Brandwave

How popular isHuskee?

In September 2026, people searched for Huskee by name about 100 times in New Zealand, a 16.7% decrease from the previous year. These searches made up 0.66% of all New Zealand keep cup brand searches, placing Huskee fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about keep cup brands, Huskee appeared in one of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Huskee is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. Frank GreenShare of searches 81.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. KeepCupShare of searches 13.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BodumShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Chilly'sShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. HuskeeShare of searches 0.66%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd

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Top keep cup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Huskee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Huskee is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KeepCup1st
  2. Frank Green2nd
  3. Huskee3rd
  4. Bodum–
  5. Chilly's–
  6. Avanti Homewares–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KeepCup5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frank Green4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Huskee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about keep cup brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which keep cup brands compete with Huskee?

Huskee against keep cup brands in New Zealand, by month

Share of searches by month for Frank Green, KeepCup, Bodum, Huskee. The figures are in the table below the chart.

View monthly share of searches table
MonthFrank GreenKeepCupBodumChilly'sHuskeeAvanti Homewares
Oct 202589.2%6.4%2.3%1.3%0.59%0.2%
Nov 202589.1%7.4%1.9%0.84%0.62%0.13%
Dec 202587.2%8.9%2.3%1%0.51%0.16%
Jan 202688.2%7.5%2.3%1.3%0.48%0.24%
Feb 202688.6%7.1%1.9%1.5%0.59%0.29%
Mar 202687.3%7.7%2.3%1.9%0.64%0.23%
Apr 202683.7%11.1%2.7%1.8%0.48%0.27%
May 202685.3%9.6%2.2%1.8%0.74%0.28%
Jun 202683.1%11.4%2.6%2.2%0.47%0.27%
Jul 202683.6%11.5%2.2%1.8%0.68%0.34%
Aug 202686.3%9.4%2.3%1.5%0.38%0.19%
Sep 202681.4%13.2%2.6%1.7%0.66%0.46%
  1. Held 1st. 12.3K estimated branded searches, -32.8% vs prior month. Share -4.9 points.

  2. 2.KeepCup

    13.2%

    Held 2nd. 2K estimated branded searches, 0% vs prior month. Share +3.8 points.

  3. 3.Bodum

    2.6%

    Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share +0.3 points.

  4. 4.Chilly's

    1.7%

    Held 4th. 260 estimated branded searches, -18.8% vs prior month. Share +0.2 points.

  5. 5.Huskee

    0.66%

    Held 5th. 100 estimated branded searches, +25% vs prior month. Share +0.3 points.

  6. Held 6th. 70 estimated branded searches, +75% vs prior month. Share +0.3 points.

Compare popularity between Huskee and its closest rivals

Every comparison with Huskee

6 comparisons

How has branded search demand for Huskee changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Huskee in New Zealand fell from 120 to 100.
  • Across the 12 months ending September 2026, Huskee’s share of searches among keep cup brands in New Zealand held steady, from 0.59% to 0.66%.

How did search popularity change for New Zealand keep cup brands in September 2026?

5 changes
  1. In September 2026, KeepCup gained share of searches among keep cup brands in New Zealand, from 9.4% to 13.2%.

  2. In September 2026, Frank Green lost share of searches among keep cup brands in New Zealand, from 86.3% to 81.4%.

  3. Estimated monthly branded searches for Avanti Homewares in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

  4. Estimated monthly branded searches for Bodum in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

  5. Estimated monthly branded searches for Huskee in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026.

How are Huskee’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Huskee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • huskee
  • huskee cup

Do you work for Huskee? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Huskee compete?

Huskee is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Reusable cup brands5th of 50.64%Show ranking
Keep cup brands5th of 60.66%Shown above
Creator with pink hair and a pink jacket

Is Huskee your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.