Brandwave

Chilly bin and cooler brands in New Zealand:Which brands are most popular in search?

In August 2026, YETI was the most searched among chilly bin and cooler brands in New Zealand, with an estimated 15.8K branded searches and 83.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. YETI83.6%
  2. Icey-Tek9.6%
  3. Esky4.1%
  4. Igloo1.4%
  5. Engel0.79%
  6. Techni Ice0.42%

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Share of SearchLeaderboard

Compare the chilly bin and portable cooler brands New Zealanders take camping, fishing and to the beach. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among chilly bin and cooler brands in New Zealand, by month

Share of Search by month for YETI, Icey-Tek, Esky. The figures are in the table below the chart.

View monthly share of search table
MonthYETIIcey-TekEskyIglooEngelTechni Ice
Oct 202571.9%16.8%6.3%2.6%1.8%0.55%
Nov 202572.8%18%5.6%2.1%1.1%0.41%
Dec 202571.8%16.3%7.8%2.9%0.88%0.43%
Jan 202669.4%18.7%7.3%2.7%1.1%0.73%
Feb 202671.9%17.6%6.3%2%1.4%0.77%
Mar 202676.4%13.2%6.5%1.9%1.4%0.65%
Apr 202680.8%10.8%5.3%1.7%0.93%0.53%
May 202684.4%8.9%4.2%1.2%0.96%0.45%
Jun 202684.3%8.8%4%1.5%1.1%0.27%
Jul 202684.6%8.1%4.1%1.6%1.2%0.32%
Aug 202683.6%9.6%4.1%1.4%0.79%0.42%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.YETI

    83.6%

    held 1st · 15.8K estimated branded searches · +20% vs prior month · -1 points

  2. 2.Icey-Tek

    9.6%

    held 2nd · 1.8K estimated branded searches · +43.3% vs prior month · +1.5 points

  3. 3.Esky

    4.1%

    held 3rd · 780 estimated branded searches · +21.9% vs prior month · 0 points

  4. 4.Igloo

    1.4%

    held 4th · 270 estimated branded searches · +8% vs prior month · -0.2 points

  5. 5.Engel

    0.79%

    held 5th · 150 estimated branded searches · -21.1% vs prior month · -0.4 points

  6. 6.Techni Ice

    0.42%

    held 6th · 80 estimated branded searches · +60% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among chilly bin and cooler brands in New Zealand?

In August 2026, YETI was the most searched among chilly bin and cooler brands in New Zealand, with an estimated 15.8K branded searches and 83.6% estimated Share of Search within this set. Icey-Tek is in 2nd place, 74 percentage points behind at 9.6% Share of Search.

New Zealand chilly bin and cooler brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
YETI71.9% → 83.6%84.6%Jul 202669.4%Jan 20261st
Icey-Tek16.8% → 9.6%18.7%Jan 20268.1%Jul 20262nd
Esky6.3% → 4.1%7.8%Dec 20254%Jun 20263rd
Igloo2.6% → 1.4%2.9%Dec 20251.2%May 20264th
Engel1.8% → 0.79%1.8%Oct 20250.79%Aug 20265th
Techni Ice0.55% → 0.42%0.77%Feb 20260.27%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, YETI’s estimated Share of Search among chilly bin and cooler brands in New Zealand increased from 71.9% to 83.6%.
  • Across the 11 months ending August 2026, Icey-Tek’s estimated Share of Search among chilly bin and cooler brands in New Zealand decreased from 16.8% to 9.6%.
  • Across the 11 months ending August 2026, Esky’s estimated Share of Search among chilly bin and cooler brands in New Zealand decreased from 6.3% to 4.1%.
  • Across the 11 months ending August 2026, Igloo’s estimated Share of Search among chilly bin and cooler brands in New Zealand decreased from 2.6% to 1.4%.
  • Across the 11 months ending August 2026, Engel’s estimated Share of Search among chilly bin and cooler brands in New Zealand decreased from 1.8% to 0.79%.
  • Across the 11 months ending August 2026, YETI’s estimated Share of Search among chilly bin and cooler brands in New Zealand peaked at 84.6% in July 2026 and was lowest at 69.4% in January 2026.
  • Across the 11 months ending August 2026, Icey-Tek’s estimated Share of Search among chilly bin and cooler brands in New Zealand peaked at 18.7% in January 2026 and was lowest at 8.1% in July 2026.
  • Across the 11 months ending August 2026, Esky’s estimated Share of Search among chilly bin and cooler brands in New Zealand peaked at 7.8% in December 2025 and was lowest at 4% in June 2026.
  • Across the 11 months ending August 2026, Igloo’s estimated Share of Search among chilly bin and cooler brands in New Zealand peaked at 2.9% in December 2025 and was lowest at 1.2% in May 2026.
  • Across the 11 months ending August 2026, Techni Ice held steady: its estimated Share of Search among chilly bin and cooler brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand chilly bin and cooler brands in August 2026?

  1. In August 2026, Icey-Tek gained estimated Share of Search among chilly bin and cooler brands in New Zealand, from 8.1% to 9.6%.

  2. In August 2026, YETI lost estimated Share of Search among chilly bin and cooler brands in New Zealand, from 84.6% to 83.6%.

  3. Estimated monthly branded searches for Engel in New Zealand fell 48.3% over 11 measured months, from 290 to 150 in August 2026.

  4. Estimated monthly branded searches for Igloo in New Zealand fell 37.2% over 11 measured months, from 430 to 270 in August 2026.

  5. Estimated monthly branded searches for Esky in New Zealand fell 25% over 11 measured months, from 1K to 780 in August 2026.

  6. Estimated monthly branded searches for Techni Ice in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.

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