Brandwave

How popular isFressko?

In September 2026, people searched for Fressko by name about 260 times in New Zealand, a 52.9% increase from the previous year. These searches made up 1.7% of all New Zealand reusable cup brand searches, placing Fressko fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about reusable cup brands, Fressko appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Fressko is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. Frank GreenShare of searches 78.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. KeepCupShare of searches 12.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. YETIShare of searches 6.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. FresskoShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. HuskeeShare of searches 0.64%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top reusable cup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fressko was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fressko is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Frank Green1st
  2. KeepCup2nd
  3. Fressko3rd
  4. YETI4th
  5. Huskee5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frank Green4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KeepCup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fressko3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huskee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reusable cup brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which reusable cup brands compete with Fressko?

Fressko against reusable cup brands in New Zealand, by month

Share of searches by month for Frank Green, KeepCup, YETI, Fressko. The figures are in the table below the chart.

View monthly share of searches table
MonthFrank GreenKeepCupYETIFresskoHuskee
Oct 202588%6.4%4.2%0.82%0.58%
Nov 202587.3%7.3%4.1%0.67%0.6%
Dec 202583%8.4%7.3%0.79%0.48%
Jan 202686.9%7.4%4.2%1%0.47%
Feb 202687.4%7%4.2%0.81%0.58%
Mar 202686.6%7.6%4.2%0.98%0.63%
Apr 202682.4%10.9%4.8%1.4%0.47%
May 202683.9%9.5%4.9%0.95%0.73%
Jun 202681.2%11.1%5.8%1.4%0.46%
Jul 202681.2%11.2%5.8%1.1%0.66%
Aug 202684.8%9.2%4.6%0.97%0.37%
Sep 202678.6%12.7%6.4%1.7%0.64%

  1. 1.Frank Green

    78.6%

    Held 1st. 12.3K estimated branded searches, -32.8% vs prior month. Share -6.2 points.

  2. 2.KeepCup

    12.7%

    Held 2nd. 2K estimated branded searches, 0% vs prior month. Share +3.5 points.

  3. 3.YETI

    6.4%

    Held 3rd. 1K estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Fressko

    1.7%

    Held 4th. 260 estimated branded searches, +23.8% vs prior month. Share +0.7 points.

  5. 5.Huskee

    0.64%

    Held 5th. 100 estimated branded searches, +25% vs prior month. Share +0.3 points.

Compare popularity between Fressko and its closest rivals

Every comparison with Fressko

4 comparisons

How has branded search demand for Fressko changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fressko in New Zealand rose from 170 to 260.
  • Across the 12 months ending September 2026, Fressko’s share of searches among reusable cup brands in New Zealand increased from 0.82% to 1.7%.

How did search popularity change for New Zealand reusable cup brands in September 2026?

5 changes

  1. In September 2026, KeepCup gained share of searches among reusable cup brands in New Zealand, from 9.2% to 12.7%.

  2. In September 2026, YETI gained share of searches among reusable cup brands in New Zealand, from 4.6% to 6.4%.

  3. In September 2026, Fressko gained share of searches among reusable cup brands in New Zealand, from 0.97% to 1.7%.

  4. In September 2026, Frank Green lost share of searches among reusable cup brands in New Zealand, from 84.8% to 78.6%.

  5. Estimated monthly branded searches for Huskee in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026.

How are Fressko’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fressko’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fressko

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How the Brand Demand Index is measured

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