Brandwave

How popular isBodum?

In September 2026, people searched for Bodum by name about 420 times in New Zealand, a 19.2% decrease from the previous year. These searches made up 13.2% of all New Zealand teapot brand searches, placing Bodum third out of six brands. When we asked both ChatGPT and Google AI Overviews about teapot brands, Bodum did not appear in any of the answers.

Search and AI answers in September 2026

Bodum is the third most searched of 6 competitors and not listed in any AI answer.

  1. T2Share of searches 59.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Maxwell & WilliamsShare of searches 18.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. BodumShare of searches 13.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HarioShare of searches 3.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. Zero JapanShare of searches 3.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top teapot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bodum did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zero Japan1st
  2. T22nd
  3. Maxwell & Williams3rd
  4. Hario4th
  5. Avanti Homewares4th
  6. Bodum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maxwell & Williams4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • T23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zero Japan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avanti Homewares3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hario1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about teapot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which teapot brands compete with Bodum?

Bodum against teapot brands in New Zealand, by month

Share of searches by month for T2, Maxwell & Williams, Bodum, Hario, Zero Japan. The figures are in the table below the chart.

View monthly share of searches table
MonthT2Maxwell & WilliamsBodumHarioZero JapanAvanti Homewares
Oct 202571.4%9.6%12.8%3.4%2.2%0.49%
Nov 202577.1%8.4%11%1.9%1.2%0.35%
Dec 202574.9%10%11%1.8%1.9%0.42%
Jan 202661.9%18.6%13.1%3.4%2.3%0.77%
Feb 202661.5%18.5%13.5%3.1%2.7%0.77%
Mar 202662.7%15.8%14.2%3%3.6%0.66%
Apr 202659.9%18.6%13.6%3.8%3.5%0.63%
May 202659.6%18.5%13.8%3.1%4.4%0.63%
Jun 202666.1%16.3%11.6%2.5%3%0.55%
Jul 202658.5%22.2%11.4%2.8%4.3%0.92%
Aug 202656%21.2%15.6%3.2%3.2%0.59%
Sep 202659.7%18.6%13.2%3.5%3.5%1.6%

  1. 1.T2

    59.7%

    Held 1st. 1.9K estimated branded searches, 0% vs prior month. Share +3.7 points.

  2. 2.Maxwell & Williams

    18.6%

    Held 2nd. 590 estimated branded searches, -18.1% vs prior month. Share -2.7 points.

  3. 3.Bodum

    13.2%

    Held 3rd. 420 estimated branded searches, -20.8% vs prior month. Share -2.4 points.

  4. 4.Hario

    3.5%

    Held 4th. 110 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Zero Japan

    3.5%

    Held 5th. 110 estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Avanti Homewares

    1.6%

    Held 6th. 50 estimated branded searches, +150% vs prior month. Share +1 points.

Compare popularity between Bodum and its closest rivals

Every comparison with Bodum

20 comparisons

How has branded search demand for Bodum changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bodum in New Zealand fell from 520 to 420.
  • Across the 12 months ending September 2026, Bodum’s share of searches among teapot brands in New Zealand peaked at 15.6% in August 2026 and was lowest at 11% in December 2025.
  • Across the 12 months ending September 2026, Bodum fell from 2nd to 3rd among teapot brands in New Zealand.

How did search popularity change for New Zealand teapot brands in September 2026?

6 changes

  1. In September 2026, T2 gained share of searches among teapot brands in New Zealand, from 56% to 59.7%.

  2. In September 2026, Avanti Homewares gained share of searches among teapot brands in New Zealand, from 0.59% to 1.6%.

  3. In September 2026, Maxwell & Williams lost share of searches among teapot brands in New Zealand, from 21.2% to 18.6%.

  4. In September 2026, Bodum lost share of searches among teapot brands in New Zealand, from 15.6% to 13.2%.

  5. Hario’s share of searches among teapot brands in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.5% in September 2026.

  6. Estimated monthly branded searches for Zero Japan in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

How are Bodum’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bodum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bodum
  • bodum teapot

Do you work for Bodum? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bodum compete?

Bodum is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tea kettle brands5th of 61.7%Show ranking
Milk frother brands4th of 61.9%Show ranking
Tea infuser brands5th of 72.5%Show ranking
Keep cup brands3rd of 62.6%Show ranking
Teapot brands3rd of 613.2%Shown above
Creator with pink hair and a pink jacket

Is Bodum your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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