Brandwave

How popular isYETI?

In September 2026, people searched for YETI by name about 14,100 times in New Zealand, a 20.6% increase from the previous year. These searches made up 16.1% of all New Zealand drink bottle brand searches, placing YETI second out of eight brands. When we asked both ChatGPT and Google AI Overviews about drink bottle brands, YETI appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

YETI is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. OwalaShare of searches 33.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. YETIShare of searches 16.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Frank GreenShare of searches 15.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. StanleyShare of searches 14%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Hydro FlaskShare of searches 11.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top drink bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YETI appeared in all five answers. YETI is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. YETI2nd
  3. Owala3rd
  4. Frank Green4th
  5. CamelBak5th
  6. Stanley6th
  7. Sistema7th
  8. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owala4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank Green3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drink bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which drink bottle brands compete with YETI?

YETI against drink bottle brands in New Zealand, by month

Share of searches by month for Owala, YETI, Frank Green, Stanley, Hydro Flask, Sistema. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaYETIFrank GreenStanleyHydro FlaskSistemaCamelBakChilly's
Oct 202519%14.5%26.3%13.8%15.3%8.4%2.3%0.41%
Nov 202525.8%15.6%22.4%10.3%19.1%4.6%1.9%0.25%
Dec 202522.7%20.7%22.6%10.8%15.9%5.1%1.9%0.31%
Jan 202625.2%16.2%20.2%9.6%17.2%9.2%2.1%0.34%
Feb 202631.3%13.9%19%9.2%16%8.3%2%0.4%
Mar 202632.6%14.2%18.9%9.2%15.9%7.2%1.6%0.46%
Apr 202627%16.4%18.6%11.1%15.9%8.6%1.9%0.43%
May 202627.1%17.3%19.4%13%13.7%7.4%1.7%0.45%
Jun 202626.6%14.5%16.4%18.4%13.9%7.9%1.7%0.48%
Jul 202630%15.4%16.9%12.3%14.4%8.9%1.8%0.4%
Aug 202632.2%14.6%19.3%11.5%13.6%7%1.3%0.36%
Sep 202633.5%16.1%15.8%14%11.2%7.4%1.6%0.35%

  1. 1.Owala

    33.5%

    Held 1st. 26.6K estimated branded searches, -14.4% vs prior month. Share +1.3 points.

  2. 2.YETI

    16.1%

    Moved from 3rd to 2nd. 12.8K estimated branded searches, -9.2% vs prior month. Share +1.5 points.

  3. 3.Frank Green

    15.8%

    Moved from 2nd to 3rd. 12.5K estimated branded searches, -32.6% vs prior month. Share -3.5 points.

  4. 4.Stanley

    14%

    Moved from 5th to 4th. 11.1K estimated branded searches, 0% vs prior month. Share +2.5 points.

  5. 5.Hydro Flask

    11.2%

    Moved from 4th to 5th. 8.9K estimated branded searches, -32.3% vs prior month. Share -2.4 points.

  6. 6.Sistema

    7.4%

    Held 6th. 5.9K estimated branded searches, -12.8% vs prior month. Share +0.4 points.

  7. 7.CamelBak

    1.6%

    Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Chilly's

    0.35%

    Held 8th. 280 estimated branded searches, -20% vs prior month. Share 0 points.

Compare popularity between YETI and its closest rivals

Every comparison with YETI

18 comparisons

How has branded search demand for YETI changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for YETI in New Zealand rose from 11.7K to 14.1K.
  • Across the 12 months ending September 2026, YETI’s share of searches among drink bottle brands in New Zealand increased from 14.5% to 16.1%.
  • Across the 12 months ending September 2026, YETI’s share of searches among drink bottle brands in New Zealand peaked at 20.7% in December 2025 and was lowest at 13.9% in February 2026.
  • Across the 12 months ending September 2026, YETI rose from 4th to 2nd among drink bottle brands in New Zealand.

How did search popularity change for New Zealand drink bottle brands in September 2026?

6 changes

  1. In September 2026, Stanley overtook Hydro Flask to rank 4th among drink bottle brands in New Zealand, with 14% of the searches.

  2. In September 2026, YETI overtook Frank Green to rank 2nd among drink bottle brands in New Zealand, with 16.1% of the searches.

  3. In September 2026, Owala gained share of searches among drink bottle brands in New Zealand, from 32.2% to 33.5%.

  4. In September 2026, Frank Green lost share of searches among drink bottle brands in New Zealand, from 19.3% to 15.8%.

  5. In September 2026, Hydro Flask lost share of searches among drink bottle brands in New Zealand, from 13.6% to 11.2%.

  6. Estimated monthly branded searches for CamelBak in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are YETI’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cup holder yeti
  • travel cup yeti
  • yeti bottle
  • yeti chilly bin
  • yeti coffee cup
  • yeti coffee tumbler
  • yeti cooler
  • yeti cup
  • yeti drink bottle
  • yeti esky
  • yeti icebox
  • yeti keep cup
  • yeti rambler cup
  • yeti rambler tumbler
  • yeti stackable cup
  • yeti tumbler
  • yeti tundra
  • yeti water bottle
  • yeti wine cup

Do you work for YETI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does YETI compete?

YETI is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Drink bottle brands2nd of 816.1%Shown above
Insulated tumbler brands5th of 62.1%Show ranking
Metal straw brands3rd of 65.7%Show ranking
Reusable cup brands3rd of 56.4%Show ranking
Chilly bin and cooler brands1st of 839.3%Show ranking
Cool box brands1st of 660.9%Show ranking
Ice box brands4th of 64.2%Show ranking
Backpack cooler brands3rd of 66.5%Show ranking
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