Brandwave

How popular isYETI?

In September 2026, people searched for YETI by name about 14,100 times in New Zealand, a 20.6% increase from the previous year. These searches made up 60.9% of all New Zealand cool box brand searches, placing YETI first out of six brands. When we asked both ChatGPT and Google AI Overviews about cool box brands, YETI appeared in two of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

YETI is the most searched of 6 competitors and the third most recommended in AI answers.

  1. YETIShare of searches 60.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Icey-TekShare of searches 27.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. IglooShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. EngelShare of searches 0.93%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. ColemanShare of searches 0.47%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top cool box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. YETI is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coleman1st
  2. Dometic2nd
  3. YETI3rd
  4. Engel4th
  5. Igloo5th
  6. Icey-Tek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dometic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Igloo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Engel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icey-Tek1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cool box brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cool box brands compete with YETI?

YETI against cool box brands in New Zealand, by month

Share of searches by month for YETI, Icey-Tek, Igloo. The figures are in the table below the chart.

View monthly share of searches table
MonthYETIIcey-TekIglooEngelColemanDometic
Oct 202553.6%32.1%11.7%0.36%0.73%1.5%
Nov 202556.4%33.5%8.5%0.35%0.35%0.88%
Dec 202563%25.2%10.5%0.31%0.31%0.73%
Jan 202656.1%30.9%11.4%0.19%0.39%0.97%
Feb 202657.1%32.5%8.4%0.65%0.32%0.97%
Mar 202660%29.4%8.6%0.41%0.41%1.2%
Apr 202658.7%31.2%7.4%0.53%1.1%1.1%
May 202658.8%32.4%6%0.55%1.1%1.1%
Jun 202658%30.6%8.9%0.64%1.3%0.64%
Jul 202663.1%25.7%9.1%1.1%0.53%0.53%
Aug 202659.7%29.4%8.5%0.5%1%1%
Sep 202660.9%27.4%9.8%0.93%0.47%0.47%

  1. 1.YETI

    60.9%

    Held 1st. 1.3K estimated branded searches, +9.2% vs prior month. Share +1.2 points.

  2. 2.Icey-Tek

    27.4%

    Held 2nd. 590 estimated branded searches, 0% vs prior month. Share -1.9 points.

  3. 3.Igloo

    9.8%

    Held 3rd. 210 estimated branded searches, +23.5% vs prior month. Share +1.3 points.

  4. 4.Engel

    0.93%

    Moved from 6th to 4th. 20 estimated branded searches, +100% vs prior month. Share +0.4 points.

  5. 5.Coleman

    0.47%

    Moved from 4th to 5th. 10 estimated branded searches, -50% vs prior month. Share -0.5 points.

  6. 6.Dometic

    0.47%

    Moved from 5th to 6th. 10 estimated branded searches, -50% vs prior month. Share -0.5 points.

Compare popularity between YETI and its closest rivals

Every comparison with YETI

18 comparisons

How has branded search demand for YETI changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for YETI in New Zealand rose from 11.7K to 14.1K.
  • Across the 12 months ending September 2026, YETI’s share of searches among cool box brands in New Zealand increased from 53.6% to 60.9%.
  • Across the 12 months ending September 2026, YETI’s share of searches among cool box brands in New Zealand peaked at 63.1% in July 2026 and was lowest at 53.6% in October 2025.

How did search popularity change for New Zealand cool box brands in September 2026?

6 changes

  1. In September 2026, Igloo gained share of searches among cool box brands in New Zealand, from 8.5% to 9.8%.

  2. In September 2026, YETI gained share of searches among cool box brands in New Zealand, from 59.7% to 60.9%.

  3. In September 2026, Icey-Tek lost share of searches among cool box brands in New Zealand, from 29.4% to 27.4%.

  4. In September 2026, Coleman lost share of searches among cool box brands in New Zealand, from 1% to 0.47%.

  5. In September 2026, Dometic lost share of searches among cool box brands in New Zealand, from 1% to 0.47%.

  6. In September 2026, Engel rose from 6th to 4th among cool box brands in New Zealand.

How are YETI’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cup holder yeti
  • travel cup yeti
  • yeti bottle
  • yeti chilly bin
  • yeti coffee cup
  • yeti coffee tumbler
  • yeti cooler
  • yeti cup
  • yeti drink bottle
  • yeti esky
  • yeti icebox
  • yeti keep cup
  • yeti rambler cup
  • yeti rambler tumbler
  • yeti stackable cup
  • yeti tumbler
  • yeti tundra
  • yeti water bottle
  • yeti wine cup

Do you work for YETI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does YETI compete?

YETI is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Drink bottle brands2nd of 816.1%Show ranking
Insulated tumbler brands5th of 62.1%Show ranking
Metal straw brands3rd of 65.7%Show ranking
Reusable cup brands3rd of 56.4%Show ranking
Chilly bin and cooler brands1st of 839.3%Show ranking
Cool box brands1st of 660.9%Shown above
Ice box brands4th of 64.2%Show ranking
Backpack cooler brands3rd of 66.5%Show ranking
Creator with pink hair and a pink jacket

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