Fressko vs KeepCup:Which is more popular?
In September 2026, KeepCup had more branded searches than Fressko among reusable cup brands in New Zealand. KeepCup had about 1,990 branded searches, while Fressko had 260. KeepCup made up 12.7% of all reusable cup brand searches we track, and Fressko accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about reusable cup brands, KeepCup appeared in four of the five answers and Fressko in three. KeepCup was mentioned before Fressko in three out of four answers.
Who do people search for more?
KeepCup, about 8 searches for every 1 for Fressko
Who does AI mention more?
KeepCup, mentioned in 4 of 5 answers, Fressko in 3
Who does AI recommend more?
KeepCup, named ahead of Fressko in 3 of 4 answers
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Top reusable cup brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KeepCup was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fressko was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KeepCup was listed before Fressko in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Frank Green1st- KeepCup2nd
- Fressko3rd
YETI4th
Huskee5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Frank Green4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KeepCup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fressko3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YETI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Huskee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about reusable cup brands
5 answers
Asked ChatGPT
“Which reusable cup brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best reusable cup brands in New Zealand?”
Asked ChatGPT
“What's the best reusable cup brand in New Zealand for daily coffee?”
Searched Google, AI Overview
“insulated coffee cup”
Searched Google, AI Overview
“best reusable cup”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fressko or KeepCup more popular in search?
This chart shows how often people search Google for Fressko and KeepCup by name. Each line represents a brand's share of searches for all five reusable cup brands we track, month by month, from searches in New Zealand.
Share of searches by month for KeepCup, Fressko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Frank Green | KeepCup | YETI | Fressko | Huskee |
|---|---|---|---|---|---|
| Oct 2025 | 88% | 6.4% | 4.2% | 0.82% | 0.58% |
| Nov 2025 | 87.3% | 7.3% | 4.1% | 0.67% | 0.6% |
| Dec 2025 | 83% | 8.4% | 7.3% | 0.79% | 0.48% |
| Jan 2026 | 86.9% | 7.4% | 4.2% | 1% | 0.47% |
| Feb 2026 | 87.4% | 7% | 4.2% | 0.81% | 0.58% |
| Mar 2026 | 86.6% | 7.6% | 4.2% | 0.98% | 0.63% |
| Apr 2026 | 82.4% | 10.9% | 4.8% | 1.4% | 0.47% |
| May 2026 | 83.9% | 9.5% | 4.9% | 0.95% | 0.73% |
| Jun 2026 | 81.2% | 11.1% | 5.8% | 1.4% | 0.46% |
| Jul 2026 | 81.2% | 11.2% | 5.8% | 1.1% | 0.66% |
| Aug 2026 | 84.8% | 9.2% | 4.6% | 0.97% | 0.37% |
| Sep 2026 | 78.6% | 12.7% | 6.4% | 1.7% | 0.64% |
How has the Fressko and KeepCup comparison changed over the last 12 months?
3 findings
- KeepCup was ahead of Fressko in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fressko’s share of searches among reusable cup brands in New Zealand moved from 0.82% to 1.7%, and its estimated monthly branded searches moved from 170 to 260.
- Across the 12 months ending September 2026, KeepCup’s share of searches among reusable cup brands in New Zealand moved from 6.4% to 12.7%, and its estimated monthly branded searches moved from 1.3K to 2K.
How did search popularity change for New Zealand reusable cup brands in September 2026?
2 changes
In September 2026, KeepCup gained share of searches among reusable cup brands in New Zealand, from 9.2% to 12.7%.
In September 2026, Fressko gained share of searches among reusable cup brands in New Zealand, from 0.97% to 1.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fressko’s and KeepCup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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