 first in 2Hario first in 1

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Top teapot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, T2 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hario was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. T2 was listed before Hario in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zero Japan1st
  2. T22nd
  3. Maxwell & Williams3rd
  4. Hario4th
  5. Avanti Homewares4th
  6. Bodum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maxwell & Williams4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • T23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zero Japan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avanti Homewares3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hario1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about teapot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hario or T2 more popular in search?

This chart shows how often people search Google for Hario and T2 by name. Each line represents a brand's share of searches for all six teapot brands we track, month by month, from searches in New Zealand.

Hario and T2 among teapot brands in New Zealand, by month

Share of searches by month for T2, Hario. The figures are in the table below the chart.

View monthly share of searches table
MonthT2Maxwell & WilliamsBodumHarioZero JapanAvanti Homewares
Oct 202571.4%9.6%12.8%3.4%2.2%0.49%
Nov 202577.1%8.4%11%1.9%1.2%0.35%
Dec 202574.9%10%11%1.8%1.9%0.42%
Jan 202661.9%18.6%13.1%3.4%2.3%0.77%
Feb 202661.5%18.5%13.5%3.1%2.7%0.77%
Mar 202662.7%15.8%14.2%3%3.6%0.66%
Apr 202659.9%18.6%13.6%3.8%3.5%0.63%
May 202659.6%18.5%13.8%3.1%4.4%0.63%
Jun 202666.1%16.3%11.6%2.5%3%0.55%
Jul 202658.5%22.2%11.4%2.8%4.3%0.92%
Aug 202656%21.2%15.6%3.2%3.2%0.59%
Sep 202659.7%18.6%13.2%3.5%3.5%1.6%

How has the Hario and T2 comparison changed over the last 12 months?

3 findings
  • T2 was ahead of Hario in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hario’s share of searches among teapot brands in New Zealand moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 140 to 110.
  • Across the 12 months ending September 2026, T2’s share of searches among teapot brands in New Zealand moved from 71.4% to 59.7%, and its estimated monthly branded searches moved from 2.9K to 1.9K.

How did search popularity change for New Zealand teapot brands in September 2026?

2 changes
  1. In September 2026, T2 gained share of searches among teapot brands in New Zealand, from 56% to 59.7%.

  2. Hario’s share of searches among teapot brands in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.5% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hario’s and T2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hario

2 branded search terms

  • hario
  • hario teapot

T2

1 branded search term

  • t2 tea

How the Brand Demand Index is measured

Other head-to-heads among teapot brands

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