Huskee vs YETI:Which is more popular?
In September 2026, YETI had more branded searches than Huskee among reusable cup brands in New Zealand. YETI had about 1,000 branded searches, while Huskee had 100. YETI made up 6.4% of all reusable cup brand searches we track, and Huskee accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about reusable cup brands, YETI appeared in two of the five answers and Huskee in one. YETI was mentioned before Huskee in two out of three answers that named either.
Who do people search for more?
YETI, about 10 searches for every 1 for Huskee
Who does AI mention more?
YETI, mentioned in 2 of 5 answers, Huskee in 1
Who does AI recommend more?
YETI, named ahead of Huskee in 2 of 3 answers
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Top reusable cup brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Huskee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. YETI was listed before Huskee in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Frank Green1st
KeepCup2nd- Fressko3rd
- YETI4th
Huskee5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Frank Green4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KeepCup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fressko3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YETI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Huskee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about reusable cup brands
5 answers
Asked ChatGPT
“Which reusable cup brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best reusable cup brands in New Zealand?”
Asked ChatGPT
“What's the best reusable cup brand in New Zealand for daily coffee?”
Searched Google, AI Overview
“insulated coffee cup”
Searched Google, AI Overview
“best reusable cup”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Huskee or YETI more popular in search?
This chart shows how often people search Google for Huskee and YETI by name. Each line represents a brand's share of searches for all five reusable cup brands we track, month by month, from searches in New Zealand.
Share of searches by month for YETI, Huskee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Frank Green | KeepCup | YETI | Fressko | Huskee |
|---|---|---|---|---|---|
| Oct 2025 | 88% | 6.4% | 4.2% | 0.82% | 0.58% |
| Nov 2025 | 87.3% | 7.3% | 4.1% | 0.67% | 0.6% |
| Dec 2025 | 83% | 8.4% | 7.3% | 0.79% | 0.48% |
| Jan 2026 | 86.9% | 7.4% | 4.2% | 1% | 0.47% |
| Feb 2026 | 87.4% | 7% | 4.2% | 0.81% | 0.58% |
| Mar 2026 | 86.6% | 7.6% | 4.2% | 0.98% | 0.63% |
| Apr 2026 | 82.4% | 10.9% | 4.8% | 1.4% | 0.47% |
| May 2026 | 83.9% | 9.5% | 4.9% | 0.95% | 0.73% |
| Jun 2026 | 81.2% | 11.1% | 5.8% | 1.4% | 0.46% |
| Jul 2026 | 81.2% | 11.2% | 5.8% | 1.1% | 0.66% |
| Aug 2026 | 84.8% | 9.2% | 4.6% | 0.97% | 0.37% |
| Sep 2026 | 78.6% | 12.7% | 6.4% | 1.7% | 0.64% |
How has the Huskee and YETI comparison changed over the last 12 months?
3 findings
- YETI was ahead of Huskee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Huskee’s share of searches among reusable cup brands in New Zealand moved from 0.58% to 0.64%, and its estimated monthly branded searches moved from 120 to 100.
- Across the 12 months ending September 2026, YETI’s share of searches among reusable cup brands in New Zealand moved from 4.2% to 6.4%, and its estimated monthly branded searches moved from 880 to 1K.
How did search popularity change for New Zealand reusable cup brands in September 2026?
2 changes
In September 2026, YETI gained share of searches among reusable cup brands in New Zealand, from 4.6% to 6.4%.
Estimated monthly branded searches for Huskee in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Huskee’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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