Brandwave

How popular isBodum?

In September 2026, people searched for Bodum by name about 420 times in New Zealand, a 19.2% decrease from the previous year. These searches made up 2.6% of all New Zealand keep cup brand searches, placing Bodum third out of six brands. When we asked both ChatGPT and Google AI Overviews about keep cup brands, Bodum did not appear in any of the answers.

Search and AI answers in September 2026

Bodum is the third most searched of 6 competitors and not listed in any AI answer.

  1. Frank GreenShare of searches 81.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. KeepCupShare of searches 13.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BodumShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Chilly'sShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. HuskeeShare of searches 0.66%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd

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Top keep cup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bodum did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KeepCup1st
  2. Frank Green2nd
  3. Huskee3rd
  4. Bodum–
  5. Chilly's–
  6. Avanti Homewares–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KeepCup5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frank Green4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Huskee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about keep cup brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which keep cup brands compete with Bodum?

Bodum against keep cup brands in New Zealand, by month

Share of searches by month for Frank Green, KeepCup, Bodum. The figures are in the table below the chart.

View monthly share of searches table
MonthFrank GreenKeepCupBodumChilly'sHuskeeAvanti Homewares
Oct 202589.2%6.4%2.3%1.3%0.59%0.2%
Nov 202589.1%7.4%1.9%0.84%0.62%0.13%
Dec 202587.2%8.9%2.3%1%0.51%0.16%
Jan 202688.2%7.5%2.3%1.3%0.48%0.24%
Feb 202688.6%7.1%1.9%1.5%0.59%0.29%
Mar 202687.3%7.7%2.3%1.9%0.64%0.23%
Apr 202683.7%11.1%2.7%1.8%0.48%0.27%
May 202685.3%9.6%2.2%1.8%0.74%0.28%
Jun 202683.1%11.4%2.6%2.2%0.47%0.27%
Jul 202683.6%11.5%2.2%1.8%0.68%0.34%
Aug 202686.3%9.4%2.3%1.5%0.38%0.19%
Sep 202681.4%13.2%2.6%1.7%0.66%0.46%

  1. 1.Frank Green

    81.4%

    Held 1st. 12.3K estimated branded searches, -32.8% vs prior month. Share -4.9 points.

  2. 2.KeepCup

    13.2%

    Held 2nd. 2K estimated branded searches, 0% vs prior month. Share +3.8 points.

  3. 3.Bodum

    2.6%

    Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share +0.3 points.

  4. 4.Chilly's

    1.7%

    Held 4th. 260 estimated branded searches, -18.8% vs prior month. Share +0.2 points.

  5. 5.Huskee

    0.66%

    Held 5th. 100 estimated branded searches, +25% vs prior month. Share +0.3 points.

  6. 6.Avanti Homewares

    0.46%

    Held 6th. 70 estimated branded searches, +75% vs prior month. Share +0.3 points.

Compare popularity between Bodum and its closest rivals

Every comparison with Bodum

20 comparisons

How has branded search demand for Bodum changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bodum in New Zealand fell from 520 to 420.
  • Across the 12 months ending September 2026, Bodum’s share of searches among keep cup brands in New Zealand held steady, from 2.3% to 2.6%.

How did search popularity change for New Zealand keep cup brands in September 2026?

5 changes

  1. In September 2026, KeepCup gained share of searches among keep cup brands in New Zealand, from 9.4% to 13.2%.

  2. In September 2026, Frank Green lost share of searches among keep cup brands in New Zealand, from 86.3% to 81.4%.

  3. Estimated monthly branded searches for Avanti Homewares in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

  4. Estimated monthly branded searches for Bodum in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

  5. Estimated monthly branded searches for Huskee in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026.

How are Bodum’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bodum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bodum
  • bodum teapot

Do you work for Bodum? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bodum compete?

Bodum is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tea kettle brands5th of 61.7%Show ranking
Milk frother brands4th of 61.9%Show ranking
Tea infuser brands5th of 72.5%Show ranking
Keep cup brands3rd of 62.6%Shown above
Teapot brands3rd of 613.2%Show ranking
Creator with pink hair and a pink jacket

Is Bodum your brand?

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