Brandwave

How popular isYETI?

In September 2026, people searched for YETI by name about 14,100 times in New Zealand, a 20.6% increase from the previous year. These searches made up 6.4% of all New Zealand reusable cup brand searches, placing YETI third out of five brands. When we asked both ChatGPT and Google AI Overviews about reusable cup brands, YETI appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

YETI is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Frank GreenShare of searches 78.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. KeepCupShare of searches 12.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. YETIShare of searches 6.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. FresskoShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. HuskeeShare of searches 0.64%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top reusable cup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. YETI is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Frank Green1st
  2. KeepCup2nd
  3. Fressko3rd
  4. YETI4th
  5. Huskee5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frank Green4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KeepCup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fressko3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huskee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reusable cup brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which reusable cup brands compete with YETI?

YETI against reusable cup brands in New Zealand, by month

Share of searches by month for Frank Green, KeepCup, YETI. The figures are in the table below the chart.

View monthly share of searches table
MonthFrank GreenKeepCupYETIFresskoHuskee
Oct 202588%6.4%4.2%0.82%0.58%
Nov 202587.3%7.3%4.1%0.67%0.6%
Dec 202583%8.4%7.3%0.79%0.48%
Jan 202686.9%7.4%4.2%1%0.47%
Feb 202687.4%7%4.2%0.81%0.58%
Mar 202686.6%7.6%4.2%0.98%0.63%
Apr 202682.4%10.9%4.8%1.4%0.47%
May 202683.9%9.5%4.9%0.95%0.73%
Jun 202681.2%11.1%5.8%1.4%0.46%
Jul 202681.2%11.2%5.8%1.1%0.66%
Aug 202684.8%9.2%4.6%0.97%0.37%
Sep 202678.6%12.7%6.4%1.7%0.64%

  1. 1.Frank Green

    78.6%

    Held 1st. 12.3K estimated branded searches, -32.8% vs prior month. Share -6.2 points.

  2. 2.KeepCup

    12.7%

    Held 2nd. 2K estimated branded searches, 0% vs prior month. Share +3.5 points.

  3. 3.YETI

    6.4%

    Held 3rd. 1K estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Fressko

    1.7%

    Held 4th. 260 estimated branded searches, +23.8% vs prior month. Share +0.7 points.

  5. 5.Huskee

    0.64%

    Held 5th. 100 estimated branded searches, +25% vs prior month. Share +0.3 points.

Compare popularity between YETI and its closest rivals

Every comparison with YETI

18 comparisons

How has branded search demand for YETI changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for YETI in New Zealand rose from 11.7K to 14.1K.
  • Across the 12 months ending September 2026, YETI’s share of searches among reusable cup brands in New Zealand increased from 4.2% to 6.4%.
  • Across the 12 months ending September 2026, YETI’s share of searches among reusable cup brands in New Zealand peaked at 7.3% in December 2025 and was lowest at 4.1% in November 2025.

How did search popularity change for New Zealand reusable cup brands in September 2026?

5 changes

  1. In September 2026, KeepCup gained share of searches among reusable cup brands in New Zealand, from 9.2% to 12.7%.

  2. In September 2026, YETI gained share of searches among reusable cup brands in New Zealand, from 4.6% to 6.4%.

  3. In September 2026, Fressko gained share of searches among reusable cup brands in New Zealand, from 0.97% to 1.7%.

  4. In September 2026, Frank Green lost share of searches among reusable cup brands in New Zealand, from 84.8% to 78.6%.

  5. Estimated monthly branded searches for Huskee in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026.

How are YETI’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cup holder yeti
  • travel cup yeti
  • yeti bottle
  • yeti chilly bin
  • yeti coffee cup
  • yeti coffee tumbler
  • yeti cooler
  • yeti cup
  • yeti drink bottle
  • yeti esky
  • yeti icebox
  • yeti keep cup
  • yeti rambler cup
  • yeti rambler tumbler
  • yeti stackable cup
  • yeti tumbler
  • yeti tundra
  • yeti water bottle
  • yeti wine cup

Do you work for YETI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does YETI compete?

YETI is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Drink bottle brands2nd of 816.1%Show ranking
Insulated tumbler brands5th of 62.1%Show ranking
Metal straw brands3rd of 65.7%Show ranking
Reusable cup brands3rd of 56.4%Shown above
Chilly bin and cooler brands1st of 839.3%Show ranking
Cool box brands1st of 660.9%Show ranking
Ice box brands4th of 64.2%Show ranking
Backpack cooler brands3rd of 66.5%Show ranking
Creator with pink hair and a pink jacket

Is YETI your brand?

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